Traditional coffee closes down schedule
Beijing business signs up for reporter Yu Guigui / n/arc drafting
The sound of traditional cafes be on the wane was not broken all the time, after afterwards carved days to be defeated by chummage, library of coffee of brand of traditional coffee chain (CAFE KU) also the end. Recently, beijing business signs up for a reporter to investigate discovery, inn of Fei library double well stops to do business. Consumer discloses, door inn deposits check beforehand " hit water to float " , lose connection with door store operator at present. Beijing business signs up for a reporter to had checked afore-mentioned information, this door store that closes this also is the last door inn of coffee library. It is a star at the same time the brand quickness such as coffee of favour of Buck, luck is outspread, it is coffee door inn retreats in defeat ceaselessly at the same time the market, the circumstance of polarization of domestic coffee market already more and more outstanding, of coffee market shuffle also retreating with Qing Dynasty live the brand with not quite powerful force begins formally, this also means miniature coffee brand and door inn to will be greeted new market is challenged and live difficult problem.
Door inn shuts a boss to run road
The plan says: Contract of coffee storeroom house expires
Beijing is business signs up for reporter Guo Bin to jade / photography
Recently, consumer signs up for a reporter to divulge to Beijing business, inn of coffee library double well stops to do business, heavy consumption person door inn deposits check beforehand " hit water to float " , with door inn at present operator cannot get in touch. Beijing business signs up for a reporter to see in spot of inn of coffee library double well, the sky inside inn does not have one person, door inn gate has tightened a lock, stick on the door have " the building already was called in by house-owner, relevant general affairs is contacted at operator please " , " the building is rental " announcement, still have at the same time share charge the brief note that treasure company leaves, express to plan to call in charge equipment.
The plan says: Stick the coffee library gate of full scrip
Beijing is business signs up for reporter Guo Bin to jade / photography
The boss of coffee library breaks couplet to run road, imprest card also changes subsequently " swallow Qian Ka " . "2000 yuan when just did before a month deposit check beforehand, used only, this meal is too costly " , a consumer expresses. Just " flicker " be over consumer is dealt with put card to close beforehand run road, let consumer feel to this is " plot beforehand " . Reporter of Beijing business newspaper is commented on in the masses on see, have a large number of " the boss runs road " , " remaining sum cannot refund " evaluation.
Reporter attempt and coffee library operator are contacted, its mobile phone is in all the time close plane position. Afore-mentioned sharing charge chief expresses related treasure, "Listen to other trader door say the boss has run road " , cannot contact brand controller at present, leave brief note to hope to be able to get in touch so.
Inn of coffee library double well is the door store that this brand closes last times actually. Beijing business signs up for a reporter to understand, inn is in coffee library Ya Yun Cun early also had stopped to do business before a few months, appeared likewise afore-mentioned circumstance.
As we have learned, coffee library is navigate is fed still (Beijing) the meal brand of meal management limited company, ever obtained A annulus financing 2016, the brand is covered feed coffee, Western-style food, gently wait for much category. At present because this company is registered place or management place cannot get in touch to be included to run unusual list.
"Money " road unfathomable cafes defect gain difficult problem
In last few years brand of Chinese traditional coffee closes down again and again, pressure of chummage cost, operation management, competition already was the main reason that is collapsed. Beijing business signs up for a reporter to understand, the chummage of section of parlor of coffee library double well about 200-300 10 thousand / year. Look inside course of study, coffee library shuts what inn exposes is company capital and operation pressure, the door shop of coffee library is less, passenger flow of inn of the door below the line suffers be restricted, it is normal that tall hire, high cost can't prop up door inn operation. Consumer is much to be being compared of coffee optionally nowadays, and many coffee brand also begins aggravating eat compare, support issues sheet on the line, this squashed greatly inn of traditional coffee door. Before before long, sculpture days because chummage pressure is formal,inn of 5 road junction proclaims put up the shutters, this managed 20 old door store to defeat chummage finally.
