Recently, china publish Ren Zhengfei to be in for aspirations community consumer BG " army group fights " the speech on congress of a rally to pledge resolution before going to war, ren Zhengfei says, company (China for) already the company move that dispatch quits pair of run-of-mill post, who secretly company move, should punish, ask duty.
Full text speaks to thank consumer BG very much above all for Ren Zhengfei under (CBG) these year hard, you also made very large contribution to the company. This year the reform key of the company, it is operation business BG (CNBG) , 2 it is consumer BG. CNBG reform is the strategic focal point that we pay personally, concentrate energy upland of strategy of world of make it of pipeline link business, so our accredit CBG " army group fights " , make you own reform. Accredit Where is what? Organize structural design and firewood reward system, consumer is in charge of appoint still can have jurisdictional interest to business system. Be designed in the organization and inside border of firewood fulfil distributive, unlock let you do a test, give lustrum, see you can make an iron army-invincible army. One, CBG should hold to investment of research and development, practice hard exercise to benefit the internal organs, strategic focusing. On the framework construction gets used to the keen-witted and capable organization of great progress, close in inside and outside accredit is strengthened on the foundation of compasses, superintend. Of CBG change, we gave commissariat of 5 years bag government, unlock first on short-term pay, letting you see 5 years is what state later, believe you are met more hard. I see this year, your good year 30, be in first Gansu Province, Qinghai... those inn pays a New Year call, so reform can promote whole organization vigor. You are killed truly give " hematic road " come, with respect to the position that consolidated our company is in the world to go up, it is this bit very important. The first, continuously research and development is devoted. CBG is in prospective reform, investment of charge of research and development cannot decrease stoutly, must continue to go forth. Quality and service still are the first, stress good quality actively, supply, finance and economics guarantees a system. You should regard quality as the lifeline of whole terminal, without quality, do not have future. The 2nd, strategic focusing. We gave CBG own right, hope you are organizing each respect such as structural adjustment to had been done, on the framework construction gets used to the keen-witted and capable organization of great progress. If product breed diversification, dispersed strategic force, brought consequence precedes namely capability is not strong, be surmounted very easily by others. Actually CBG does not have basis, terminal product rolls 3 years generation, if other people is better than you, 3 years time was surmounted. Basis is user habit. The 3rd, does CBG have strategic place? Have, the technology that is not you is done much weller, the shell is much more beautiful, want to breed user habit however. You do not have the strategy on UI design previously, for instance honorable box is done well, a little while 4 key-press, a little while a key-press, how to let an user be used to? The level that achieves information society has a lot of, but people has a habit. If you bred a kind of our net on the user, convention that uses our device, this habit is confirmed arrived in the life of people, you had strategic place, had the strategy the position of rooted, take root. 2, the company is in period of strategic structural adjustment, CBG should help staff of have more than needed of dredge of some business section, unite all excellent force, composition " quadruplet covey " advance quickly. We are the reform that stress CNBG mainly this year, must CNBG business upland of strategy of world of true make it. Why? The first, the United States is right China bed blow, it is to hit our CNBG above all this business system. Xu Zhijun has been told, our company just gets forefathers bound 1-2 up to now year, without the product with special what, cannot replace without what " dagger " product, without the product with any minatory strategies. Two years the family is chased after. The 2nd, CNBG business has huge strategy place to the company, the information society in the future is the society of the cloud, the foundation of cloud society is connection and computation. Be in " connection " on this problem, we had been the world the first; Be in " computation " on this problem, we also can be chased hard come up, strive for the hope of not negative everybody. So, the company is very high to the requirement of CNBG, their pressure is very great. Everybody knows, CNBG number is more than you, senior expert, advanced cadre is more than you, likelihood stake is less than you, but enthusiasm is returned more greatly than you. The reform of CBG resembles " Yan'an " , created a kind of new opportunity, CNBG " Xi'an " the person runs quickly to of one's own accord " Yan'an " , we all along not obstruct, because have proof of ability of going from place to place only " Yan'an " than " Xi'an " good. If " Xi'an " positive innovation, very can hopeful, because " Xi'an " the foundation is good, a copy kept as a record that hits 30 years is thick. "Xi'an " good, right " Nanjing " (the cloud) exciting, the talent flows, it is vibrant. At