On April 16, the spot is exhibited in car of 2019 Shanghai international, tang Ying of round Inc. assistant president accepted Kedaji the special interview of Tecent car.
Kedaji is round Tang Ying of Inc. assistant president
He expresses, the group should become Kedaji the NO.1 of Chinese car sale, the first link should ensure above all the quality of clew, aux would rather data is differred, but should ensure quality; The 2nd is clew clean and dog should spend than before 5 times to the patience of 10 times, call to affirm repeatedly, the client finished media wants to do; The 3rd experience with be offerred better in the link that enter store; The 4th goods that make remaining part is handled or the sale of stop production model. "We are whole now dynamoelectric this one, also be the new retail market in the car a force of very new fighting spirit, be in the process that rises quickly now. " Tang Ying expresses.
Additionally he discloses, 2018 division amount to spent the 7789 development in rock-bottom data probably, also be in now next in the light of like public feelings, monitor, sell funnel management, include downstage, medium the thing of the stage makes a few software, on additional explicit and whole originality and deepness task research and development, started the deepness collaboration that follows institute of advertisement of Chinese medium university.
It is interview memoir below:
Tecent car: Division amount to share to regard China as A the company that appear on the market, what kind of a few positions are there in Internet domain? Include to have in the Internet transmission of automobile industry what kind of oneself opinion or view?
Tang Ying: Division amounting to is to began to make transition 2015, will issue annual report tomorrow. We are inside sale of whole China number, it is to approach the group of 20 billion almost, probably 2000 people. Business basically is two chunk, the first is a car, the 2nd is Internet. Internet itself basically serves like Beijing east, Alibaba such big Internet tycoon. The car was to enclothe 37 brands, basically China's main car brand was enclothed 70% . Our itself has very close cooperation with Tecent, want buy every year almost the discharge of 6 billion, it is one of the biggest agents almost.
Opinion does not talk to go up, it is more complete that in car Internet this one zoology catenary is returned, arrive from digital buy namely net of digital strategy, official is built, public relations of the activity below the line, media, include a sale change, include to sell itself even, we have a few solutions, so we basically chain is more entire.
Tecent car: We see car market produced very big change a few this years, no matter be the circumstance of whole sales volume, still be consumer to the car appeal to beg, include what the brand travels to appeal to beg, you how is look upon whole the metabolic trend with automobile current industry?
Tang Ying: The change that I feel automobile industry travels now is pretty is acuteness, the method that is a lot of traditions had happened to overturn greatly. Tell before us should have hope above all, want to have the medium of communication of transmission next. We often discuss present society or environment, channel itself and information are consistent, information namely channel, this is a very big change. Raised very tall requirement to the poineering personnel of this industry and politic personnel, this is the first.
The 2nd it is the person that was born 2000 about the same 19 years old, the 90 people after can consider to buy a car now. To these a group of things with common features group, you discover media of may increasing discharge has bigger effect to them, resemble mobile end. Talk today again perpendicular, you can discover limit effect is smaller and smaller, must want to always be caught so young a group of things with common features group consumptive habit.
The 3rd it is you can see car environment is below this kind of circumstance, plant of a lot of leader is in the process that serves for them, he hopes you are the plan that one travels or communicates to him not just, hope you solve the problem that he sells directly however. Speak of previously into inn, case, speak of us after all how can be promoted directly now clinch a deal.
Such to us actually this industry will tell is one kind shuffles, I cannot provide new service, it is more and more difficult to if we did not solve train of thought on new feature, be met, this is a few experience of my individual.
Tecent car: Division what is the main function of the car sale management center that amounts to share?
Tang Ying: It is to be battle severally before us, have those who make digital purchase, do a few one year 100 million, have those who do car public relations, have those who do car activity, itself also has medium. But we begin to think or should hold a group in the arms to warm oneself from last year, at present the management center has 6 big function.
The first it is to have big client government, sale management is promoted, selling management to promote is three all clients, have conformity government from the level of the service. Because classics regular meeting appears,4 groups search same a manufacturer, our a lot of partners often also call to me say, 4 groups of people talk different thing, this also has a problem quite.
The 2nd it is to fall this, we purchase conformity, make be not agency to buy, one year agency of about the same blame is bought about the same 10 100 million, purchase various services.
The 3rd it is a product, technology and originality conformity, a branch makes the development of data, originality, IP, product technically.
The 4th was to establish agency natural resources to engineer a ministry, bought the certain trade that carries Cheng this year, possible still meeting buys outright those who resemble be similar to area of secret like Victoria China to sponsor authority to wait, do resource to develop namely.