What cannot deny is, traditional coffee brand is sufferring the challenge such as intense market competition and changeful market. Basis " Ga door " with " beautiful group comments on an academy " data shows, chinese cafe shut inn rate to be as high as 13.5% 2016, only the cafe of 40.37% shows gain, the cafe of 16.38% is in condition of lose money in business.
Shanghai Fei invests president of administrative limited company more when Wang Zhendong is accepting Beijing business to sign up for a reporter to interview, express, at present domestic coffee market presents the state that give is the brand that has different fixed position ceaselessly arisen or enter this one market, but at the same time also a lot of brands are in leave cloudily. From the point of industry whole circumstance, the lucky favour coffee price war that starts with the coffee brand of allowance be good at had caused the shrink of dimensions of domestic coffee market actually, "With the star Buck is exemple, the net gain of astral Buck from 10 years before before 35% the left and right sides dropped 19% present, coffee is the quantity adds valence to drop at present, so although integral market is prosperity it seems that, but actually market increment and product price fall are opposite each other after rushing, overall dimensions is in the market last year drop, in below this kind of circumstance a few viability not quite strong brand can face the situation that is washed out only " .
Beijing business signs up for a reporter to understand, the concussion that competes to be caused to individual door inn to answer the market, the battalion that cafes of a few monomer must try to hold door store through expanding the business beyond coffee closes and gain ability. Be located in east the coffee of CC of inn of door of high-quality goods coffee of straight door achieves a person to tell Beijing business signs up for a reporter jointly, at present fixed position is in CC coffee prep above is common the high-quality goods coffee of coffee brand, but be faced with the concussion that comes from all sorts of coffee brands to initiate really, CC coffee is in at present the manner that tastes through adding meat raises door inn product and function, the gain capability of inn letting the door is stronger, additional, CC coffee still does the activity below the line in the attempt, "We can be in the field of the bag outside be not height period of time of door inn, an income source that this also will become prospective door store " .
Market of domestic trouble and foreign invasion shuffles just began
Coffee accompanies you, the susceptive of days of coffee library, sculpture traditional coffee brand that is a delegate pressure grows day and day, this pressure actually with at present the active head brand in coffee market does not have nothing to do is.
Wang Zhendong expresses, coffee market and meal market are different, coffee market is the industry spends voice of very loud course of study centrally, that is to say the major market share that head brand held whole coffee market, this one feature and at present domestic meal industry has very apparent difference. The industry is spent centrally go up high from some kind of meaning and character meets those who increase shop sign of a few essay to live namely difficulty. Because these head brands absorbed the resource such as position of inn of many industrial catenary, capital, door, the space that leaves essay card play is limited.
Additional, one does not wish the coffee market practitioner of sign one's name expresses, with the star Buck is exemple, business sells outside was not being begun inside the time that astral Ba Kejin enters China 20 years, but what terrace sells outside coming to country's biggest two is attract to contend for instantly when astral Buck issued the signal that business sells outside will beginning a line to go up last year grab. Final also be Alibaba takes out whole group natural resources to cooperate to just strive for astral Buck to it, and matching send, respect of sale of the discount on the line, promotion gave a star Buck's very large support, paid very high cost. This explained old brand is in the advantage of resource respect is very clear, sell outside the line on card of a few essay win these bonus impossibly, want to pay taller and taller middleman's fee to platform instead.
Look in afore-mentioned coffee market practitioner, at present domestic coffee market is prosperity at the same time it is destitute differentiation circumstance will still last at the same time, because the industry shuffles,just just begin. "Can stock brand is the door store that has very strong viability and brand certainly, they are differ want dimensions surely big, but what should have oneself is occupied and cannot replace a gender, otherwise is a product enough and distinctive and absorbing, otherwise is in namely the specific requirement that door store environment perhaps can cater to one part to consume a group on sale means, such brand just is in likely of coffee market in shuffling, survive come down, also require clew customer at the same time, what do not deal with coffee door inn easily is big store the value gets stuck, lest appear,door inn is shut, dimension authority is god-given circumstance " .
Guo Bin of grass of poem of Guo of reporter of Beijing business newspaper jades / civil photograph Yu Guigui / n/arc drafting
