Till today, speak of unmanned and convenience store without the person again eventually.
This is meant, it is moment derive this 4 billion lesson that burns Qian Dazhan.
Burn light 4 billion hind, be in entirely naked swim
In July 2017, clean out treasure start business of first unmanned and convenience store, lifted unmanned and retail mad tide from now on. Include capital east, Su Ning inside, poineering group of incomputable hypostatic shopkeeper and Internet in succession be involved in this a place with a draught.
If player and capital cross the crucian carp of the river, swarm into this circuit in succession. Make go up inn of future of the box of fruit having Bin of the name, F5, Take GO waits 138 unmanned and retail firms a moment.
Show according to data, up to by 2017, the whole nation is unmanned and retail be born of goods shelves accumulative total 25 thousand, be born of accumulative total of unmanned and convenience inn 200, unmanned and retail annual of this new a place with a draught attracts amount to exceed investment of 4 billion RMB in all, limelight be better than shares bicycle.
However blast tuyere comes quickly, go more quickly. Without the person anticipation arrives, in those days after autumn wind passes, see one ground chicken feather only.
Unmanned and convenience inn is in the Bin fruit box of first Shanghai be born early to was shut because of be unable to bear high temperature in September 2017. Enter after 2018, it exposes to the sun in succession again piece cut down the member of persons employed, tall canal leaves its post and outstanding achievement does not amount to the negative news such as mark.
And another be in early found the adjacent home that initial stage is regarded as a dark horse of unmanned and convenience industry is convenience, the store of 160 more than door of Beijing was closed on July 31, 2018. The company announces, as a result of wane 5 million, continuously deficit, lack hematopoiesis capacity, go bankrupt basically already.
The unmanned goods shelves that once was valued by capital, numerous brand is to resemble more topple like the domino. At the beginning of 2018, "GOGO is small super- " announce to suspend operation, this is the enterprise that countrywide unmanned goods shelves closes down the first times.
After this, orangutan advantage is cut into parts go the BD personnel of 60% ; In May, 7 are taken an examination of pull quit goods shelves professional work; With the month, pass Guo Xiaomei financing to go aground, salary hair does not go out; In June, pass haing rice to close down; In October, small show science and technology to apply for to go bankrupt liquidation...
So far, the unmanned and retail mode of dynamic announces basically to go bankrupt.
So, who is the murderer that kills unmanned inn after all?
Blind and the market contention of out of control
After unmanned and retail a place with a draught is opened, incomputable enterprise is fooled and go up, a variety of terminal configuration such as unmanned and convenience inn, unmanned goods shelves spread out intense and the competition that does not have foreword.
To grab beach market, unmanned inn in a large-scale horse race encircles the ground, and circle ground needs capital to prop up again, burn money and change show the bounds between to become infinite ambiguous.
From the community of 5000 people, to 2000 people, reach the little place of 500 people finally, the community number level that unmanned inn garrisons falls again. Unmanned goods shelves is to develop to want company someone only more, without giving thought to thirty-seven thousand one hundred and ninety-one go in shop crate.
Into bureau person people hit second line town from city of a gleam of, hit 34 lines town again, poor country did not go. In blind dilate, they made the mistake with sharing bicycle.
The history always is striking resemblance, when capital cold winter comes, unmanned and retail enter quickly subsequently icebound in.
"Unmanned " cost is higher instead
So far, the essence of all unmanned inn on market is choose and employ persons is versed in intelligence replaces the member that receive silver merely, filling goods, clean, arrange the job to still need a person to be versed in, cannot accomplish truly " unmanned " degree.
This means the cost of the member that the at best with unmanned economic inn receives silver namely, and the part that just of this one cost is the lowest in retail trade.
In city of line of just a little, the salary of the member that receive silver namely 3000-4000 piece differ. And unmanned inn is installed and maintain intelligent equipment, for example many photograph identify device collection camera lens, automatically to wait, and benefit builds a whole camp with artificial intelligence and big data carry system, this is more burn money advocate.
And, lose the frosty store of artificial temperature, consumer is in after tasting have a taste of what is just in season answer buy rate is very low, this created the odd group of effect of low level ground.
We are with some nobody inn exemple, month all turnover takes median 20 thousand, gross profit 25% it is 5000, subtract battalion carries charge basically does not have any gain spaces.
Shake immobile Chinese consumes a habit
Unmanned and convenience inn is in after brief and new move passes, everything is attributed to insipid, greatly for, because unmanned inn is inn of a kind of concept only,be, did not bring better shopping experience, the consumption that cannot change a client more is used to.
The Chinese cleans out treasure to found from 2003 begin, consumptive habit turns to a net to buy gradually, 2018, annual net buys dimensions to be close to 10 trillion.
As easy as crushing dry weeds and smashing rotten wood is bought in the net under, the hypostatic store that can supply shopping experience becomes rare person make inquires, it is the arisen unmanned and convenience inn inside short time what is more,the rather that more. To finally, unmanned inn reduces a science and technology to experiment Tian Ye is no wonder.
Do not play capital game with wealthy person forever
Had said above us, a year in have wind gap of be involved in of 138 unmanned and retail firms. The like a swarm of bees of newly established enterprise with medium or small great majority swarms into the market, jump down pit-a-pat pit-a-pat, discover to one water just tries to collect a hand with Tecent in A finally, and oneself already mud is sufficient deep-set, jump out feebly.
It is with first unmanned supermarket in A exemple, it is one is in merely clean out treasure what existed 4 days on demiurgic section is fast show inn, time arrives, online fall to disappear thoroughly. Again with Tecent unmanned inn is exemple, its or is a company in-house shop in garden area, or also is to show inn quickly.
These two tycoons go up in the exploration of unmanned inn special all the time and conservative, and the person eat melon to do poineering work of broad and unidentified truth is foolish however foolish shuttle of ground full storehouse is breathed out.
Unmanned inn is destined is the about technology and capital long-term gain play chess between a tycoon, of those idiotic medium or small the person that do poineering work avoids without the victim in can avoiding for commerce mode probes a process.
- END-
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