This is classical IP movie and TV spends best time, many classical IP is facing new generation user with brand-new appearance group; This also is classical IP movie and TV spends worst time, it is under the idea of first impressions are strongest, of classical IP adapt much also by examine slashingly...
Civil | Zhao have a smattering of a subject
Classical IP is adapted so fire!
Can saying 2019 is classical IP adapts the first year of an era or the reign of an emperor, of of all kinds and classical IP adapt work to go up ceaselessly line, the play of movie and TV that series of the knight-errant play that the work such as Jin Yong, Gu Long adapts, apotheosis adapts is waited a moment will appear in succession, so below the reality that rearranges the market to mature gradually in current and classical IP, how to adapt in numerous and classical IP in break out of an encirclement?
" new white " go up line, the collateral heat that watch opera and Gao Zheng are discussed
Suffer the new edition that fix eyes upon fully " legend of new white a polite form of address for a young woman " on line already a week, achievement is behaved not common, surprise in love art a list of names posted up of wind and cloud, bone data, art favour data, small gain edition of major of a list of names posted up of real time a list of names posted up, Baidu wind and cloud, cat eye each are big bully a list of names posted up counts day in pop chart, be far ahead of entire network heat; Love is strange art heat peak value is as high as 7796, in the meantime, the small gain topic of this drama reads a quantity to also be broken through 1.1 billion, these data also confirm is worn " new white " the heat watching opera that after broadcasting, causes. But closing inspect and topic in pairs waves red while, about " new white " heat is discussed also subsequently and come, already not stint praises, also have criticism and dissatisfaction of course.
Partial opinion is quite actually critical, the gentleman that read amusement sees media thinks classical adapt difficulty very big, new edition white Su Zhenhe makes what celestial being sets alter may repel by the user; Phonic also sound thinks the line has a few affection that add newly to violate and feel, and excessive to filter lens criticism -- but to main gut and character adapt, also the comment thinks to if affective kernel maintains,live only, "Enough independence, enough breakthrough, even if come in and go out somewhat with original classic version,also not be a problem " . But also partial extreme public opinion appears, appear inside short on fabaceous valve even time large quantities of the unusual appearance that one star makes component, have charge to actor and relevant gut.
When network public opinion and network heat form public praise polarization, change an angle to look, also explaining this drama has broken through original user group, got wide attention of everybody. The gentleman that read amusement thinks, classical IP is adapted and theatrical work of all movie and TV are same, it is to need those who carry the market to examine the public praise with the user, adjust ceaselessly thereby next creation, form from this active to good benign loop.
Of course, tall controversy and high fever are spent, show already " white snake " the powerful appeal force of IP, objective also report " legend of new white a polite form of address for a young woman " those who serve as a classical IP adapt make, load natively, do not circle the public opinion environment of instantly. However, classical often read Chang Xin, adapt to the movie and TV of classic work, also have the space that increase forever.
Suffer controversy " new white " , should give a youth different new classical
Of a lot of classical IP adapt, can be immersed in target user group the worry that who is after all. Current drama market market, those who face is with 90 hind and 00 hind the young generation user that give priority to, their majority is not very familiar to classical IP, but be opposite again actor, gut, make having high demand, if where,face captious look so while, concentrate more energy at current brunt user, can saying is " new white " the mainest mission.
Actually from project approving at the beginning of, " new white " the target of this drama also is not surmount classical, however more want greeting classical, give younger user, 90 hind and even 00 hind deduce brand-new " classical IP " . After all, the classical IP that brings a ring of light to such one each, if where,current user environment falls, will new edition is accomplished best, reflect brand-new distinguishing feature already, can is inheritance classical the outstanding gene of IP?
To this the gentleman that read amusement thinks, " new white " create a group with " 3 new one inheritance " the glamour that the method, user that allows young generation with the greatest good faith experiences classical IP:
The story has " new " meaning, take the place of to feel stronger: New edition " new white " , also no longer constrained will write a story at traditional person bewitching dispute, however more lay particular stress on is mixed at affection of human nature unscramble, its lieutenant general " pay a debt of gratitude " instead " for love " , more the marriage that agrees with contemporary youth is loved view, and rather than pays a debt of gratitude " make with body photograph " ...
Character more " new " bright, the pain spot of the user in stamp: The Yanzhi that sucks eyeball and new character nature can attract young user most, so " new white " in Xu Xian no longer have little physical strength, bai Suzhen knows well greatly no longer terrestrial accident, law sea also no longer blindly " fall bewitching " , the character's change also gives young user group surprise of quite a few. What be worth to be carried particularly is, a lot of drama focus the negative character with ambiguous appearance, be in " new white " in stereoer also, give centipede essence the share for instance " 100 worlds seek a mother " the clue lets include to read amusement gentleman inside tear of a lot of users looks...
Make more with " heart " , let an user blend in setting: Wait for a lot of respect from find a view, modelling, specially good effect, can see the craftsmanship that creates a group, the oldest rate is reductive view of government of the Song Dynasty, the traditional glamour that shows Oriental aesthetic...
Appropriate of inheritance innovation two-phase, 3 view are unanimous more suck eyeball. In bold innovation at the same time, new edition " new white " the inheritance to classical IP also is do one's best, include the bridge to encounter, the classical bridge such as Shui Manjin hill paragraph deduce afresh; The reservation of the mark part such as centipede essence, toad essence is waited a moment, and of the mental kernel to traditional culture the true reveal, mix the viewpoint of value of contemporary youth more hasten is the same as.
The new edition that pats a youth to look " new white " , innovation is all-around, but the risk that innovation brings as much not small, this green move is so very " new white " leaving after sowing, get not little comment, probably the cost that this also is innovation -- after all, to the user of a lot of old edition, letting them accept brand-new white a polite form of address for a young woman, Xu Xian and law sea need a course.
As grow the young user at Internet times, its biggest characteristic is a stratification, the biggest advantage is to include the gender is strong, in a few criticism " new white " in the comment area in the article, the young netizen that can see new generation innovates to be full of the sincerity of spirit that creates a group is passed on somewhat, the netizens of smell of tiger of media of science and technology conveyed them to " new white " adapted appreciation:
"Saw different change, content is changing everybody, law sea no longer so merciless, person bewitching no longer so contrary, repair celestial being even also no longer so impossible, a few petty trick of white snake and Xu Xian also more accord with modern " self-righteous " ... " -- say so to netizen of character fictile change.
"The " chiliad of old edition pays a debt of gratitude
