Lei Jianping of thunder emperor net reported on April 16
In company of science and technology, associate the group is the company with a very successful internationalization, wait to have a lot of business in the United States, Europe, Latin America, Japan, and associate the group is in a characteristic of these international markets is, enable this locality talent to have internationalization in great quantities.
Associate nowadays the group is very big one part income comes from abroad, among them, associating is EMEA (Europe, middle east and Africa) manufacturer of personal computer of area rank second, share of market of season of the 3rd money is amounted to 24% .
EMEA serves as one of it is the mainest to associate component in globalization strategy, the battalion of this area closes to already held the proportion of about 1/4.
Associate president of large division of Latin America of & of EMEA large area is cut into parts hold <> concurrently associate Luca Rossi of group vice president was in a few days ago Portuguese when accepting Lei Di net to interview, express, associating is a company that has special culture, internationalization is very successful, the consideration executes this locality to change namely in specific country or area.
Associate in this locality to enable local resource and talent in great quantities namely, in each market the senior administrator of employ place will become the general manager of area, and have sufficient authorization to these employee, those who make they can make benefit develop actively at business according to their judgement is decision-making.
Enable this locality talent in great quantities and sufficient accredit
Associate in EMEA area currently 37 countries set 55 agency, include to be in the strategic center of Italy and Germany, reach in Slovak share a service center.
These places have 3 about, 500 (include MEDION inside, adjacent 4, 500) employee works inside Europe and Pacific Ocean economic system, no matter area tall canal still is employee, give priority to with local employee almost.
At the beginning of this year March, lei Jianping of author of thunder emperor net ever still arrived had visited associate Danish office, communicate with local group. Associate at that time Danish group is being celebrated associate share of Danish PC market exceeds 50% .
Associate Jens Henrik Thomsen of Danish group controller expresses to thunder emperor net, associate Denmark is done stage by stage do greatly strong, tarry core talent and inducting top-ranking talent is the main reason that associates in Danish success.
"Core group the photograph 15 years ago, and what everybody sees today is same approve a person, our tarry crucial core talent. A lot of people are join from IBM those who associate. Besides, we also attracted numerous and top-ranking talent to join in the industry. We also attracted numerous and top-ranking talent to join in the industry..
The likelihood also is the effect that suffers Chinese group, associate Danish group also appears more assiduous than native land and other group it seems that, also go after a few " win " culture. In addition, associate executive force of Danish group this locality is very powerful, also have the master consciousness that this locality changes.
This makes the share that associates in boreal Europe market higher, besides Denmark, couplet PC is occupied in Norwegian market share 29% , occupy in Sweden 25% , occupy in Finland 39% , in Icelandic occupy 29% .
Luca Rossi expresses to thunder emperor net, in different country, associate to be able to understand local culture above all, adjust the strategy that associate to get used to the characteristic of this country. "This also is why to be different country and area, we enable local administrator. We enable local administrator..
Actually, in associate on the congress of a rally to pledge resolution before going to war of the United States and Europe, general communication language is English, associate group CEO Yang Yuanqing is in on the stage when the speech, be in besides a few media that comes from China and staff member the spot, of all of one suit below the stage is Euramerican person, foreign citizen of Chinese origin is very little.
Associate mobile business battalion closes to want to add 1 billion dollar this year
Current, after the mobile business that associate is finishing pair of Motolora and be being bought, realize make up the deficits and get surpluses in the round inside global limits first; This among them, latin America market is the market with Motolora the most excellent performance, the market is ranked the 2nd, be next to SamSung.
Luca Rossi also is to associate the president of Latin America area, he expresses to thunder emperor net, latin America area is Motolora brand mobile phone advocate, be in Argentina and Mexico especially, acquired market share respectively 37% with the achievement of 27% .
"We are in these two countries to contend for market first rank with SamSung, had been close to very much. Had been close to very much..
Luca Rossi says, motolora can obtain such result in Latin America market, have historical reason, the mobile phone of Motolora all the time very get local reception, of course, the actual strength that waits for a respect is carried out after the product that associates in Latin America area, sale, carry out very strong also.
Current, in North America market, associate or the first firm that releases 5G mobile phone jointly with operation business. Associate to also be in development Europe mobile phone market, but Luca Rossi expresses, the kind that the rising market that associates in Europe takes will be more rational, and so won't radical like other market.
Associate group CEO Yang Yuanqing also expresses when business of refer mobile phone, from since buying Motolora 4 years, push forth again, motolora may do not have gain 4 years, below dedicated politic circumstance, associate mobile business realized gain last year.
"The mobile phone can obtain such result last year, basically depend on us more dedicated go up in more competitive market, for instance Latin America market, north America market. North America market..
Yang Yuanqing says, associate on mobile phone business, next hopes can see the growth of profitability, the hope associates mobile business can rise 1 billion dollar at least this year.
It is the dialog associates below president of large division of Latin America of & of EMEA large area holds concurrently associate memoir of Luca Rossi of group vice president:
Quiz: Associate the mobile phone has been ranked in Latin America market the 2nd, be next to SamSung, whether the case that introduces to associate in Latin America market?
Luca: Latin America market, it is we associate the brand perhaps says Motolora brand mobile phone advocate, we are in this market is a rank the 2nd, market share was occupied 17% the left and right sides.
We want the money season that announce immediately namely in Q4, our market share was achieved highest, be 19% .
It is very strong that we are returned in the growth of Latin America market, and we are enlarging us market share is ranked the 2nd or the amount of first country.
I should emphasize two emphasis countries today, one is Argentine, one is Mexico.
Be in Argentina and Mexico these two countries, our market share was obtained respectively 37% with the achievement of 27% , in this we had been in two countries to contend for market first rank with SamSung, had been close to very much.
