Buy powdered milk of recipe of baby of special medicine utility (next weighing that the baby matchs pink especially) when should pie-eyed, the likelihood that you buy is beverage of a solid only! South the reporter investigates discovery, the baby matchs pink to hit edge ball chaos especially the elephant is serious, among them, match especially in the infant only smaller amino acerbity milk powder is occupied to more than 10 make edge ball product in pink, these milk powder are pink of amino acerbity recipe is recommended with paediatrics doctor however obviously, cartoon of suffixation of a nonsyllabic r to nouns and sometimes verbs of baby of the design that pack is changed wait for an element to pack a baby to match pink especially, and price does not poor. The expert says, the baby matchs pink to need scientific research and clinical trial support especially, the infant is taken " hit edge ball " the product gives an issue extremely easily.
Market chaos is resembled
Pack through alluding a gender, guide a gender to publicize " hit edge ball "
South the reporter discovers after cleaning out treasure to go up to undertake retrieval with relevant keyword, the existence on current market is more the product that makes edge ball in nominally and food of recipe of baby of special medicine utility, investigate discovery this, doubt of product of pink of many 40 recipe is like have " hit edge ball " phenomenon. Among them, mix without pink of lactose recipe pink, amino acerbity recipe the category such as pink of deepness hydrolyze recipe appears the amount is maximum. The benefit from crowd of the effect that these products publicize and suggestion is mixed provision of recipe of baby of special medicine utility is similar.
These doubt are like " hit edge ball " although the product did not state the crowd that its product is aimed at is an infant directly, but the method that adopts a suggestion however conveyed this meaning. More product appears on the design that pack relatively Tong Zhen, exemple if name of a brand is " love grass greatly " without lactose recipe pink, its wrapped mount to draw a bunny of cartoon Xionghe cartoon. More apparent be like " Bei Le can " pink of recipe of amino acerbity nutrition, imprint in bag mount directly have figure of baby of a cartoon. In addition, a lot of products still are in product nominally make an issue of, such as " baby abdomen treasure " , " ammonia health " , " beautiful assist loves baby " the directivity with wait to be had certain. Return some products to wait with paediatrics doctor on language of shop conduct propaganda undertake a suggestion, among them the name is triumphant dawn pink of amino acerbity recipe, shop is being written " paediatrics doctor is recommended " model of written characters. In addition, bei Le pink of recipe of can amino acerbity nutrition is more obscure, say " Cui Yutao (one famous and paediatrics doctor) recommend tie-in beneficial to give birth to bacterium " . And south the reporter observes discovery, had matched pink to all can mention expressly in body especially through registered baby " food of recipe of baby of special medicine utility " .
South the reporter investigates discovery, besides " build " outside infantile recipe pink, these claiming is the product majority that distributes food especially what carry out actually is solid beverage standard, among them, "Kind the sun times An Min " " ah favour " " beautiful assist loves baby " mount waiting for a bag is tagging executive standard " GB/T29602 " , and this standard is the national level that is aimed at solid beverage.
The country ever was promulgated in March 2016 " food of recipe of special medicine utility registers administrative measure " , south the reporter inquires in total bureau of national market supervisory government, at present the whole nation shares 24 products to be registered through the recipe. It is with milk powder of amino acerbity recipe among them exemple, through registered baby at present amino yoghurt pink has only, and the discovery in our investigation has nearly 10 doubt to seem dozen of move baby the product of banner of amino yoghurt pink.
Company response
Most enterprise does not admit him product is to match pink especially
Among them, bei Le can relevant personnel expresses, what its product uses is level of state of industry standard and rather than, "We did not walk along special recipe to register that (course) , we are the application of standard go off with that want the company to produce this powdered milk directly, we gave an industry standard after agreeing. Express to supervise administrative total bureau to cannot be checked in national market when the reporter when registering information, this personnel responds to: "You do not look for a recipe to register, the recipe is registered check infantile milk powder, you check our manufacturing licence or product name directly. You check our manufacturing licence or product name directly..
Dietetics of communal and wholesome institute is Zhongshan university professor Jiang Zhuoqin is being accepted south when the reporter is interviewed, it is with milk powder of deepness hydrolyze recipe exemple, he says, if pinchbeck or hit edge ball product to eat to allergic darling, short of effect still can cause hypersensitive condition even, remind, truly allergic darling must let paediatrics doctor diagnose, diagnose hind buys a brand to match pink to just go especially in normal channel again.
National provision medicines and chemical reagents monitors the in matching food to register detailed rules especially regulation that administers total bureau to was announced in June 2017, the company product that applies for to distribute food especially registers application to ask to include food of recipe of special medicine utility to register requisition; Report of product research and development and product recipe design reach its basis; Produce craft material; Test specimen examines report; Research and development, production and examine the file of 9 prooves sex such as ability proof material.
Market prospect
Size of product profit high market is large
Why is enterprise frequency hit match powdery edge ball especially? Song Liang points out, basically be usury embellish drive. He tells south reporter, match powdery gross profit to amount to 50%-60% especially, than tower above of milk powder of common infant recipe 20% . And afore-mentioned doubt that investigate discovery are like dozen of product that distributes powdery edge ball especially to be more on price prep above is common milk powder, for example " actor desensitization " be 338 yuan / 400g, "Ammonia health " 251 yuan / 400g, "Bei Le can " 308 yuan / 400g, match powdery price likeness especially with the baby of official attestation.
Control center of health care of central women and children to initiate according to Chinese disease precaution " epidemiology investigates allergy of Chinese city infant " statistical data, 2 years old of the following parents sign up for Ceng Fasheng oneself or the infant scale of symptom of occurrent irritability disease is as high as 40.9% , rate of total sicken of disease of irritability of 2 years old of the following infants is 12.3% . According to statistic of association of Chinese nutrition health food, the consumptive amount that the whole world matchs food every year especially is 56 billion - 64 billion yuan, market dimensions with annual the speed of 6% increases by degrees. Data forecasts Nielsen, china matchs food market sale to will grow continuously especially, among them market of milk protein allergy year compound increase rate is amounted to 20% , at present market size is 1.2 billion yuan about, to 2021 hopeful achieves 2.2 billion yuan.
Song Liang points out, powdery recipe deserves to be centered in the nest especially before this, amount to can, the enterprise crossing a state such as beautiful assist official, as emperor of card of home made product yuan, because shellfish is beautiful wait to match pink to pass especially register and obtain manufacturing license, card of home made product also is joined match powdery market to compete especially. In matching pink especially through 24 when register at present, having 5 is card of home made product.
It is reported, current, chinese baby matchs powdery market to still be in primary development phase especially, agree inside course of study think, its are making the market of another important fractionize that rapid spread allows the company.
Substantival explanation
Food of recipe of baby of special medicine utility
Total bureau of supervisory government of national provision medicines and chemical reagents was unscrambled in August 2017 say, apply to 0 lunar age to come in December age food of recipe of baby of special medicine utility, include not to have lactose recipe food food of recipe of hydrolyze of deepness of protein of food of food of recipe of low perhaps lactose, recipe of hydrolyze of lacteal protein part, milk is food of amino perhaps acerbity recipe, slink low perhaps be born food of recipe of obstacle of metabolization of food of weight baby recipe, amino acid and replenishers of mother milk nutrition.
Interview and write: South reporter Huang Fangfang
Trainee Ma Wenqi
