Be in now nowadays the phase of the second half of Chinese Internet contest, the position of Baidu was done not have already in BAT. There is all corners of the country of different Internet of style unify China severally with Tecent in A. Gregarious, giving business of travel, cable, advertisement, recreation is everywhere two army the smoke of gunpowder of stand facing each other; Beijing of day cat VS east, hungry VS beauty is round, pay treasure VS small letter, the hammer urges VS small letter, cloud of Tecent of A Liyun VS, map of Tecent of VS of high heart map, music of dried music VS QQ, video of Tecent of VS of actor cruel potato, browser of Tecent of UC browser VS, VS of car of haing Luo Chan rub do obeisance to bicycle, box horse delicacy gives birth to VS super species. . . . . . Two tycoons are in the business of respective give tit for tat board piece in each other has success or failure of victory or defeat, also give the company culture style with different both fully everywhere at the same time.
The palm in A accuses to trade, tecent hand grasps discharge; The user is depended on in A to " commerce " need seeks hegemony the market, tecent relies on an user to " communication " just needed a palm to accuse human nature.
Wolf sex slants in A, besides Ma Yun, there still is Cai Chongxin, Peng Lei, Zhang Ying, Liu Zhaoxi, Zhang Yong to wait a moment in A, their each style has great reputation distinctly, the beautiful name with respect to respective in knight-errant novel like them correspondence in that way, very it is the master with hep common people of result excel in, when closing together, was to become force of a battle more the team of doughty invincible.
Tecent slants Buddha is, besides Ma Huateng, other if the author such as Ceng Liqing, Chen Yidan, Zhang Zhidong, Xu Chenye is complete famous without the masses degree, resemble Zhang Xiaolong even such parvenu is big fellow, also be the acknowledge that stays in Internet small circle of people merely. People knows the fierce meeting that Tecent product does to make money only, the backside that often does not know used each Tecent product however is where individual content.
The core concept that manages in A is " the hug changes " , when group staff is not had, do not engrave flowing, wait like eaves of Wei Zhe, Sun Tong even inchoate core is tall in A the canal is washed out. And what Tecent emphasizes is product spirit, make through ceaseless iteration and burnish more let suffer numerous favorite product, pay attention to integral continuity more, to the group more include, so the group fluidity of Tecent and change are not met too big and too frequent, the group of Tecent also is considered as one of the stablest groups in whole Internet circle.
But now, stabilize with the group all along, " Buddha is " celebrated Tecent, ground of occur for the first time is bright those who give oneself " long and sharp teeth " , quite wolf sex ground lifted him " history on the biggest dissolve of cadre of round of management " prelusive, of this kind of abnormality act not by the recent situation that makes us new examine Tecent.
The dry backside in dissolve, it is the angst to the talent
In Feburary 2018, ma Huateng ever had published one time about " talent mechanism " speech: "Will handsome quite important, handsome incapacity, tired dead army, want those who pay attention to talent echelon formation to join a class so. Every middle-level cadre must foster assistant, this is rigid " backup mechanism " . You must be fostered, otherwise I think you have a problem, it is OK to endure your half an year, but you are returned after half an year such, then I helped you match, your disapprobation also must agree. Your disapprobation also must agree..
Answer now look, this paragraph of speech had shown Ma Huateng organizes changing determination to middle-level cadre ahead of schedule, adumbrative a series of adjustment at the back of Tecent act.
On September 30, 2018, tecent announces to undertake new round constituent framework is adjusted, 7 will original enterprises group adjust for 6 careers group. According to experience, after industry organization manages structural whole to change, following one by one is human affairs structure is optimized adjust.
In November 2018, tecent president Liu Chi is smooth make known his position on the conference that is in Tecent company 20 years, "In future inside a year, the administrative cadre that 10% is competent no longer should be retreated " , "Be in especially in work this territory, " his manner is determined, "We can achieve the goal of 10% immediately in a few months " , smooth hope company can form Liu Chi truly " can go up can fall " new culture.
Tecent is in-house in December 2018 after staff plenary meeting, tecent begins dissolve formally cadre of the first batch of middle-level, from the point of public information, the dissolve movement of Tecent still is to now all the time among lasting process. Work in alleged Tecent, basically include Tecent level of general manager of assistant of each career ministry, vise general manager, general manager, limits works in including level of a few vice-president to also be in inside.
On March 27, 2019, wang Yongzhi of Tecent network former editor in chief's emeritus hearsay comes out, be regarded as the one part that activity does in Tecent dissolve by the outside.
According to media statistic, at present Tecent advertisement, content the line has had vice-president, general manager work in level leave one's post, adjust limits to involve Tecent individually the business section of the line, include Tecent PCG (platform and content career group) , CSIG (facilities of estate of the cloud and wisdom group) , the many careers of Tecent such as CDG group reach subordinate business line, still include S line (function branch) , the TEG that does technical support internally (technical project enterprise group) etc a few not be the branch that does specific business.
Work in so much leave, and it is to have more very among them very the old Tecent employee that grows department age, "It is Tecent history go up peerless " . But the controversy cutting down the member of persons employed that a few times of last year other company arouses unlike, of Tecent this " history on the biggest dissolve of cadre of round of management " do not have official announcement or state, it is silent ground operation, the commemorative article that although can have from time to time,is written by the employee of dissolve encircles transmission to brush screen in the friend of Tecent employee.
Those who need a specification is, tecent emphasizes this from beginning to end " work in dissolve " do not be equal to " cut down the member of persons employed " . Of pair of employee such as the drop drop that very big public feelings causes before mixing, beautiful group, Netease cut down the member of persons employed different, adjust this of Tecent form transmission in a small circle of people only, for the amount of basic level employee with more than Tecent look this in dry dissolve amount is minority only.
Nevertheless, this big movement of Tecent is far-reaching still, buddha fastens a Tecent interior is occurrent big change.
Weigh the consideration that the pound moves as to this Tecent, the directest be like below two respects:
It is Tecent interior above all talent competition system gave an issue. Be in as it is said Tecent is in-house, work in a large number of Tecent signed the 2nd, the 3rd after 10 years of contracts, can begin to choose to enter " provide for the aged " condition, this lets Tecent insider just face secret worry with innovation environment alternately. Also because of this, tecent resembles no longer in recent years before in that way " lying to make money " , a lot of before strong business is feudal and ceaseless be tasted to razzia by contest, the game business that brings a large number of profit to Tecent before for instance sufferred blow last year. Be this Tecent is to begin to doing a lot of things that are not good at before more: Game group to protect minor do one's best, begin business of attempt unfamiliar 2B to wait a moment.
Tecent this action not just meaning be in in dry, long-term will look to should give high level and average employee more with vigilant. Internet all corners of the country of future without doubt will be a youth is feudal, if Tecent neither one is good talent replace mechanism, so interior of very fast Tecent will is faced with " 60 hind coach 00 have a youthful look live " paradox.
Besides internal cause, the immediate pressure that exterior competitor brings also is the main reason that Tecent moves this. As it is said, the dry act in Tecent dissolve results from Ma Huateng adjusts the Hong Kong strategy before to be able to go up in the framework to what always do a colleague to give out one quizs, "Tecent in cadre of class of 89 chief inspector, 30 years old how many to have below? " , the answer is to be less than 10 people. And compare the old rival at it Alibaba is by 2017 appoint the Jiang Fan that was born 1985 to be the president that clean out treasure, tecent is in the talent inferior position of young echelon formation is clear.
The Jiang Fan when those joins A Li Caigang 4 years. A year many hind, jiang Fan had accepted the position of day cat president again. relatively at younger Ma Huateng, ma Yun is more intense to the longing of young talented person, him Ma Yun also the road that early retires with respect to what begin him program, decided abdicate finally last year piece of 70 brave after. Ma Yun ever external very proud say: "Through effort of these a few years, in layer of Alibaba management 70 hind occupy 45% , the 80 administrator after are occupied 52% , and 60 hind occupy only 3% , we are lucky still 3000 90 outstanding youths after joined Alibaba group. We are lucky still 3000 90 outstanding youths after joined Alibaba group..
photograph comparing, tecent is on this corresponding level not only appear without similar youth come, bigger secret worry is the Tecent that fastens in Buddha, the youth must go up very hard to similar opportunity.
In the meantime, with the byte that atttacks Tecent base camp jumpy photograph is compared, of Tecent in the high level is opposite the age is to slant more big. The administrative layer of Tecent with 60 hind, 70 hind give priority to, and jumpy management layer is byte generally 80 hind. What age difference creates concept of didymous new thing is different, the Tecent play in new field is affected on certain level. The Tecent that Zhang Yiming of 37 years old hits for a time even pulls loud alarm.
