Editor's note: They, it is the person steer a boat of the enterprise, guide the travel before enterprise encourage; They, it is the drive person that real-estate industry grows, rise early and retire late-hard at work night and day lives to build happiness only. Happy house finance and economics is rolled out " insight " high-end interview series, listen to them to tell about the path of them life and business management together. This period [insight] conversational honored guest is CEO of president of estate of China of at the height of power and splendour Mr Deng Zhiren.
Write civil | Lin Zhenxing Zhang Jiaxin
Of Deng Zhiren " god " , in industry be obvious to all. Consider a success, he makes a person in the contribute of estate sale domain commend, his romaunt is regarded as by posterity the obligatory course of travel; Consider failure, he makes a person regretful in on business field a few degrees of to turn over, also ever so abjection that step forward dimension difficult.
Hit in landed all corners of the country go all out 35 carry, he is peremptory a mark that makes Chinese landed group, fall to describe him to had been not been greatly with big. Now, regard estate of China of at the height of power and splendour as the president's Deng Zhiren, sit in not luxuriant and meticulous inside the office that decorate, that firm and persistent ground in the eyes is self-confident, leave the impression that cannot efface too easily to the person.
This self-confidence results from his old experience, and the theory of a figuration, " wisdom is for the motto that uses him person not be puzzled, benevolence person without care, brave person not dread " . As " old traditional Chinese medical science " , his have not stops to give the one magical prescription that way way cures landed bound.
Cut into a mountain masters of great learning and integrity
The outside likes to use " make public and individual character " evaluate Deng Zhiren. With his word appearance, there are 4 kinds of people on this world: Appearance is conceited, inner conceit; Appearance is conceited, inner modesty; Appearance is modest, inner conceit; Appearance is modest, inner modesty, and he himself belongs to outside conceit, the person of inner modesty.
1950, deng Zhiren is born in family of Hong Kong officeholder, accept flower type education as a child, to the administrative concept of flower type and praise highly of business standing terribly. After the middle school graduates, he enters team of Hong Kong royal police.
A good steady job is then in everybody eye, but he is not contented hereat, the part that is happy to take a risk in disposition chased fadein to be shown. Deng Zhi Renyi resigns like that the job, the choice is in business career, had done business of imports and exports, dress, also had been engaged in financial futures, but make him most allegedly ponder and the nothing is more... than from ridicule demand repayment for others, fall from this " demand repayment gentleman " " danger way spirit " wait for name.
80 time are inchoate, he has experienced poineering failure for many times, still attempt and accomplish nothing. During, deng Zhiren spent a large number of time and energy to study buddhism and christian, him enlightenment, "Life all pursuit, still be attributed to finally 0. Still be attributed to finally 0..
1984, afresh " clear " the Deng Zhiren after, loan 12000 Hongkong dollar establish Hong Kong benefit is amounted to row, began his estate representative career.
Deng Zhiren is right the tactile always acumen of estate market, the 3 broad ax that rely on him are chopped gave Hong Kong " the hand-hold portable telephone of estate representative course of study " country, let benefit amounted to a small company that this 12000 Hongkong dollar start to turn annual interest embellish into 2000 much Hong Kong overlord of landed service line of business. Manage in order to innovate and strategic gimmick, change the operation pattern of industry of intermediary of estate of whole Hong Kong deeply.
1992, of Deng Xiaoping south speech of make one's rounds pervades earth of an ancient name for China, deng Zhiren from which nose business chance. When those, beijing government goes to harbor to enrol business, all round a development trade that makes Liu Changming tells Deng to say, he has a garden of marvellous of flying Da Mei in Beijing, persuade its to invest, have profit surely.
Deng Zhiren of 42 years old comes to Beijing alone, heat up earthy give up gloriously with this namely with the setback ever since ceaseless. This sweet Hongkong's person that says even mandarin to not be clear about the landed sale shift with harbor type, the estate representative system that brought one a complete set of for outback estate market and commission are normative, developed large quantities of one real-estate agent.
Had said even Pan Shige, it is Deng Zhiren taught him how to do estate to sell. pure product turns a society into incident, church of Deng Zhiren at least person of northward department real estate develops real estate and the sale turns a forgive into sapid incident.
When those, deng Zhiren scene is infinite, unmanned not dawn. Benefit of his nip Hong Kong is amounted to of travel power, the situation with the as sudden as lightning, real estate of Beijing of sweep anything away, the hand grasps Beijing the project such as garden of square of large building of 10 thousand new worlds, Xidan international edifice, investment, state guest, the commodity house sale that its act as agent occupies the 70% above that market of Beijing estate export goes.
After what won life nevertheless is brilliant, what the wonder that this house property acts as agent also greeted She Ji is painful. He at the outset take aim the rosary that go up, troublesome however and ceaseless.
