New course research and development is the work that every dining-room is doing in every quarter. The problem depends on, how is dining-room captured with 90 hind the young generation that is a delegate, research and development gives new to the tide of flavour course, detonate antechamber, cause heat to sell, is heat discussed?

Shi Si is joined inside meal boss / civil

Dish of 1.2019 years of tide 3 big trends: Everything to capture a youth

A lot of dining-room bosses are plainting, the youth's business is worse and worse to do: With 90 hind the consumptive group that is a delegate is in theory of Ma Siluo demand natively " go up three-layer " (gregarious demand, esteem demand and self-fulfilment demand) , at the same time economy and educational foundation support them to generate new acknowledge and demand to consumption.

In other words, with 90 hind the group of young generation consumption that is a delegate goes after new move and individuation, more " love the new and loathe the old " , more and more captious to food.

To capture capricious youth, a lot of meal brands are making great efforts hard " " : Kendeji rolls out 449 kinds one year to be tasted newly; Village of face of You of chaffy dish of abdomen of wool of Buck, Ba Nu, Xi Bei is enjoying the bit " seasonal demarcate " stalk; The dining-room of 75% above of Beijing is rolled out inside proper time taste newly, the dish that sales volume wears to rank reciprocal below is tasted...

If have enough data support, dining-room can save many time and cost absolutely on new course research and development.

Combine benefit China conformity 20 meal are active city (include Shanghai, Beijing, Guangzhou, Hangzhou, Chengdu, Changsha, Wuhan to wait) data, undertake survey to 700 thousand young deadbeat, studying 10 big vegetable of Chinese is (plain, another name for Guangdong Province, rash, Fujian, revive, dish of short for Zhejiang Province, Hunan, badge, Beijing, Hunan dish) hind, the 3 big trends that combined plan of benefit China diet to arrange 2019 tide dish --

1) tide is tie-in: The element feeding capable person that likes the youth is combined together

The element feeding capable person that likes the youth matchs into dish, can bring new move to deadbeat, the attention that gains deadbeat more easily and love.

For instance this shrimp of black candy cooked glutinous rice pounded into paste -- cooked glutinous rice pounded into paste alls over great river north and south as plain dish fire, feed material to be given priority to with shrimp, be united in wedlock with cooked glutinous rice pounded into paste and blend in a net element of red black candy, flavor is dye-in-the-wood.

2) the tradition upgrades: Improved and classical dish, add new originality

A few popularity there is no lack of on the market long is classical dish type, but actually their last long besides original dish type delicious outside, little also not chef is improved of type ceaselessly to these dish. unfailing tradition elemental application arrives in new course type, have traditional element gene already, also have window of new course type, make new trend.

This hemp is for instance hot soya-bean milk fish -- have traditional element gene already, also have window of new course type, be worth chef to draw lessons from very much.

3) delicious and amused: With eat a law newly to add interest sex for the product

Want to make the dish type that suffers a youth to love, dish type tide is detonated in the youth, light is delicious be no good, even amused and interesting, type letting dish detonates the circle of young deadbeat, receive extensive transmission.

For instance this rocks and roll bullfrog -- although bullfrog dish type gains ground already, but secret makes sauce match " shake shake " have a way newly, let deadbeat be full of cent to enjoy desire.

Must be 2. innovation introduced small numerous feed capable person? Not necessary, "Mix build " common it is OK also to feed capable person

Of course, for ring youth, have quite big open up of red dining-room of one share net play a way newly -- try every means uses all sorts of small numerous feed capable person:

The artichoke that for instance rare, processing costs the name; Modelling is distinctive (pagoda form) , the Roman cauliflower with quite high price, the exterior is for instance beautiful but the blue grain cheese with acrimony mouthfeel, make so that the characteristic originality dish of oneself becomes particular.

But the fact is, customer is not regular show respect for, the result is not certain also good:

Tell from fixed position, the acceptance of consumer is spent extremely finite, young customer goes after new move is control inside certain limits, use the small numerous meeting that feed capable person automatic " escape " one major customer.

And chose this course by seek novelty psychology when consumer, if the product did not satisfy the consumption that rises subsequently to anticipate, dining-room will prediction of a person's luck in a given year this part guest.

More important is, to the boss, the twice growth of the style that feed capable person and cost is enormous battalion carry pressure.

