Return the 20 many China year ago, to the person at that time, can saying is gold everywhere. Why so say? Because our country is the something of technology or other without giving thought to at that time, lag behind at western country, because of this to the person at that time character, poineering opportunity has a lot of, and successful odds is very big. Want this saying industrialist next for instance, he is recumbent the trailblazer that a good luck made an one billion two hundred and fifteen million seven hundred and fifty-two thousand one hundred and ninety-two markets, used 10 years of time only, from penniless become one night to become famous, be in the 2nd 10 years however however in, become famous from one night again became penniless.
This enterprise once was famous in countrywide prince to suckle namely, once held in Chinese lactobacillus industry " bibcock " position, but because a series of unsuccessful capital are run,bring about in later period go bankrupt. The author that prince suckles is called Li Tu pure, be in early 1993 when, he begins 100 thousand yuan to sell calendar from bank loan, business failure is caused because of management not to be pooh-poohed after 3 years. Face a bank urgent reimbursement, li Tu pure heart has unwilling, leave home town Hunan to seek the opportunity of stage a comeback then.
Be in Shenzhen, he encountered a hand to grasp the Cheng Yanling of Japanese lactobacillus technology, li Tu is pure at that time do not know lactobacillus, ferment the grandma is what thing, but this word that he heard Cheng Yanling: This thing foreign country has, china is returned! Be in then 1996, li Tu is pure give money to exert oneself, cheng Yanling gives a technology, founded " prince suckles a factory " . Prince grandma is done, and still acquired not little sales volume, this lets Li Tu pure confidence soar. Be in then 1997, li Tu is pure decide a tower child the grandma achieves countrywide market, the company expands the market not only, still be in period of time of CCTV gold ad is overhand 88.88 million, carried off the mark king of daily expense consumable.
Throwing so much money is not to do not have the effect, before long the obtained 800 million yuan large order like Li Tu pure miracle. Although Li Tu is pure,go up in this foundation, decided " 0 risks are managed " the sale is politic, concentrate all management risks to him body entirely, agency does not need to assume little risk. Such sale strategy lets prince grandma be in a few short restrict time, be in the whole nation saves 29 times 250 many big in urban compose built sale network, and at this point establish prince grandma is in of lactobacillus beverage industry get army position. And inside 5 short years, prince suckled total assets to achieve 2 billion, total sales achieved 10 billion yuan.
2006, prince grandma just holds water 10 years, be in the first 10 years in, prince suckles the honor that scored one big basket, include Chinese well-known logo, country to avoid torch of check product, country to plan high-tech product to wait a moment. These honor hold prince grandma in both hands very high, in market of Chinese lactobacillus beverage the speed leap with exceeding 40% every year, and regarded first of domestic sales volume as throne with the market share of 76.2% . According to evaluation of authoritative at that time orgnaization, the brand value that prince suckles is as high as billions of yuan.
Face prince the grandma is annual sales volume is ceaseless in growth, li Tu is pure also have hope more and more, suckle prince the group then rapid dilate, prince the grandma is crossed go to childen's garments, cosmetic, travel the many domains such as recreational, meal, retail, medium, not only such, li Tu is pure still express to want to do " chiliad enterprise " , and character of a person of extraordinary powers wants " 3 years of gain 100 billion " .
However reality however a Li Tu of firm firm is pure dozen woke, because bore too much good asset, be in when all person of the same trades exquisite " small capital fund, high turnover " when, prince suckles one pace a hole, put all pressure in " sunrise card " the management sex cash that prince suckles flows. And see prince suckles capital catenary insecurity, abroad cast a Wen Feng and come, its are Sino-British couplet, Magenshidanli, Gao Cheng and beautiful banner bank are most active, take turns expresses to want to invest prince grandma, aid its to become true national and even international enterprise. In their eye, chinese market still has very large development space, and the first enterprise that prince grandma is market of Chinese lactobacillus beverage, pack well appear on the market, set after showing, will obtain break up time profit.
Be in so a few cast temptation of travel take turns greatly under, li Tu is pure enchanted also, negotiated then two months, the collaboration of illicit collect equity that prince suckles is knocked quickly calm. And spent 2 months, the 3 73 million dollar that sends an acceptance greatly has arrived entirely Zhang. Spend money cheerfully in prince grandma however when, li Tu is pure mix again 3 cast an autograph to leave agreement of a cooperation greatly, prince is suckled to 3 deliver a commitment greatly the net profit increase rate of 50% , if net profit grows under 50% , add hair is preferential. If net profit grows prep above 50% , this adds shareholder of Yu Yuan of hair common stock, fry batter in a thin layer is thin 3 cast greatly of travel oppose a scale, in addition, prince grandma must appear on the market inside 3 years.
Such " to betting an agreement " , in prince grandma embellish of serial number annual interest breaks up time when, it is bilateral Tan Xiao nevertheless between " small bet " . Who can make also do not have expect, prince grandma is become and come to this bet the biggest loser of the bureau. Before the decision appears on the market, prince suckles in-house Ceng Fasheng to cross great debate, argumentative focus is to want to appear on the market in Shanghai, Hong Kong after all, still appear on the market in new York. A lot of people think to appear on the market in Shanghai and Hong Kong at that time most reliable, and 3 cast greatly also support prince grandma to appear on the market in Hong Kong more all right, but simple sturdy however conviction wants Li Tu to appear on the market in new York, but appear on the market to plan or end in order to fail through a few have enough to meet need finally.
Appear on the market after the plan fails, 3 cast greatly should come all right the of 61.6% equity in Li Tu pure hand, became prince grandma to accuse actually square, the intent is sought receive Pan Xia to cover now. But 3 cast greatly do not know right now prince is suckled however all right already sunset west hill, owe huge debt personally. A prince of when everything is all right is suckled, after be being run through capital, made a body however negative huge debt is going bankrupt the enterprise of the setting sun that the brim wanders. 2010, prince suckles formal suspend payment, unripe meet the times trailblazer of meantime topples immediately.
Regard prince as the author of the grandma, li Tu of 59 years old is pure this year be like flourishing one dream, if not be at that time 3 cast a revulsive prince grandma to appear on the market greatly, probably today's prince grandma has been can wait for the tycoon with eponymous enterprise with Meng Niu, Yi Li. Soar as the demand of lactobacillus market nowadays, had formed market of an one billion two hundred and fifteen million seven hundred and fifty-two thousand one hundred and ninety-two class, and the trailblazer of this market is Li Tu pure!
