Delimit key:
2, calculate according to business income, new oxygen was respectively to the wool interest rate 2018 2016 48.68% , 82.62% , 85.08% .
3, weather eye is checked, new oxygen Ceng She case of issue of many effigies authority. Li Xiaolu, Huang Bo and yellow Yi ever appealed to new oxygen to the court.
4, the place on new oxygen is pushed " Pu Tian is " beauty of cure of hospital art star ever showed medical treatment issue. Last year on June 15, beauty of art star cure hands in place to give to harbor give in city to apply for. If embark on a journey smoothly, beauty of art star cure will become Pu Tian to fasten business of the first face-lifting to appear on the market platform.
5, FrostandSullivan says, height of line of business of service of hairdressing of Chinese medical treatment is dispersive, competition is intense, about hairdressing of 100 thousand medical treatment served a provider 2018. In addition, service industry of medical treatment hairdressing basically is driven by private orgnaization.
If you ever had considered face-lifting model form, even if be only,perhaps had had attention to hairdressing domain, so you the APP with glaucous to this icon, pure and fresh style probably not unfamiliar -- limited company of science and technology of Beijing new oxygen (the following abbreviation " new oxygen " ) , have beauty of cure of APP of major of so-called hairdressing small plastic, face-lifting 100 divisions, true person is real become beautiful diarial company, handed over book of raise capital by floating shares on April 9, knock a bell to appear on the market to Nasidake initiate sprint.
New capital signs up for a reporter to understand, the advanced position of cure beautiful industry nowadays basically is supplier of medical apparatus and instruments, middle reaches is cure beautiful orgnaization, it is conduct propaganda and consumer downstream. Wait for the new oxygen of star investor as China of abb of back Tecent, classics, aim to join cure beautiful industry is medium, downstream, however, do to cure beauty orgnaization and user both ends collect fees, with what ever had medical treatment issue " is Pu Tian " how should the face-lifting hospital collaboration, new oxygen that is immersed in effigies tort dispute many cases resolve hidden trouble again?
To cure beauty orgnaization and user both ends collect fees,
Battalion closes exceed 600 million
The new oxygen that held water 2013, it is the company that a means that devotes oneself to to use science and technology helps user health become beautiful, subordinate " new oxygen APP " it is the business of cable of professional hairdressing plastics with the at present biggest whole world platform, business enclothes China, Korea, Japan, Singapore, Thailand 351 cities of 5 countries. Line of new 2017 oxygen hands in easy forehead to exceed 6 billion yuan, grow 300% compared to the same period.
Current, new oxygen business enclothes China to exceed 300 cities, attract beautiful orgnaization of medical service of nearly 4000 authentication to offer user alternative, basically include hospital, outpatient department and clinic. New oxygen is enclothed include tine division inside gross of consumptive medical establishment is close to 6000.
"Plastics of rational look upon " " girls had wanted to be communicated with the doctor directly, ask hairdressing plastics division the doctor for instance " " the girl shares her beautiful secret here " " new oxygen is not plastic intermediary also do not make money from consumer body " , on government-owned net, new oxygen introduces his professional work so.
So, what is the profit pattern of new oxygen?
Book of raise capital by floating shares shows, new 2016 oxygen realizes business income 49.09 million yuan, this has twenty-nine million two hundred and twenty-one thousand yuan to come from among them engage a service, nineteen million eight hundred and sixty-nine thousand yuan come from information serve; Arrived violent wind of business income of new 2017 oxygen rises reach 259 million yuan, among them 115 million yuan of income come from engage a service, and news service comes true to exceed instead with 143 million yuan. 2018, the business income of new oxygen rises to further 617 million yuan, among them 202 million yuan come from engage a service, news service battalion closes achieve 415 million yuan, it is 2 times former.
New oxygen alludes in book of raise capital by floating shares when information serves, express, this charge basically is passed serve provider collection to medical treatment hairdressing and obtain. The company also alludes when clew risk, medical treatment service offers an orgnaization likelihood breach of contract is compulsory, cannot pay the total cost that owes new oxygen.
Media coverage says, the drainage expenses of market of hairdressing of domestic medical treatment is general on the high side, practitioner of senior doctor beautiful course of study discloses, beautiful clinic of the cure below the line obtains customer cost on average to be 6000 yuan / person, and before orgnaization of medical treatment hairdressing has 40% higher even sale cost to give channel.
New oxygen expresses in book of raise capital by floating shares, because height of group of its platform user is active, supplier of beautiful to cure service, the efficiency winning a customer of new oxygen should compare the channel on other line taller.