Actually, according to combining benefit China discovery, below the setting of trend trend, the collocation that feeds capable person through 100 kinds checks, the originality that dining-room wants to will feed material simply to undertake cerebral hole leaves greatly only is mixed build, with respect to the tide food that can make expect be less than, for instance:

1) the Durian mango chicken that can dance -- the sweetmeats that Durian and mango are nowadays popularity explodes paragraph, be united in wedlock with fried chicken photograph, sweet, acerbity, hot as shirt-sleeve as intertropical fruit gust, satisfy captious young deadbeat.

2) chicken of green of little tingle green -- chicken of the old oil that send green is new upgrade, chicken searchs to have fun in green, look small pure and fresh, taste heavy taste.

3) cup of profusion acid hot seafood -- the collision of fruit, vegetable, small seafood, move oily recipe to make acerbity hot local color more subdued especially, mouthfeel bright profusion of fragile, colour, it is Yan Zhi party orders dishes surely article.

4) different tomato small seafood -- shirt-sleeve the sauce of new-style acid hot juice of gust of pure Sichuan, Yunnan, be united in wedlock with small seafood, add bubble surface element.

The originality that feeds capable person is mixed build, can let the finite creation that feed capable person give more and different dish type, will tell to the hutch after dining-room, equipment eat is more simple, give food more speed; Will tell to feeding material to purchase, as onefold feed material to purchase a quantity to increase, the bargain authority of dining-room also is met bigger.

Accordingly, the originality that feeds capable person is mixed build to dining-room it is to drop the cost that feed capable person, efficient plan that increases restaurant profit more.

4. pushs new course key to had done two things: Dish type tries do, antechamber heat sells

Of course, roll out a dish to taste, still need a lot of preparation, the time that spends among them and capital cost are not low.

Sheet is told with respect to propagandist stock, the cost that Chinese meal hall rolls out a new course is not low.

With Pu Tian dining-room is exemple, a tradition is thick this color page menu, from film, design, made cost charge is 800 yuan, the others stock pulls date of treasure, public placard, easily to distribute graph, sheet for instance piece the cost of paper menu, design cost especially, also be the defray with not small brushstroke.

Accordingly, ginseng gentleman suggests inside, be born of tide new course should make preparation of good two tactics: Dish type tries do, antechamber heat sells.

Regard domestic meal industry as the expert, combine plan of benefit China diet to began 2015, be aimed at annual meal popularity trend, creation gives novel dish form, 2019 more brand-new upgrade, try from type of product research and development, dish accomplish antechamber heat to sell, offerred all-around solution:

1) dish type tries do

15 tide new course gave meal practitioner inspiration, want to fulfil restaurant menu, try making tide food is necessary process.

On one hand, chef control new course tastes " the soul " need for many times solid do a test; On the other hand, because situation of the hutch after the antechamber of every dining-room is different, the hutch after product be born needs dining room more or less matchs dish, cooking, serving to wait move a line to adjust.

Accordingly, combine benefit China food to engineer the detailed cookbook that offerred dish form on mobile website not only, was to prepare the making video with every dish brief type more, vivid and direct let accept form of numerous understanding dish.

Suffer numerous still can apply for to get free juice sauce, the type that make food tries in dining-room; If still have doubt to dish type, still can log onto the official column that combines plan of benefit China diet hutch art school, with dish type advocate start a master worker 1 pair of 1 interlocution communication.

2) antechamber heat sells

In " two small tremble " hot today, conduct propaganda is indispensable job, after all wine is sweet also be afraid of alley child deep.

Had the tide new course that follows young deadbeat speak or sing alternately, how should dining-room draw deadbeat attention, let new course become restaurant course type to explode paragraph?

Combine benefit China to be offerred to meal boss high grade the solution that reach the designated position, what 2019 tide dish added dining-room antechamber stock newly is custom-built change a service:

As long as " type of dish of make choice of - upload information of simple dish type - picture of choice dish style " , simple 3 paces, the meal adviser that meal boss is combining benefit China food to engineer suffers numerous on custom-built publicize stock to unique antechamber, more 3 kinds of norms offer an alternative.

Serve to this form a complete set is popularized in the whole nation, combine plan of benefit China diet to also go up line the version on this line of custom-built service. Carry simple operation, what can obtain a type that choose course to publicize stock is high-definition big picture, print simply, can use at type of the dish inside inn to publicize.