Go up in Latin America market so, our product combines dispute to often get used to this market, advocate if be centered in in end and high-end product. From the point of historical angle, the mobile phone of our motor brand is in Latin America the market is very driving all the time.
Quiz: Why Motolora pulls beautiful people love, didn't other instead mobile phone firms hold better share?
Luca: This has historical reason, the mobile phone of Motolora gets all the time in Latin America area of local people love, because before be, Latin America is it advocate. Additional, we carry out the actual strength that waits for a respect after the product of Latin America area, sale, carry out very strong also.
Associate can increase the investment that is in Europe
Quiz: Associate what is obtaining these result basically, be a gender valence comparing, quality or after service?
Luca: To achievement of EMEA mobile phone, namely market of Europe, middle east, Africa, we are in 6 maturing to 7 is executive growth strategy in the market. In this market our growth is to exceed general trends to reach the level of 30% .
These basically are to come from at the 150 mobile phone products to 200 euro price. In another 200 products to 300 euro archives, we transcended the market 40% to of 50% add fast, this is us more important, also be interval of main a growth.
Be in Latin America, motolora is very strong it is beyond question. But at the same time we also should increase the investment that is in Europe and investment, before because be in,we buy Motolora, gu Ge is in Europe is without investment, this is an opportunity market.
Throw in Latin America before Gu Ge, after we come in, be to need to rebuild in Europe so Motolora is in Europe the brand force of the area.
I consider as 3 person centralized effectiveness, did not say to perhaps say single factor makes exclusively we can score a success in the market.
I should complement more important at 3 o'clock: The first innovation that is a product; The 2nd it is brand force; The 3rd it is a product the access to the market.
Associate in Europe rising market dilate will be more rational
Quiz: The market in maturity for instance Europe, how to associate to increase the market share of mobile phone business?
Luca: Our strategy is very clear, in us advocate namely Latin America market can continue our driving growth and market share. In mature market, in North America we also are enlarging market share actively.
Offer a few data to give everybody reference, in two quarters in the past, we grew 60% in share of market of North America mobile phone, now have been market rank the 4th.
At the same time we still are innovating energetically product, in North America market, we are the first firms that release 5G mobile phone jointly with operation business.
Although before a lot of manufacturer say their get through, that is in the get through on experimental net, but the get through that uses a network in business of phone of the first 5G is the collaboration that passes Motolora and Verizon.
We still are in to European market dilate, we are in Europe the strategy of the market also has a choice, be in especially terminal market.
We are aimed at rising market of Europe, namely the market such as hamster, also have oneself strategy, opposite for, we take kind in this market more rational, the likelihood won't be so radical like other market.
Emphasize, the business of mobile phone of the 2nd quarter in us has been make up the deficits and get surpluses.
Associating in Europe and Latin America is to enable this locality talent
Quiz: Is associating how to accomplish what change a success in European this locality?
Luca: Associating is a company that has special culture, we execute internationalization inside global limits, will execute this locality to change in specific country or area, enable local resource and talent energetically namely.
We differentiate European area into 16 markets, in each market the senior administrator of employ place will become the general manager of area.
They understand this country and area very much, and by sufficient accredit, what can make benefit develop actively at business according to their judgement is decision-making.
Quiz: Common feature and what differentia do these two areas of Latin America and Europe have?
Luca: I feel I am very lucky can manage these two area at the same time. Come from culture say, I think these two markets are very similar, have the place of a lot of applicable to both or all.
The first district area that same point is these two area is very large, and the country that is differentiated to differ. The country in area each all characteristic, there is similar place between country and country, also have different place.
In different country, we can understand local culture above all, the strategy that adjusts us will get used to the characteristic of this country, this also is why to be different country and area, we enable local administrator.
The growth momentum that associates in PC market is unprecedented
Quiz: How is the computer market that associates in Europe behaved?
Luca: We are behaved in the personal computer business of European area driving. Our market share achieved a quarter again the history is new tall, achieve 24.6% .
Although the data of this quarter has not been taken, but the trend that we believe this quarter will continue a quarter, market share also can have more growth.
In addition, our achievement returns body to use personal computer business in business now. Our business is compared with personal computer business and other firm photograph, pulled open very large space.
In big client this our market share was occupied 40% , this is very high proportion. Between 16 countries of European area, we also have the market of relevant focal point.
Of the first class is England, France, Germany, those who issue one class is Russia, Italy and Spain.
Quiz: Look from this year first quarter, global market may appear fatigued and weak circumstance, whether to meet influential to associating?
Luca: In PC market territory, our actual strength perhaps says our portion is more firm.
It is in light of global market, with associate of competition also with respect to two companies, one is HP one is Dai Er. The market share that place of these 3 companies competes adds in is global market probably 70% the left and right sides.
We are in the growth momentum of PC market is unprecedented, that is to say the trend is first-rate, obtained the history in area of Europe, middle east, Africa, North America area, Latin America area and global market top portion.
Of course, we are facing more intense competition in Europe, but the very good market share that we acquire in the country of area of a lot of Europe, middle east, Africa.
Be in Europe of Germany, north for example our market share is at first position, and be in France such country our market share also is to be close to first.
We are in a few countries are the first, some countries are the 2nd, growth of the region in we are two years is very fast.
Be in Latin America, we are the PC manufacturers with the rapiddest growth. With respect to whole of North America market character, the share that the market rises is not particularly big, but our add fast it is to transcend the market of average level.
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Thunder emperor touch net establishs by Lei Jianping of senior media person, for the head the autograph makes an appointment with an author, if reprint,mention expressly please origin.