And booking service respect, the platform that new oxygen weighs a company is had achieve content formerly in great quantities and distribute through the network, also community lets an user generate content. Book a service to basically be used at medical hairdressing cure, new oxygen lets seek Wu of kimono of product of the client discovery of cure beauty, choice on his platform.
Up to by 2018, new oxygen was based on more than 2 million case on platform to build large memory warehouse, the company says, the content that the user on platform generates and comment on hairdressing of can incentive medical treatment to serve a provider to offer diversification to treat a service with more transparent price. 2018, new oxygen promotes total value to amount to 2.1 billion yuan medical treatment aesthetic processing to trade in all.
Wool interest rate exceeds 8 to become,
Year cost can be become 299 yuan black card member
Pass afore-mentioned services, new 2016 oxygen still is in net loss caustic eighty-one million and thirty-six thousand yuan condition, arrived nevertheless 2017 company with respect to make up the deficits and get surpluses, implementation net profit seventeen million two hundred and two thousand yuan, realized net profit 2018 fifty-five million and eighty-three thousand yuan.
If will look from gross profit, came 2016 2018, the gross profit of new oxygen is twenty-three million eight hundred and ninety-eight thousand yuan respectively, 214 million yuan, 525 million yuan. According to business income computation, new oxygen was respectively to the wool interest rate 2018 2016 48.68% , 82.62% , 85.08% .
On April 9, the reporter logs onto new oxygen APP, obtained value bag of 6666 yuan ceremony of new National People's Congress, include full 9999 yuan can be used 1800 yuan of coupons, full 8999 yuan can be used 1600 yuan of coupons, full 6999 yuan can be used 1100 yuan of coupons, full 4999 yuan can use 800 yuan of coupons to wait.
And if the user is willing pay year of 299 yuan cost the black card member that becomes new oxygen, can obtain special railway line of customer service of certificate of price of discount of a large number of coupons, black card, free insurance, VIP to wait for a service again. APP data shows, black card member can save 18965 yuan on average / year, up to now already 2183150 people become black card member.
The reporter chose randomly on APP the name is " invisible and correctional, the brigade United States with 20 weeks of correctional, correctional ends imports abnormal tooth black science and technology of concealed comfortable beauty " product, this product adds outpatient department of hairdressing of one medical treatment to offer by Beijing one, hospital cost price is fifty-six thousand eight hundred yuan, new oxygen present price is twenty-six thousand eight hundred yuan, the product is not included unplug tooth cost is mixed maintain implement charge. Of this product make an appointment gold is 5360 yuan, pay 21440 yuan again to the hospital, at present already 218 people make an appointment. Customer service says, new oxygen marks a price the price after be privilege, but do not be clear that whether this is minimum price, need to be communicated to courtyard and doctor.
The star appeal effigies such as yellow Bo Huang Yi by tort,
Li Xiaolu obtains compensate 230 thousand
Hold water 6 years namely sprint appears on the market, new oxygen backside still has many risks.
The company hints in book of raise capital by floating shares, the challenge that the company faces at present and uncertainty, include the content that provides according to platform or service among them, tort, embezzle or other the potential liability that disobeys tripartite intellectual property or other accusation.
Actually, the risk that new oxygen alludes has been shown. Weather eye is checked, new oxygen Ceng She case of issue of many effigies authority.
In October 2015 - during December, new oxygen issues administer website to release in its " female star people follow Baby pure natural when, liu Yan says she was rectified! " " case Piao swings beautiful pupil to leave PS, thick Yan Mei of makeup Or element crosses Li Xiaolu! " " around of 100 star face-lifting is comparative, recreation encircles the secret that cannot say. . . . . . " " suddenly turn hostile of Li Xiaolu of face-lifting terminus lever history, hot Mom is decreased age edge tool relies on to rectify completely " .
2016, li Xiaolu respect uses accuser effigies picture to amount to more than 60 pieces with afore-mentioned 4 articles tort for appeal to the court, subsequently, new oxygen releases 22 tort text on platform of date of small letter public again. Li Xiaolu respect says, new oxygen uses Li Xiaolu's picture at plastic hairdressing kind in publicizing an article, make extremely easily mistake of the person that unwitting network is browsed ever had accepted relevant plastic hairdressing item for Li Xiaolu.
On December 20, 2016, new oxygen of the accused of court decision of first instance of court of people of division of Beijing abundant stage is in its publish excuse to state on date of small letter public, time is not gotten little at a month, pecuniary loss of Li Xiaolu of accuser of compensation of the accused new oxygen 200 thousand yuan, spirit damages solatium 30 thousand yuan, dimension authority cost 3280 yuan.