The 5th it is human affairs, brand, brand and human affairs conformity.
The 6th it is administration.
These 6 branches, from the back two are supportive branch, in front 4 are to pay a client, pay cost, stress originality, skill, and catch agency natural resources, this basically is the 6 big function of business management center. Yesterday just Guan Xuan, the Li Lei of boreal steam was joined previously, also created a lot of opportunities to us. Still have the associate of a lot of old collaboration, also do a business together.
Tecent car: What kind of are the target of center of our car sale or development program?
Tang Ying: We should become the NO.1 of Chinese car sale, this is our target.
Tecent car: Very clear.
Tang Ying: We should make this trade the strongest.
Tecent car: A plan is be developed in the technology and on media resource conformity?
Tang Ying: It is more that the technology develops these a few month discussion, the first was last year Kedaben also spent a lot of money personally, spent the development that 7789 is occupy in rock-bottom number probably, but the framework that be based on is not automobile industry completely, 3C, Internet is sold quickly, the car looking. We also spent the development that place of so much money makes last year in research now, cannot turn a car into rock-bottom BMP, this is the first business that does now.
The 2nd it is now also be in in the light of like public feelings, monitor, sell funnel management, include downstage, medium the thing of the stage makes a few software, spreading out in the light of the task with a few orgnaizations.
The 3rd be in whole originality this one, still have the task of research and development of deepness, we started the collaboration that compares deepness with institute of advertisement of Chinese medium university now, we come to them a few support, they help us do a few produce the task that learns to grind.
At present basically these a few layout.
Tecent car: Just you also are mentioned a lot of clients are taller and taller to our requirement now, include to hope to be able to be promoted clinch a deal. Be aimed at such a few higher and higher a few demand, what kind of a few means do we have to satisfy their requirement? Can solve the problem that clinch a deal truly especially.
Tang Ying: Outside notting have it is a few link, the first link above all you should ensure the quality of clew. Because of us this industry authority is very clear, some moment fill water, some moment brush sheet, all sorts of things have. But arrived today have been to go bogus is begged really moment, you should ensure namely the quality of clew. Aux would rather data is differred, but should ensure quality, this is the first thing. The quality of clew comes from likely at keeping guest, silent sale of clew wake up, add newly, come from Yu Jing to taste intercept likely, no matter come from at which the quality of link clew is the first.
The 2nd is clew clean and dog should spend than before 5 times to the patience of 10 times, the phone should be hit, the person wants to be discriminated one by one, go important thresh, the client finished media wants to do. Because our division amounts to still be China's biggest perpendicular media to put in platform, held an of 18% share of the car almost, easy car the portion of 15% above. We attend a meeting with a lot of media recently, besides the client's DCC, can be the DCC of pron yourselves done clean? This is to want to more patient, more persistent, more careful ground is cleaned.
The 3rd experience with be offerred better in the link that enter store, include us two days this also thinking, included to also seek a lot of partners, can bolt sweep a code to come to try drive, come to make a car, whole process can come come true, want better experience.
The 4th because,be division amount to now share a company calls catenary to use a car, we do itself namely new finance of retail, car, we can make remaining part goods is handled or the sale of stop production model. We can undertake with a few groups very the collaboration of deepness. Be in now whole and dynamoelectric this one, we also are cars a force of very new fighting spirit in new retail market, be in the phase that rises quickly.
Basically the solution that we face leader plant will be more complete, they also can feel our ability is more multivariate.
Tecent car: Can see division amount to have more complete reflection and position. Face the big tide that at present the market glides, what kind of is the development that you feel whole the car market 2019 is follow-up? Sell the market to increasingly hard car additionally, what kind of a few proposals do you have?
Tang Ying: This topic should be to the elder of qualifications and record of service of a lot of industries answers back and forth, it is not certain that I will tell appropriate. But a bit experience of my individual, this year the market everybody saw the data first quarter, very difficult. The view of my individual is this kind of difficulty or meeting last for some time, any markets are gone to time climb to need a course. The reason also is very simple, one is whole will tell common people to buy a car before is town changes rate very fast, see estate market is such circumstance now, town changes speed to be in rein in, going up somehow buy a car base dish the rate that the crowd increases is putting delay, this is beyond question the a bitth.
at 2 o'clock, this year is to a few jubilate actually major worry, day is OK still, luxurious brand is OK, but basic doing large-scale official to fall, make joint-stock brand and native land brand afflictive actually. In this process everybody does not have what feelings, be confront the tough with toughness, cannot your cost and brand achieve this rate? