The last few years, a lot of brands are maintaining embedded to film advertisement enthusiasm as before, and advertisement is embedded the crossing that also took another sale it seems that to now.
Film is shown attention can be brought to spend for brand place inside short time with the United States praise spent rapid promotion, and the taletelling in the channel that a lot of brands can choose grow quickly in this, even on the big screen that a lot of extravagant brands also begin to appear in this a few years.
But the furniture that they already satisfied at making the movie only no longer, in the narrative carrier that luxury brand is willing to blend in the film more, and the story that amid completes him brand is narrated, become protagonist, and the product that the brand makes technically for film also can achieve a sale inside short time.
Although arrive till now the methodology with particularly good neither one or data model, can be opposite accurately the successful probability with brand embedded film make decide, but if the film is medium some brand can naturally passes brand image, history and culture. In theme of film institute fictile, some design product causes attention and bring the United States praise degree, this transmission to the brand is effective undoubtedly.
If review film market of these a few years, have what film person, can star and work publish the pop chart in your heart? When again what brand appears in the film, implementation is not had seam joint, proper?
? ? Tiffany -- " marvelous Gaicibi "
" marvelous Gaicibi " stage photo
Classical setting:
Hero lid Ci is compared (Gatsby) , heroine black on the west (the first time of Dessy) comes on the stage is appear with ring above all; Black appears in gregarious ball every time on the west, the adornment that goes up personally cannot leave the gem of Tiffany, adornment of the elegant china of the display in connecting Home Gaicibi even, pure silver dinner service and other all is made by Tiffany and show, the costly time of that put on a false show of peace and prosperity that tells about in drama is modelled by the gem of Tiffany almost come out.
Go up reason of a list of names posted up:
The new York of time of the knight after the love story that this film relates happened 1920 is brownstone, in the gold time of be current of that costly and abundant, high-quality jewelry, the gem of Tiffany is met naturally appears in historical reviewing, and the occurrence of the gem in field of fame and gain as mutual as the clue also set off, become narrative carrier even.
Allegedly, novel " marvelous Gaicibi " author F · Sikaote · ? Him Fitzgerald is faithful client of Difuni, tiffany allow Louis · of LouisComfortTiffany(of design chief inspector Kangfute Difuni) in the distinguished personages circle that Ceng Changchang come-and-go grows an island at new York, such embedded resembling is heaven-made union.
One steam - masses Ao Di -- " Chinese copartner "
" Chinese copartner " stage photo
Classical setting:
20 centuries at the beginning of 90 time, then the stage is broadcasting one steam of Chinese and German masses to sign the setting of comprehensive and joint-stock agreement before people congress hall in monochrome television machine; Cheng Dongqing has become a small person that do poineering work successfully later, the Ao Di that he opens an old money 100, go to capital airport receiving together with Wang Yang " study abroad go back to the motherland " Meng Xiaojun.
Go up reason of a list of names posted up:
Into Dong Qing, Wang Yang and Meng Xiaojun, 3 individual disposition are disparate, life favourable or unfavourable turns in life each are not identical, but in " new dream " go below common cause, overcome real difficulty together, drive its to hand in place to appear on the market to button, this process presents an one steam ably - brand of masses Ao Di emphasizes all the time " enterprising " spirit.
" Chinese copartner " in a series of business circles characters that are a delegate with Cheng Dongqing appear, they are reforming and opening 30 years the epitome of Chinese enterprising course " , enterprising " contact a flock of a brand, people and a times together cheek by jowl.
Wrist of Europe rice eggplant is expressed -- " gravity "
" steely a person adept in martial arts and given to chivalrous conduct 3 " stage photo
Classical setting:
Ryan Stone of biology medicine expert set foot on task of her flight of first time spaceflight as expert of space navigation scientific research, astronaut Matt Kowalski has been the brigade of aerospace of his last time, be in charge of direct, they give cabin for the last time spacewalk repairs haing suddenly binoculars, in the aerospace environment of weightlessness, astronaut is adorning the wrist of Europe rice eggplant is expressed on MattKowalski artifice.
Go up reason of a list of names posted up:
Although Europe rice eggplant expresses to this,be " innocently " embedded advertisement, but the aerospace of Europe rice eggplant expresses Speedmaster (Europe rice eggplant exceeds bully professional stopwatch) with " gravity " aerospace environment implementation is not had seam joint.