1995 first half of the year, the Deng Zhiren of deep-set rosary, one side should pay in a steady stream ceaseless project money, want the gold of land sell one's own things of pay clear a huge sum at the same time. And right now, benefit amounts to the Hong Kong that his pains brings up to be managed because of nobody however all right, be heavily in debt, be reached by debtor Hong Kong auspicious company annex.
Encounter first time major blow, deng Zhiren a person is withered sit in the room, dare not open the lamp, the Hong Kong house property that oneself used 12 years of time to creat acts as agent the first brand is destroyed so at once. He is written on forum, "CCTV " economy half hours " inside half hours of program, describing me is a cheater, ran. Next will ' Shanxi bridge ' (Liang Zesheng) described as white knight, arrival rescues rosary. But spent 3 months, I come to Beijing do poineering work again again, this Shanxi bridge was caught by public security. ... I think it is the most important to be an upright person is to do one's best unashamed. Life can not master success and failure. Life can not master success and failure..
In March 1997, deng Zhiren is carrying simple baggage, leave capital cloudily, put in concealed Guangzhou 's charge. Deng Zhiren never has rested one day sick leave, and decide oneself when him " have a holiday " rest and reorganization a paragraph when, he is ill really however, disease gets 3 days of human affairs not to wake.
After disease is good, deng Zhiren in making lifetime eventually most the choice that makes hard, with its exert oneself force is maintained, be inferior to dropping a load, take part in a battle with light packs. He thinks over, "I can write rosary this book, very special theatricalize. But, the person should go forth after all. To me, if regard,be to fall ill, also be a paragraph of experience only just... "
Be in next in time, the working title that there are oneself like his a lantern with paper cut figures of men... in the center, the most resounding still is 1998, deng Zhiren comes as Hong Kong auspicious chief delegate, contributive 20 million yuan become a shareholder what Panshi towerings like a mountain peak is medium letter day, brought up Chinese real estate together " modern city is mythological " . After two years, he stage a comeback, establish letter of Beijing annulus eaves amounts to limited company of liability of travel estate adviser.
2003 during SARS, develop business people to be protected oneself, your Beijing letter is amounted to row full a minute of money also receives 6 months not to come back. Deng Zhiren of 53 years old again " hero breaks an arm " , close a company. When those, because his housing and car already cannot be sold off for the paragraph, in the pocket only 8000 yuan.
Be apt to because fruit of be apt to
Someone says, a person calculates is iron also cannot nail how many nail all over, but Deng Zhiren is the iron that can nail a lot of nail together. Drop every time when coming down, very much old following and reporter maintain Deng Zhiren to disappear from now on, but very fast he can climb again. He often says, oneself already had excellent immune capacity, can resist all foreign charge.
The outside uses lay success very hard also or unsuccessful standard comes judge he, face world these are dispute blame, he is in indifferently already, his successful definition is very simple, the conscience that is him not let sb down then.
He believes cause and effect, often say, "Cause and effect is not 1+1=2, however 1+1=5-3. " his pursuit to the career, what once did is meddlesome, do not have redound it seems that, actually because be apt to already was planted.
In Beijing the letter is amounted to after closing down all right two years, because the kind that Deng Zhiren plants showed effect. 2003, the old subordinate that has trained before him recommends Beijing village to get the better of a group to recruit Deng Zhiren to be adviser to the utmost. The 2nd year, leave no stone unturned finds the person of a Nanchang that Deng Zhi Renceng has helped Deng, hire him to read extensively to Sichuan province buy course of study makes adviser and general manager.
2008 a bleak situation leaves countrywide estate, deng Zhiren exhibits boxing foot greatly in Shijiazhuang again, with oneself distinctive " phoenix plans " operation gimmick created the sell like hot cakes that goes to 502 10 days to clinch a deal from hot platoon date for fruit mountain bay.
"Sunshine sale " one of strategy that are the whole journey of sale of bay of perforative fruit mountain that Deng Zhiren rolls out, he a sale process vitrification, the development of the project the process faces the market with all sorts of data fair show, give the person that buy a house active advantageous position, realize the esteem of pair of client value truly.
Not sale of sunshine of bureau be confined to, position of Deng Zhiren at Chinese estate sale, it is for the word that uses him " the history of Chinese estate sale is begin from me " .
Industry of outback real estate is the earliest do not have sale, 1989, 10 thousand divisions just from Chinese Hong Kong " come secretly " Chinese inland the first building book, 1993, beijing of Deng Zhiren representative " 10 thousand macrocosm " project, the first time the advertisement that introduced abstract vision symbol, more Rangneidede produces a bound to know to the concept waits between young lady of building of commission, open quotation, carry out, example.