Similar case appears for many times, besides Li Xiaolu, huang Bo and yellow Yi ever appealed to new oxygen to the court.
On July 26, 2017 " limited company of science and technology of Beijing new oxygen and issue of authority of yellow Bo effigies book of 2 careful civil ruling " show, after first instance of court of people of division of Beijing rising sun adjudicates, new oxygen because with issue of authority of effigies of appellee yellow Bo one case refuses to obey the court decision mentions appeal, nolle prosequi again subsequently.
In addition, huang Yi also says when appeal, the do sth without authorization in the article that discovers new oxygen is published on its website uses yellow Yi photograph to serve as illustration, and much office business is set to publicize content in the page that is suspected of tort. Huang Yi serves as well-known actress, piece perform overmuch ministry film and teleplay, its effigies has the commercial value that comparative, in the meantime, new oxygen is Huang Yi's photograph in commercial conduct propaganda use, the netizen that can make browse this webpage thinks Huang Yi accepted similar item by accident, this and fact not agree with badly.
On the newspaper that Huang Yi asks to sentence your the accused to be issued publicly in the whole nation and its website successive a monthly magazine is ascended, the apologetic letter that issues classics court to examine accuses public apology with Xiang Yuan; Request 70 thousand yuan to sentence your the accused to recoup pecuniary loss, spirit damages solatium 10 thousand yuan, dimension authority is reasonable charge 2000 yuan.
Be pushed " Pu Tian is " the hospital ever showed medical treatment issue
Besides afore-mentioned risks, new oxygen still says in the clew in book of raise capital by floating shares, the consumer claim for compensation of the medical treatment information that provides on platform and service, superintend or professional investigation and lawsuit, also may draw on a risk.
Be in last year on September 26, " the city believes a newspaper " ever reported those who lady of a Shanghai passes new oxygen APP to recommend selected Qingdao plastics hospital " outpatient department of hairdressing of Jin Dao medical treatment " undertake " from body operation of adipose and facial fill " , expenditure makes an appointment with 17 thousand yuan, but operation failure cannot restore all the time.
New oxygen replies at that time this media says, beauty of golden island medical service passed new oxygen examine, have relevant aptitude. Nevertheless art design of golden island medical service makes personnel express however, reporting the hospital should be OK that month obtain medical establishment hold licence of course of study, and defend plan the branch expresses, did not receive relevant application of Jin Dao. Be discovered to do not have medical establishment by the beauty of golden island medical service of new oxygen attestation hold course of study allows intelligence, the lawyer expresses at that time, consumer can offer the view of corresponding compensation.
Besides afore-mentioned hospitals, beijing one adds outpatient department of hairdressing of one medical treatment also is the medical establishment that appears often on new oxygen APP. Last year on August 3, the netizen explodes on rich guest makings say, oneself have adipose stuff in this orgnaization, after costing 10 thousand yuan, discover however facial have " hole " shape, this consumer says " must let more people know, can otherwise more and more people will be cheated " .
In addition, new oxygen still has collaboration to also just involve medical treatment issue many cases. On April 9, the reporter logs onto the discovery when new oxygen APP, APP entry interface is being pushed send " art star exceeded in April taste day " activity, yestar distributinged to participate in this one activity at 23 hospitals of 19 cities below art star banner, offer a project to include seventeen thousand eight hundred yuan grand bosom, eleven thousand one hundred yuan bazoo to wait integratedly.
Last year on June 15, beauty of art star cure hands in place to give to harbor give in city to apply for. Book of raise capital by floating shares shows, company fact accuses factitious president Chen Guoxing, chen Guoxiong of assistant president, president, this is both one's previous experience from " Pu Tian fastens 4 everybody a group of things with common features " one of Chen is familial, if embark on a journey smoothly, beauty of art star cure will become Pu Tian to fasten business of the first face-lifting to appear on the market platform.
In May 2016, the cognizance of desk of medical treatment issue of beautiful hospital of doctor of Hangzhou art star and patient Huang Mou is terminative. First instance judgment shows, accuser Huang Mou was in beautiful hospital of doctor of Hangzhou art star to undertake in December 2013 " XX is suspensory art " operation. Huang Mou thinks, this hospital falls in the condition that knows the operation fails, without take remedial action, continue to undertake deceit to her, the medical treatment technology that lets her believe to depend on a hospital can undertake to unsuccessful operation repair is treated, incur loss through delay of as a result first-rate treats an opportunity, cause to its body cannot remedial is serious and sequential. Huang Mou requests a hospital to compensate for a loss to add up to more than yuan 2.04 million.
