Millet mobile phone can say is the existence like a legend in industry of domestic mobile phone all the time, lei Jun ever was on the news briefing of impassioned express, existing because of what have millet mobile phone, industry of domestic mobile phone just appeared more and more excellent facilities, price of mobile phone product also becomes more close accordingly civilian. This viewpoint is put in certain conviction really probably, streak Vivo was rolled out before child brand IQOO mobile phone, its one changes to give authority before high price that price has 2998 yuan is low match impression. With same advocate the millet that the price that call a sex compares 9 mobile phones " open " cannot hand in, say the competition between mobile phone manufacturer objectively, the affirmation that is benefited finally or we are common user! Here so we should thank Lei Jun to thank millet mobile phone really, the benign competition that price of sex of industry of stimulative mobile phone compares.
Lei Jun once expressed publicly, rate of profit of millet hardware net will not exceed 5% forever! If have the share that exceed, will exceed a part to be returned entirely return an user, and do not shake 20 years 10 years even in future. The ground rice that such making known one's position that let have deep love for millet undoubtedly is touched most, the user that even if is not millet vermicelli made from bean starch also is Lei Jun's courage to feel gasp in admiration. Earn profit in business character business after all, it is the tenet of any company and enterprise, running a company is not to do welfare orgnaization. Is the somebody with the true business that does not earn money to sustain losses in business even willing to do?
Before long millet group announced his before the money newspaper 2018, annual battalion closes achieved 174.9 billion RMB, internet serves accumulative total income 16 billion yuan of RMBs, grow 61.2% compared to the same period. We can see among them advertisement income is as high as 10.1 billion RMB, grow 79.9% compared to the same period! Of this one word announce, most propbably unlock many people to millet mobile phone after all how the bewilderment of gain.
We can make a simple contrast, the income of network ad business 2018 is Tecent 58.1 billion yuan, income basically originates small letter the ten intelligence facility that the 800 million active user of 1 billion active user and QQ receives inside. And the service revenue of Internet of 10.1 billion RMB of millet basically originates the mobile phone of many 100 million millet of annual work off and TV of millions of stage millet intelligence. Lead from battalion effects for complete already " the second is killed " Tecent! The Internet service of millet basically has mobile phone advertisement, game to wait, these are not hardware sales revenue, provided major profit source for millet group.
Must approbatory is millet every time rolls out novice machine, can be be the same as price of level type neutral to be quite outstanding, millet 9 after issuance, Huang Zhang is in even speech of community of evil spirit a group of things with common features expresses: "Want to pound high end but have grandiose aims but puny abilities, know clearly of cheap be used to is tall do not rise, wretch cheap personal base industry. " pass one's words one time this, also can see friendly business of estate of person of the same trade to Lei Jun to millet mobile phone it is really " detest " , pull nature of small industry price to be able to touch the cake of many person interests. And to nature is force the user hold out millet force to hold out Lei Jun, spend fewer money to buy better into integral performance mobile phone after all, be major user appeal to beg.
Although the hardware profit margin of millet mobile phone is low, but income of its Internet advertisement is very considerable however, and millet develops today, mobile phone of even if bypass and Internet advertisement do not say, the profit that brand of catenary of zoology of the millet below the banner brings for millet is likewise sizable! And the existence of these each respect elements, just facilitated price of sex of millet mobile phone compares tall result! Millet mobile phone is low-cost, but still can get income from inside the advertisement of MIUI, while the user is enjoying low smartphone, also lost experience of one part user.
The vivid data of additionally a few groups of months that publishs through millet, among them the lunar vivid user of millet intelligence TV and millet box grows 55.3% compared to the same period, had reached 18.6 million person in December 2018, month of active user of MIUI by the 171 million person December 2017, grow to come the 242 million person December 2018, grow 41.7% compared to the same period! And all sorts of advertisement also are full of likewise in these millet intelligence home appliance and hardware!
Of course the advertisement in system of MIUI of millet mobile phone is OK for the most part the hand is moved shut, if the user does not think,looking is OK actually shut by oneself. But also consumer expresses to indissoluble: "Buy a mobile phone to consider how to shut advertisement even, tired? " and with respect to author experience character, know amount of user of the advertising in how shut MIUI system or minority, and the part with the at present largest sales volume of millet mobile phone is medium low end price mobile phone, especially the red rice series that its roll out (already more the name is Redmi) , in this part low end price mobile phone consumes a crowd, having is medium partly quite senile user.
Many young users can buy his parents to use. And this part user basically is to did not discern embedded advertisement and operation shut systematic advertisement ability, have experience greatly to this author. Elder people paragraph of time passes to be able to discover in the mobile phone loaded a lot of APP indescribably, ask why they want to install these, elder people can say they do not use these APP, but do not know why oneself with respect to mount!
To MIUI system actually medium advertisement problem is is not any more, the P2P that happened last year " Bao Lei " incident ever also recommended advertisement of MIUI system system for a time push needle of aweather mouth billow. Put in in numerous advertisement in, p2P finance kind be most a profitable part, in " millet moves " the ad that there ever was numerous P2P in APP and millet VIP APP, ground rice of a lot of dutiful, ever also made the same score Taichun to throw in these P2P because of advertisement in succession gigantic endowment, "Bao Lei " after incident is given out, millet got offline for a short while systems of all sorts of this kind of advertising are recommended, but this part is already medium the reality that the ground rice of action can face capital to be damaged only.
The look upon problem of objective reason casts advertisement for, MIUI is one of mobile phone operating systems that home had better use really. The occurrence of MIUI was attracted the earliest a batch " ground rice " . In those days very much An Zhuo is brushed is the user is in on machine forum beg MIUI government to support, ROM of tripartite transplanting can be chased after hold in both hands, different MIUI system often is brushed when the author uses HTC mobile phone in those days. But the growth of active as MIUI month user, millet mobile phone holds to low strategy to stabilize income to get on price, internet advertisement income has become the one big pillar of millet group.
The netizen says groovy MIUI ad too much, early not be things any more, MIUI of millet product chief inspector experiences total controller also Ceng Chengnuo can undertake rectifying, lei Jun ever also stated millet will be cleared the inferior quality advertisement of MIUI interior, offer high quality ad for consumer! The expect below character needs everybody also can understand, millet can continue to insist to push send the buy inside MIUI ad, but can increase strength of advertising examine and verify, promote MIUI advertising quality with this. As a firm that cannot get too much income in hardware respect, millet wants to live to be able to adopt other way only, it is so under current situation of millet MIUI inside buy advertisement is afraid can continue only.