Below such setting, to Tecent character, innovation can be an austere topic. With Alibaba, today's top headlines even Baidu photograph is compared, of Tecent in the high level is relatively stable. Stability is not evildoing certainly, change chief often also may not is meddlesome, but, "If a few flow can be made appropriately inside the limits that can accuse, it is a favour absolutely. It is a favour absolutely..
Tecent had begun to realize this problem apparently, the change of exterior competition and policy and commerce environment makes Tecent is in the growth in a year put delay somewhat in the past, plus Tecent " financial investment " Buddha fastens strategy, the youth is in of Tecent interior go up a chance is less and less.
It is the pressure that in-house innovation gave problem or competitor no matter, in the final analysis, the dry backside in Tecent dissolve, it is the angst to the talent, it is the angst that develops to prospective company business.
Business be thwarted, the times that lying to make money is gone never to return
The enterprise never is met gratuitous make a change, still can lie to make money in it especially when. And make money when enterprise him discovery no longer so easy when, the change just can begin to appear, search new company actively to develop mode to just can carry program.
The framework of such with the power of a thunderbolt and the speed of lightning adjusts Tecent, in dry dissolve, reason of deep administrative levels is Tecent business of course some closer year of be thwarted.
2018, wang Zherong boast is immersed in " evil make the history " censure, be reported to let by many center intermediary " pupil indulges " , later, tecent drops the voice that changes all right without dreamy cause a temporary clamor, Tecent incessant Yu Er, for a short while " object Tecent " clamour reachs peak again. Again later, tecent share price immediately be thwarted, drop heavily from highest peak below, the nadir evaporated nearly 2 trillion market prise.
"What market prise drops is very fierce, it is the expression that the market lacks confidence to Tecent, " say of a well-known news analyst. Before this, tecent is known as harbor all along vane, buy Tecent stock to be regarded as most the economy shift that relies on chart. Arrive at the beginning of 2015 at the beginning of 2018, tecent share price broke up to be close to 3 times, run even those who beat Beijing house price go up.
Whole Tecent was gone against with water 2018 encounter all sorts of crises commonly. In May, zhang Yiming carries today's top headlines, tremble of sound power the antagonism of front of discharge base camp with Ma Huateng, open " the head vacates big fight " . "The company still does poineering work without before this, can make Tecent so big touch war, finance affairs adds business double double image to ring, aroused Tecent the worry of virgin group. Aroused Tecent the worry of virgin group..
The financial standing of Tecent also got very big impact. the four seasons was spent last year, tecent net profit is compared on year fall compared to the same period 35% , annulus comparing falls 39% . Tecent profit drops advocate the be thwarted because of business of game of origin of main still gain. Wang Zherong boast faces the line on the move 3 years, active user drops continuously, the difficult position that ability suction gold reduces ceaselessly. Of new great expectations be expressinged by Tecent " seek to live on absolutely " will quickly go quickly, add fail to form below the competitor's billabong like Wang Zherong boast " national class " influence.
It is inside the period of time with very long future, the Chongzhongzhi that game still is influence Tecent value is heavy, but game industry gets policy oriented and apparent, more need an enterprise to be able to reflect social responsibility effectively, the enterprise has a bit suffer negative blow easily carelessly. Mix greatly, law cling to, the grade report that the orgnaization near future such as Hua Qi, Fu Rui issued pair of Tecent, each are big the orgnaization is the mainest to Tecent be anxious to return is game. "The extensive recreation domain of Tecent tradition is in tall those who grow is medium later period, and grow dynamical criterion hang on newly 2B of such new business pattern build, at that time the company needs to change engine " .
The framework is adjusted change the industrial Internet, Tecent that send force to the cloud and finance, the transition act with these the closest Tecent is its attempt to new business engine.
2018, the other business income besides Tecent game grows 80% to reach seventy-seven billion nine hundred and sixty-nine million yuan compared to the same period. This number photograph compares 104 billion yuan of network game business, differred two yuan, difference has not calculated too big. the four seasons was spent last year, of Tecent " other " income surpassed network play, grow 72% to reach 24.2 billion yuan compared to the same period. Network game income is 24.1 billion yuan, with photograph of the four seasons was compared 2017 roughly stable.