present the company is in strategic structure to transfer period, must become product line " dagger " can plug opportunity window continuously in the market, cut down with respect to need at that time a few common product line. In hoping CBG is developing a process greatly, breadth of mind is broad, help staff of dredge have more than needed, induct more cadres and employee to enter your system, transform become CBG person. Such doing, it is to avoid other department excessive cut down the member of persons employed, 2 it is to avoid you to go out excessive action new personality. Company already the company move that dispatch quits pair of run-of-mill post, who secretly company move, should punish, ask duty. They are the first-class staff that had taken exercise in practice, hope you can replace a company to resolve difficulty in developing a process, hope everybody wants to include they. If say they still do not know consumer business, be before you also do not understand? You can learn clearly, how to believe them. Everybody wants to believe, everybody can transform, those who change old China is two doctors -- Sun Zhongshan and Lu Xun. If transfer a success so, we made an iron army-invincible army inside 5 years, the likelihood can gain a victory. 3, fall in current condition, we hold to " iron fist (technology and product are lead) " , " law " , " public opinion " three-ply force advances at the same time, contend for last victory. "Iron fist " , it is research and development and market, go adamantinely below the leader of board of directors and routine board of directors ahead, true implementation technology and product are lead. Are you the sales revenue that says to wanted to reach 150 billion dollar 2023? Whole company can be between 100 million dollars of 2500-3000, below this condition, the company will throw funds of research and development of 100 billion dollar 5 this years, from network framework reframe, implementation network framework extremely brief, site pole brief, trade mode pole brief, consign carry dimension extremely brief, realize network pole safety and privacy protection to accord with GDPR to ask. Why to let you look " does Chongqing negotiate " ? It is a word: Our company will grasp 3 fist, you " iron fist " hit more suddenly, we are in jural it is better to solve a problem. " Zhi river last battle " everybody should look, in the War of Resistance Against Japan the period of the hardest pinch, soldier how the volition is sturdy, called victorious battle finally. We form three-ply force advancement, must hit win this to turn over battle. So, should arouse through you tens of thousands of Trojan rises contention wins, you call victorious battle more in front, the problem at the back of us is solved more easily. Although CBG is assisting a domain to fight, CNBG fights on main battlefield, but if do not have periphery fight, did not stand for war the victory of field!
Other leader attending the meeting speaks:
Guo Ping: To CBG, this is a historic hour, china to be inside this domain accredit " army group fights " , hope you can get a victory. I carry at 2 o'clock:
The first, the hope has consumer business make it more of stickiness " do not stick gum " . Move toward a smartphone from functional mobile phone, produced essential sex to change to every life of each person, volume of consumer business shipment is in the process of ceaseless climb, how does nearly one pace deepen stickiness? Two " next generation " : It is to let next every individual generation mobile phones still be used China for, 2 it is to let next generation of every family remain China for the user. In this respect, accompany the addition of shipment volume, how become stickiness, can last, agelong business, hope CBG continues hard, surveyor's pole is an apple, still can do weller than the apple.
Xu Zhijun: In affirmatory CBG " army group fights " in plan process, I support a bonus adamantinely to generate scale to arrive from 26% promotion 26.5% , operation capital cost is led from 12% fell 8% , the purpose is more go propping up with policy, drawing CBG achieves 818 goals. Say a few focal points today:
The first, let all consumer want to form use habit, this bit is very crucial, but we difference is very big still now.
The 2nd, continuously research and development is devoted. Resolution of board of directors makes clear research and development to invest scale is 6% , do not return about under the partial part of 6% oneself. You are much more beautiful, we do not have an opinion, but if little at 6% , remain a part to also won't calculate your premium, the firm can close. Hope aggrandizement is in everybody the investment of research and development, true extent Xiang Changyuan will build our competition ability; In the meantime, hope you must focusing achieves strategic breakthrough to crucial product.
The 3rd, I passed with respect to Ceng Jiang 2012, enter intelligent terminal business, where is our final strategy focal point? One is chip, one is cloud service, had chip and cloud service, business is faced long-term can have vitality. Differ with traditional mobile phone, now we after sale of every mobile phone goes out, with the user have connection, and pass connection improve an experience ceaselessly, and create value for us; In the meantime, adopt our chip strategy, the difference that can build each terminal and competitor again influences competition ability.
