Chen Chen of dispatch of happy house finance and economics on April 12, industry of Chinese commerce real estate grows forum 2019 (the 16th) annual meeting is held in Suzhou. Seminar initiates the real estate of commerce of chamber of commerce of complete couplet estate that this annual meeting is in charge of by countrywide business association, with " new condition thinks of reform kinetic energy newly " for the theme, topic of focusing industry heat, luxuriant growth get together industry celebrity, a variety of forms discuss the current situation of commercial real estate and future. Meeting by a definite date two days, happy house finance and economics regards whole journey of media of presiding collaboration finance and economics as the report.
Group of 10 thousand families is senior vice-president, imprint power business uses buy course of study course of study of Ding Li of limited company president publishs a theme to be " construction of shopping centers business ability and asset value promotion " speech. Fourth power industry expresses, today is the times that an asset unilateral rises no longer, we the high-speed of economy in developing to also maintain every year of unlike imagination develops today, we entered this moment to survive the period of the quantity, how do we do to surviving the period of the quantity? I feel this is we are placed in us to become shopping center today, continuously asset is managed, inscribe if all operator are the mainest in the hand.
How does business ability promote? Fourth power industry expresses, all business that do before us are the business of To B, we must use To C today, we should understand the requirement of consumer.
The first we should understand me the consumer of this store, it is some of what kind of person. We adopted very much technology measure help, use the method of AI for instance, last year on October 24, imprinting power center has generation at long last, used photograph the kind that resemble, can prepare broadcast the person of incoming store, come to the member that the store is me, pass method line, we can know you are the what kind of person here probably, we can publish this data piece, this is the demand of the consumer that we think how to understand inn. Understood it of course, if do not have good product, this is not our target, we have good product, good service to serve for our consumer even, ability says to had run our shopping center.
How be consumer to be able to offer good product, everybody knows, each good store has its feature, say to make type of setting, an organic whole for example, costly it is a kind of mechanism, small beauty also is a kind of mechanism, connect the harbour city of our Hong Kong, a shopping store that becames famous 20 years none, to 2018 the sale can exceed 37 billion, it is very delicate. After reforming and opening of its as it happens, compatriots standard of living is improved, to the setting of Hong Kong, harbour city is so all it is luxury, without big change, so called without us experience, setting, recreation.
We do the concept of shopping centers to be built for the home namely, we hope our shopping centers can offer people, resemble a general warmth, can exist the memory with average home, can have comfortable sense, we become shopping center is to make the home, we are the HOUSE hubs of a city, we arrive namely to the family's feeling here will compare comfortable. I sit to communicate here with the family, be the sitting room in the home extend, a bit this is me, serve for the home, good service.
How to offer serve better, before the tenement that is used to the operator that is shopping centers to follow us talks about hire namely, do well hire goes up a bit, do badly to overtake make a drafe go out, it is mutual actually the incompatible system between. We began last year, point out clearly come, we perhaps follow our tenement is win-win with our businessman, we are accrete, a lot of when we become shopping center before, say to introduce a person. We should change an intention today, oneself must be had to be able to take energy in shopping centers, tenement has what kind of product, what kind of demand, our product should satisfy his requirement, the tenement that we think us is offerred so a service of appearance.
At the same time we also provide a service to consumer, all business that do before us are the business of To B, we put forward us to must use To C today, we should understand the requirement of consumer, we have customer service, to me the comer in inn need not do any procedure, because of my somebody facial identifying, screen, want you to pass the consumptive personnel that you are us only, we provide a service for you, this is us the service with want to understand consumer to offer to him through this better, this is we want to be inside interior of 10 thousand divisions, besides Yinliben beyond the member of the body, we still have a lot of to live group, it is the person of our village, we still have a lot of travel, shed business get through e.g. ski, content, make in us inside this system layer of all members, consumption, we can provide his first-rate service. This is the issue that we consider to make the management ability field that how ourselves promotes us from this respect, how to know our customer better, how to provide good product, good service to consumer better, this is our reflection and practice.
Of course we should accomplish content different, we should do a lot of specific works, a lot of friends know we have fund of specific commercial real estate, if can cooperate, we special reception, we provide ground already, also bankroll, you are in my purpose that is to say the setting that becomes here, content, extraordinary. It is us truly dissimilation wanting difference, we began saying poor dissimilation 2010, come true truly to now. The incorporate of poor dissimilation is content expression, ourselves establishs a fund to do this content, this is our idea.
Of course, from this for radical point of view, because you had done the content that manage really, if,I think the income of your hire, can arouse the interest with the mainest investor. Today our financing, meet in a steady stream is constant. Want the operator of all shopping centers that we are present only, put our a load on one's mind in how specific the shopping center that runs us, how had served our customer, the businessman that lets us feels to be here can comfortable, the assets of that ourselves is certain quite can true.