The court decides, beautiful hospital of doctor of star of the accused art is put in medical treatment fault, reason agree carries corresponding civil responsibility. Final, beautiful hospital of doctor of Hangzhou art star is sentenced more than yuan 40 thousand to compensate for Huang Mou.
Nevertheless, venus of new oxygen author ever expressed publicly, the commercial pattern of new oxygen is double track is made, "A hospital spends money to pay cost to be able to put in advertisement, can buy light exposure, but consumer does not go you that hospital, the key depends on the netizen on platform evaluating. If be hospital price very expensive, service is very poor, you can have the difference of a large number of netizens to judge above discovery, dare this hospital make conduct propaganda on my platform? Not dare. Because conduct propaganda has more person more more,know this hospital is very poor. Light exposure may be bought, but final decision has a patient to go, it is the public praise on platform " .
Obtain the investment such as China of abb of Tecent fund, classics
The commercial pattern of new oxygen is approbated by many investment orgnaization. Up to 2018, new oxygen gains accumulative total financing of 160 million dollar, become home to enter the cure beautiful platform of E annulus exclusively, if sprint Na Sida overcomes a success, new oxygen can become beauty of the first Internet medical service of domestic to appear on the market company.
Review these year, partner of star of new oxygen backside thering is no lack of. In January 2014, the A that new oxygen acquires dollar of millions of classics abb China annulus financing; On Feburary 5, 2015, new oxygen obtained earnest letter endowment competence is cast, classics abb China follows the 20 million dollar that send B annulus financing; In March 2016, new oxygen obtained fund of Tecent industry win-win the C of 50 million dollar annulus financing; On December 23, 2017, new oxygen announces to acquire ApaxPartners, vessel sunshine 400 million yuan of RMBs invest capital of capital, letter of classics abb China, earnest.
Appear on the market as new oxygen, afore-mentioned investment orgnaization accrual quite abundant.
As identical as company of science and technology of most US stock, new oxygen also adopts AB double stranded and collateral system. Introduction of the personage inside course of study says, a with B denomination of voting authority, stock differs somewhat, generally speaking, a can make over on market, the public but hold, b voting authority is A multiple, company tall valve passes hold B will ensure oneself the voting authority to the company.
And book of new oxygen raise capital by floating shares shows, outside counterpoising except voting authority and changeover, stock and B kind common stock enjoys same right. Every A kind common stock has authority to obtain one bank note, every B kind common stock has authority to obtain 30 bank notes, can change at any time by its holder for an A kind common stock.
Before issue, hold of Venus of new oxygen author 12 million A, this is current all A of new oxygen, and be in this second after issueing, all A of Venus place hold changeover is B, have more and voting right thereby. Meanwhile, 28.59 million B of company of hold of trustee Shao Hui of new oxygen, these share after issueing will turn entirely for A.
In orgnaization respect, ATCGHoldingsLimited hold new oxygen the share of 28.8% ; New oxygen of hold of classics abb China the share of 21.7% ; New oxygen of hold of earnest letter capital the share of 17.5% ; YouthfulAcquisitionLP hold new oxygen the share of 10.8% ; New oxygen of hold of Asia of orchid strong and pervasive fragrance the share of 9.3% .
In afore-mentioned partner of new oxygen, since classics abb China held water 2008 oneself, investment crossed a drop to give real estate of home of road of travel, road, catenary, hunger, melon seeds is car of Xiaohuang of two handcart, Ofo, simian the much home company such as industry of movie of accept of sound of image of problem library, windstorm, rich, 36 krypton. Earnest believes capital to was founded 2006 by Li Shujun of former royal CFO, be dedicated manage platform at investing fund of the investment outside the condition of Chinese market.
Be worth what carry is, log onto new oxygen APP nowadays, entry page shows this APP is " double hatch of 100 plans emphasis " .
According to media coverage, tecent opens platform at was being rolled out on global partner congress 2014 " double 100 plans " , tecent is about to support the leader of each industry through investment, compose builds the ecosystem of beneficial of whole and accrete each other. From this, tecent plans 3 years by 2014 inside accumulative total invests the resource flow of 10 billion, use at giving aid to market prise of enterprise of 100 high grade newly established passes 100 million.
In beautiful industry of connection medical service downstream industry catenary,
The competitor is numerous
According to Frost ＆ Sullivan says, the gross income of service industry of medical treatment hairdressing achieved a RMB 2018 121.7 billion yuan, with photograph comparing is compound 2014 year increase rate is 23.6 ％ . As such growth rate, china already became the medical treatment hairdressing with the rapiddest development on the world to serve one of markets.
In report of much portion trade and white paper, catenary of industry of cure beautiful industry is by cent upper reaches, middle reaches, downstream 3 parts, upper reaches basically is the manufacturing business such as medical apparatus and instruments, medicines and chemical reagents and supplier, include to appear on the market biology of Hao of industry of drug of medicine of company answer star, Hua Dong medicine, double aigret, coronal, Xin Huajin.
Specific in light of, hua Dong medicine has YVOIRE of Korea LG product (Yi Wan) the sole agency that acid of Bo make water is in China; The transparent simple acerbity product of Meng Borun of the subsidiary below standard of industry of double aigret drug " Shu Yan " obtain product of medical apparatus and instruments to register certificate; The breast of research and development of coronal Hao biology fills piece it is home first can be used at mammary plastic surgery permissibly fill a product, apply to plastic surgery operation.
The middle reaches of cure beautiful industry basically is the cure beauty such as enterprise of large hospital, civilian battalion orgnaization. FrostandSullivan says, height of line of business of service of hairdressing of Chinese medical treatment is dispersive, competition is intense, about hairdressing of 100 thousand medical treatment served a provider 2018. In addition, service industry of medical treatment hairdressing basically is driven by private orgnaization.
In July 2015, bright appearance share buys Korea equity of DMG30% of group of service of hairdressing of famous medical treatment, DMG is Korea a group that is engaged in plastic hairdressing service technically. January 2016, su Ning is round-the-world hospital of plastics of hairdressing of ID of group of as healthy as Korea ID industry, Korea is signed jointly " framework agreement " establish joint-stock company, group of Korea ID healthy industry is the group of healthy medical treatment with the biggest Korea, hospital of plastics of hairdressing of ID medical treatment is Korea home has management area hospital of the largest hairdressing of high-end medical treatment. On June 15, 2018, beauty of art star cure hands in place to give to harbor give in city to apply for. Afore-mentioned orgnaizations belong to the middle reaches of industrial catenary in cure beautiful industry.
And the industrial catenary of beautiful to cure industry is downstream, many report wording is differ, the report says downstream namely the consumer of terminal market, also have saying is the propagandist platform such as magazine, advertisement, network downstream.
No matter be which kinds of view, the fixed position of new oxygen is not had outside be middle reaches of cure beautiful industry and downstream connective hub, share upriver information at the same time, and new oxygen itself belongs to downstream end. Up to in September 2018, venus weighs new oxygen " 100 divisions of cure beauty " the function called together 50 doctors, arranged 393 face-lifting project, the information such as material of a variety of 100 plastic bad news, false body, equipment.
Hong Deshang ever represented partner of Asia of orchid strong and pervasive fragrance publicly: Upgrade as consumption and the development of colour value economy, in recent years cure beautiful industry grows quickly. A large number of beautiful diaries that new oxygen precipitates help consumer have significant consumption decision-making, promoted this trade more transparent commercialize a service. New oxygen provides excellent service and content, have very strong camp.
Vessel sunshine investment partner Ying Wei expresses: In the observation of beautiful to downstream cure APP and research, more congener contest tastes new oxygen have an advantage, new oxygen can solve the industry pain spot with valuable more, in the link that also can permeate more cure beautiful health.
Disclose according to Venus, new oxygen future will begin make " the platform of the link on hypostatic consumption medical establishment and line below entire line " .
The company with close of new oxygen fixed position theres is no lack of on the market at present, include but not be confined to is more beautiful, Yue beauty, beautiful, beautiful black is pulled, mew of a beautiful beautiful Ga, beauty, pocket, fair look implement. Among them, more beautiful had obtained D annulus financing, yue beauty has rear Chinese can invest, beautiful have rear achieve greatly cast, a beautiful backside is real fund.
Last year on July 30, more beautiful finish 50 million dollar D1 annulus financing, investment just is beautiful picture company and path to close mother fund, beautiful picture company is had include beautiful picture show the product such as mobile phone of camera of beautiful, United States colour, beautiful graph. More beautiful announce financing basically will be used at augment of AI technology research and development, group, district and category to extend etc.
Increase as competitive pressure, new oxygen also begins to think method raises user viscosity. New oxygen expresses in book of raise capital by floating shares, the company can continue dedicated spend at strengthening the reliability of platform information and service, diaphaneity and major, technology of active and active innovation of etc of deploy artificial intelligence, enhance brand acknowledge to spend continuously reach widen the user gets channel, extend touch to domain of other spending medical treatment amount to new user group.
New capital signs up for reporter grove to edit Xu to exceed Wang Yu to proofread Li Lijun
