Arrived to recommend outstanding advertising time to everybody again, two brand Jun Benzhou's handpick advertisement come from black shark mobile phone and Axos bank respectively, the method that they used special entertainment to change comes stamp user pain spot, can saying is special skin.
Black shark mobile phone: Let you obtain a palm to accuse to feel
Black shark is brand of mobile phone of a game, about game mobile phone, the client's biggest pain spot is afraid that the mobile phone appears in game namely all sorts of problems, the control that allows oneself to lose pair of war situation accuses.
What advertisement tells about is the sweethearts that parts company to be troubled by, the schoolboy is self-condemned to break down cry greatly: "Why to need me most in you when, cannot be I accompanied however beside you? Cannot be I accompanied however beside you??
Original, the schoolboy of come to an agreement or understanding should take a schoolgirl to eat chicken, but the mobile phone pauses one calorie, game plays.
Black shark 2 generation, can let you one second changes the associate of divine gun a person adept in martial arts and given to chivalrous conduct in body game, eat chicken together, fly together! The palm dominated sport, it is the palm accused love!
Advertisement centered the element of a few gist of drama of green God thunder it seems that: Part company, rain, campus, run, look how very inferior. However, this also very the laugh that accords with the youth that looks at God thunder drama to be brought up is nodded. These youths, also be the main player of game. Brand square with a kind very the means of the head that do not have li is cast gave user pain spot -- the mobile phone plays game card pauses! Such means lets an user very much era is entered feeling, also can remember the product sells a site easily -- function is doughty, game all is mastering in.
Rectifying an advertisement to be able to say was to deduce well how to have recreational sale: Element of recreational of have the aid of or form establish the affection of product and client connection, obtain sale product thereby, establish the sale pattern of the purpose of staunch clientele. This one " recreational sale " core plays together with the user namely, pare the player's setting changes pain spot, theatricalize the ground to deduce user pain spot, build player and brand to go after the emotional connection of the respect in athletics thereby, can saying is the operation with general schoolbook.
The dacoity that happens in the bank case
Before bank bar, a client should put money, business personnel wore headgear suddenly however. . . . . . Next, there is the user of money on all hands, be robbed one sky. After robbing personnel to had hidden the money that grabs, take next headgear again, resume the staff member's pattern, sit before bar.
Rob a bank, be the bank is grabbed? How to become a bank to snatch a client? This advertisement that comes from Axos bank is publicized piece, the dacoity that deduced to happen in the bank with the means of relaxed humour case. Be to say a client to be grabbed on bright face, it is to be in actually speak other bank is passed taller and taller step fee of a charge extraction money, artificial service and leasehold interest, in the dark " rob " the phenomenon of client money. Axos makes clear to consumer through this advertisement: Axos bank can invite a customer with lower pay, win taller get one's own back, do not want you again by the bank " rob " .
It is recreational sale likewise, this advertisement is done not have so the head that do not have li, have the sense of humor of kind of priggish jest however. Especially piece in, rob personnel to talk about the daily life of a family with the client at the same time, grab money politely at the same time, appear special black is humorous, a pain spot also can be used in stamp very much -- the bank always is softhearted affectionately ground " rob " . Such humorous essence is a kind of perceptual sale, perceptual sale is not go persuading a client from reason, cause client good impression thereby through perceptual resonance however. Just be opposite plus the brand " rob a bank " deduce reversely, also give a person the new sense that shines at the moment.
Financial brand of home is to go to stir or string heart line mostly, very rare bank tries such recreational sale, brand gentleman hopes Party A father also can learn Axos, show itself more easily in those slick ways.