Tecent finance is current " from the point of business ability, be taken with ant gold or do not have a law to compare " , but the high frequency and gregarious ability that is based on small letter, tecent finance did not come or very large possibility is well worth doing. According to the data that Tecent money signs up for, 2018, small letter day always all pays trade the quantity exceeds 1 billion times, conduct financial transactions connects administrative asset to exceed 600 billion yuan. the four seasons is spent, small letter month is active business door grows even more compared to the same period 80% .
But what must notice is, no matter be Tecent cloud or financial science and technology, the income of burgeoning business engine grows these Tecent is to build the base that increases in great quantities in cost. 2018, give priority to with Tecent cloud and financial science and technology " other " income grew 80% , cost also raised 75% .
From the point of profit margin, the gross profit of course of study of science and technology leads Tecent cloud, finance to wait for business under game, advertisement. Money signs up for data to show, 2018, gross profit of Tecent appreciation business is led 58% , advertising Wu gross profit is led 34% , other business gross profit is led 23% . This is meant, tecent wants to add business to win tall get one's own back anew, still a paragraph of very long way wants. "We should cultivate the market now, not be to see short-term income and gain simply, " to Internet of burgeoning engine industry, ma Huateng once such say.
So far, cloud service still is in fundamental phase in home market, home BAT3 cloud service revenue adds up just passed 300 much, among them in A one is occupied 20 billion. The cloud service plus business of 3 big operation, China bed cloud serves eye covetously, give birth to vigorous opponent in great quantities to waiting for Tecent in this domain, it is easy that this road is destined.
Already core business is facing serious challenge, the development way of burgeoning engine is more long also. The times that Tecent is lying to make money is gone never to return, the road of the tomorrow that leaves Tecent will be faced with more variable.
Future, the answer gives youth
As some closer year economic be issued to lower levels, industry changes ceaseless, the big plant reform to managing a layer is not domestic Internet Tecent. In the dry contemporaneity in Tecent dissolve, beijing east tall to the vice-president above of 10% canal undertakes optimizing; Baidu rolls out tall canal emeritus plan, president Zhang Yaqin becomes this to plan chief applicant, will retire in October this year; And the Alibaba that embraces change is more one be in the company that keeps adjusting constituent framework almost every year.
This kind of consistent adjustment movement above all with be closely bound up of integral Internet environment. Decelerate of development of bad, industry, superintendency policy tightens up economic big environment, all companies are in Internet industry to be made to new change answer actively. And by all sorts of 70 hind, 80 hind those who be all sorts of new rival of the representing is increasingly powerful, also make Tecent faces more and more intense market competition, tecent needs to build to answer a mechanism, dig new generation ceaselessly young talented person, should be challenged in order to last to new market environment and compete.
In those days before 3Q big fight, tecent is very strong. Often provide aggressive sex ground to enter extremely almost each business take cities and seize territory, but in the process that expands ceaselessly in Tecent, it also is sufferring the attack of industry and public public opinion ceaselessly momently. After 2012, tecent undertook redefine to his mission, ma Huateng says to do two things only: Connector and content industry. And the business that has nothing to do to it, tecent chooses financial investment.
Here setting falls, the business of Tecent oneself and strategic dilate are restricted, in-house change decelerate, state of mind of safeguard one's heritage with each passing day dense. Should send a letter in recent years frequency of breath shedding, nearsightedness, new retail when waiting for new circuit to appear, tecent the product methodology of the go smoothly everywhere before this can no more perfect and applicable, below the puissant layout that waits for a competitor in A more show have too many problems to deal with.
Now, tecent chooses to answer a challenge with broken bureau method, big range adjusts oneself to organize a framework to adjust, dissolve of 10% in work, vacate an ascendant passageway to the youth, the hope borrows this to make whole company new produce innovation and energy.
Nevertheless, be adjusted when the framework and this works in dissolve a series of after act finishs, can Tecent still have further is company culture adjusted with what organize framework aspect? Is working in dissolve to begin to still end? The effort of Tecent can call him from everybody emergence is placed in hit public opinion difficult position, the company that becomes a respect getting a person? The answer of these problems can await the youth in prospective Tecent to answer back and forth only.