Of course, deng Zhiren also gives numerous and outstanding outstanding achievement with sale gimmick creation, when doing square of 10 thousand new worlds for instance, deng Zhiren is adopted exceed base price to be divided into the law, make its earned nearly 1 100 million. The success of square of 10 thousand new worlds, achieved act as agent up to now the day price of an amount of single item commission is mythological.
Sale gimmick of Deng Zhiren is top-ranking, his talent view also is unique likewise. "A sector of an area decides everything " , this already made estate group the word of a platitude, and Deng Zhiren gave however overturn of the gender negative, he thinks, in Chinese a sector of an area either the first, the talent just is crucial.
1994, he the clerk is mean monthly at that time salary 800 yuan standard turned into to be 800 thousand yuan highestly / year, turn into traditional and fixed commission mode as complete as outstanding achievement link up with, changed commission pattern of the clerk thoroughly.
The success of a horse that covers a thousand li a day, depend on the chance that Bai Le gives. He has a famous remark, "Not be to lack good employee on this world, lack good boss however. Real-estate industry should be known hire a person, should know choose and employ persons more. Should know choose and employ persons more..
On personnel take sb on the staff, deng Zhiren deflection at duty field new personality, is not seasoned duty field veteran, "Old sale depends on working experience and judgement, can take shortcut, and the thinking way of new personality is more simple, be helpful for sale means engraft. Be helpful for sale means engraft..
In addition, he thinks, "Experience is be accumulated from inside the process and come, executive manner just is the level that measures a person with ability. " because veteran and new personality treat working angle and manner,differ, be destined to be able to have different result, and this also decided business clinchs a deal into with be defeated.
Come for years, deng Zhi Renceng is invited for many times the course related estate of speech of college of countrywide much place, have " the most welcome instructor " " landed and patristic " wait for a title. To these label, deng Zhiren criterion a bit disinclination, he likes others to call him most " Mr Deng " .
Dare Yan Zhen word
Now, deng Zhiren had a new Title again -- president of estate of China of at the height of power and splendour.
Before coming to China of at the height of power and splendour, deng is emigrant already New Zealand, put a small long holiday to oneself, cultural body and mind. Arrive from New Zealand Huhhot, those who attract Deng Zhiren is Inner Mongolia's vast region and ethical culture, "Nowadays, the estate market of Huhhot and client environment had about-face, the circumjacent form a complete set such as construction of Gao Tie, railroad also is in the pace that follow-up grows. The circumjacent form a complete set such as construction of Gao Tie, railroad also is in the pace that follow-up grows..
To prospective development, he follows not blindly one, the footstep of second line city, additional monarch paths to make distinguishing feature in the respect such as travel, recreation. Deng Zhiren thinks Huhhot and other city are different, inner Mongolia has particular An Mao distant former, also be the nation with a solid inside information, culture is of long standing and well established, encyclopedical and rich.
Deng Zhiren still is pursued " fish of slow fire simmer in water " politic, adjust sale strategy from beginning to end with the demand that follows a market. Sell like hand-me-down and of act according to actual circumstances different, the sale means photograph that applies to each countrywide cities with large house look forward to is compared, the Deng Zhiren of consistent develop a new style or a new method of one's own is about to be sale concept Huhhot quantity makes sale strategy personally, get used to the need of market of this locality estate.
In his working plan, an article brigade project that has ethical culture distinguishing feature also will be in next year build at Huhhot, roll out round-the-clock culture performance, reductive a fascinating Mongolia history view, look in him promote ethical culture now, attract a tourist with culture amorous feelings, raising attention to spend is a distinguishing feature that he is wanting to be made again.
Deng Zhiren is a very straight person, he is very lucid to real-estate industry analysis, it is the person that much not enougher bravery speaks amount to. The estate market with current refer, deng Zhiren gave out to be different from the answer of general logic completely again.
He thinks, china is in the progressive phase of a rapid development now, urban form a complete set is more and more perfect. In future, sale mode can shape stage by stage, this industry can exit people line of sight gradually as the maturity of the market.
The times is in progress, estate is only not just " room " landed, it is returned among them accumulate embodying the square respect range such as finance, economy, between them be closely bound up. Deng Zhiren expresses " the market will decide everything, outside affecting the element of building city to not have at economy and problem of supply and demand, economy dies dish cause masses unemployment rate tall, valence meets the building be reduced relatively, besides, it is current situation of supply exceeds demand, the market has sufficient digestive amount. The market has sufficient digestive amount..
From sortie real-estate industry up to now, already had 35 years, he had not asked a day of sick leave. He tells us in Tanxiao, his sweetheart says he is " base order " . But he feels however to this be very happy with it, be born like some person days is Wang Zhe, and Deng Zhiren more resembling is cure person, dedicate for estate facilities everything.
