Mention sale strategy, a lot of consumer are cheesed distain even, the reason is consumer those who had had countless sale strategy is deficient, the sale that storm of head of a lot of companies achieves is politic, no more than is hold back big move, try every means " entrap " consumer. Of course, will consider from commercial angle, in the times of freedom of buying and selling, some consumer skill are ostentatious, some consumer haggle over every ounce, former be willing to solve a problem through drawing out money, latter is willing to solve a problem through be economical, the waste of former and afraid time, latter worries about monetary waste. He Tan " entrap " say?
For the angle from company brand sale, we this times most what is those who lack? Most those who lack is outstanding brand sale strategy. We what is what this times lacks least of all? Lack least of all remain " outstanding " brand sale is politic.
It is sale strategy everywhere, what is free and politic, what Karate is politic, what cash is king strategy, what product is politic, what price is politic, what channel is politic, however, a lot of brands lack the sincere letter strategy of brand sale alone only however. When the brand that counts when home of a body faces a puny consumer, itself is put in the asymmetry with massive move, both sides gets the asymmetry that go up in information, both sides is in the asymmetry on resource advantage, both sides is in the asymmetry on actual strength, the asymmetry of supply demand relations that both sides builds. If a brand is below the circumstance of moral value fall,face consumer, consumer holds the post of the dust that orders about by its like apparently, never mention it cry be troubled by, cry repeatedly even the opportunity that make is done not have.
This is asymmetry sale, this also is why brand 100 minutes once compose " symmetrical sale " the original intention place of one book. We had seen too much asymmetry sale, the brand sale activity of on this world 90% is in asymmetry condition. Run quickly like Xi'an woman's bicycle advocate face run quickly company and run quickly 4S inn is same, fine long hair is measured feebly but character.
We had attended the brand sale plan of a lot of companies to meet, then, those who saw sale strategy is dangerous, deep also of course acknowledge arrives sale is politic the brightness of sincere letter. Nevertheless, the change of the times, had enrolled greatly for those hold back entrap the graveyard that the brand of consumer has dug, the change of the times, also be oriented brand to prepare medal with consumer interest for those at the same time.
We offer 5VO value in practice oriented theory, the implementation fractionize company value makes constituent value, client value, society value, natural value and moral value these 5 are oriented. If the enterprise can guide in these 5 value,establish true company viewpoint of value up, its sale strategy can flare the brightness of sincere letter. What protect legal laws and regulations as consumer is perfect, as consumer protection executes the law of the mechanism perfect, as consumer sovereignty and the formation with democratic commerce, as information more and more symmetrical, with consumer value implementation accuses for core the sale that seek is politic, just be choice of strategy of enterprise first-rate sale.
Sealed or what do not attempt to pass consumer is ignorant, will cheat consumer to buy sheet; Do not attempt to pass not the method of sincere letter, will get the credit of consumer; Should not attempt to pass immoral words and deeds more, come give in of prevail on consumer. Entrap the times of consumer already bundle, who makes the decision of consumer with crooked drop, take future of its disgrace, self-destruction oneself necessarily.