Hold rhythm, poor dissimilation and competition ability on him hand, stand fast continuously, it is the key that we can achieve a goal finally. "Cake " draw very greatly, but should this " cake " get truly come down, it is so easy to be done not have. We hold plenary meeting of a rally to pledge resolution before going to war here today, it is a responsibility, heavy burden to every controller of CBG and backbone. Pass authority struggle go all out in work, will surely gain a victory finally. Terminal should prop up us stoutly to be in advocate the victory of battlefield, had your ceaseless success, in a steady stream contributes profit ceaselessly, we can let go one wrestle. Awaiting everybody!
Yu Chengdong: Company authorization " army group fights " policy gave the freedom with our very big group to spend, in the near future to CBG taxi gas also is very big encourage, can release the productivity of CBG and fighting capacity adequately. Today is mass rally of significant a rally to pledge resolution before going to war, hold the post of summation the talk of two spell is very serious. We should pay close attention to faithfulness of habit of user experience, user, user to spend from beginning to end with stickiness these mainest index, satisfaction of protection of quality, safe privacy, service spends promotion is us " cask " bucket bottom, these we must be remembered well.
The first, prospective 5-10 year, our long-term strategy is to make life of full-court scene wisdom experience. Come in times of artificial intelligence times, full-court scene 5G, we should make modes of life and relation to their environment, from kind " paddy " become kind " fruiter " , ability develops quite for a long time continuously. Whole modes of life and relation to their environment is built completely as different as times of past function mobile phone.
The 2nd, we should be made adamantinely China defend for high-end brand south slope, honor also should defend boreal slope, this task must be finished. The leader of an industry qualification promotes an industry value namely, this bit of apple is done very marvellously, be worth us to learn. In low end the product covered broad multitude, but cannot sacrifice NPS value, cannot sacrifice user experience and user satisfaction are spent, cannot the to become low end user experience us and public praise make difference, "Build a house " not " undermine the foundation " fast. Below this premise, user experience is us from beginning to end those who live is essential, we want to remember well.
The 3rd, below current and exterior situation, we work must style is rigorous, close compasses is abide by the law. We have hope to the ethos scene of the group, morale and fighting capacity, but work should more rigorous, ask strictly to every cadre and employee. Because any bagatelle are taken possibly by others,will use, develop well the more, we should take care more, include sale also cannot vulgar taste hype. We should make future the brand that banner, consumer loves a whole world, we should go before adamantine on this road ground, everybody group of should strict him requirement, tie, rigorous and serious, abide by discipline is abide by the law, determined blow embezzles corruption, do good professional work to manage the legal comply with in local country. We every month learns, improve group style of work, do not do any businesses that bring a risk to the company absolutely.
The 4th, we must enhance the ability of innovation, build the long-term competition ability that develops continuously. The advent of 5G times brings a very great opportunity to us this year, include fold screen to wait. We want to be able to be accomplished in the industry precede continuously, make ceaselessly, promotion product and brand competition ability. Investment of our research and development cannot decrease certainly, should accomplish in this industry precede continuously, must create higher value to the client, the technical innovation that needs to rely on us is banner, surpass the expectation of the user. If do not have investment of powerful research and development, this respect cannot be accomplished. So, in developing a process, we must be gotten value much pace ahead of schedule, just not be at the moment, it is even in the near future. We are eating " bowl " in, still must prepare " boiler " in, look at " cropland " in, otherwise " bowl " in eat very quickly, not careful " boiler " in also eat, "Cropland " in still do not have preparation, then we died. In the past to live basically, we are thrown for a long time insufficient, as the promotion of our gain ability, we meet those who increase pair of future be thrown continuously.
The 5th, china can precede to want to make adversary, " swing others a few streets " advantage, cannot have apparent short board, the length that should build us at the same time board. We still have very big difference in the service of a lot of countries, this respect wants to promote continuously. We take a picture in newsletter performance, foundation function, add boat function, frequency function... on each domains, want to be able to contrast with industry surveyor's pole, surpass all person of the same trades ceaselessly.
Hope we have foresight ground to look into future, build more powerful, more long-dated competition ability, group of our CBG management has hope, have resolution. The temperament of a group and spiritual outlook, decided future can have basically how old achievement. Clear strategic direction + powerful executive force + angry team of Wang Zhe, constant challenge, dare to precede, we must let CBG become a company to have the group of fighting capacity most, become a possibility impossibly!
The newspaper sends: Directorate member, supervision board member
Advocate send: Faculty
Two years on April 3