Aerospace watch is the tool that when the spacefarer executes space mission, adorns originally. And 1957, when human first time enters a month, the 2nd person that sets foot on a moon cling to Ci Ade is clever (Buzz Aldrin) deserve to adorn Europe rice eggplant exceeds bully wrist watch to enter a month, and this wrist watch also was participated in include to ascend lunar feat 6 times entirely inside countless aerospace are expeditionary.
Speedmaster appears here, date from the aerospace course that Europe rice eggplant exceeds bully wrist to express, also become extremely the thing that accords with a story to narrate.
? ?
? Couplet is weighed in division -- " steely a person adept in martial arts and given to chivalrous conduct 3 "
" gravity " stage photo
Classical setting:
"Is crane ready not? " steely a person adept in martial arts and given to chivalrous conduct holds Ni Sidake in the palm (the home of TonyStark) is destroyed, couplet weighs the project machine of the division to go into action in the home that delivered steely a person adept in martial arts and given to chivalrous conduct; In film highest tide is in, steely a person adept in martial arts and given to chivalrous conduct and biochemical person decisive battle, it is medium rear the haven that couplet weighs the equipment of large dragon gantry crane of the division to be setting, be opposite intensely in battle,
Go up reason of a list of names posted up:
" steely a person adept in martial arts and given to chivalrous conduct 3 " in, couplet is weighed in of the division embedded in the gut that blends in the film all the time, a director undertook on the foundation in original scenario a few alter, and was designed personally in the bridge with couplet heavy embedded division paragraph, heavy division of the couplet in letting acted important role.
Advantage of the technical innovation that couplet weighs domain of machine of division general project in, product is changed into the language of the film, and " steely a person adept in martial arts and given to chivalrous conduct " high-tech, exceed feeling of ability, mission to wait idiosyncratic also with in the product attribute of couplet heavy division and brand concept conform to, also let people to in the impression of couplet heavy division no longer so curt, couplet is weighed in division and " steely a person adept in martial arts and given to chivalrous conduct " the brand between associates compose building result, also borrow " steely a person adept in martial arts and given to chivalrous conduct " the fastest pull close be apart from with the psychology between the client.
Associate K900 -- " Beijing meets Xiyatu "
" Beijing meets Xiyatu " stage photo
Classical setting:
"Wen Jiajia " the K900 mobile phone of that orange in the hand, become almost from A to Z perforative prop. K900 happens in what follow-up gut facilitates on certain level, for example the pregnant woman amniotic fluid of sea clear personate is broken, shang Wei hurriedly the mobile phone searchs on sofa, after be being immersed by water, K900 still can maintain clearly communicate; Finally " Wen Jiajia " and " Frank " in Caesarean edifice building the top brushs a shoulder and pass, wen Jiajia films with K900 uploading photograph by " Frank " see, accomplish the encountering of two people finally.
Go up reason of a list of names posted up:
In love of a city piece in, the mobile phone is an indispensable prop originally, and associate K900 the change that in the for company in this film Shang Wei experienced love and life jointly, although be in play,this mobile phone is to appear in " small 3 " in the hand, but must say Shang Wei to let a person too easily give play in the performance in this drama, the design of K900 and her temperament still also calculates conform to, although the function of this mobile phone and appearance are in,different bridge Duan Li is revealed, but the setting that appears every time can not appear abrupt actually.
Although a lot of people are differ to evaluation of this product itself, but without doubt is, this product because the film is rapid and fervent,rise really, cause a lot of girls chase after hold in both hands.
Jun He (China) it is company of plan of sale of international innovation brand, annulus of Guangdong project institute art brand sale engineers a research center, jun He of own research and development 3 old systems, from design carrying a layer on the head the global perspective of brand mode sets out, to the brand each administrative levels, element undertakes planning as a whole considering, to the sale plan such as Internet transition delimit is made offer from the brand system of strategy of fixed position, brand, brand plans, name and article table creation, sale is designed (include brand identifying network of the design of space of design, environment, design that pack, number is designed) , promote a brand consequence. Engineer a design successfully up to now many brands, in appear on the market domestic and internationally, cover educational brand domain, company brand domain and chain to sell a brand the field.
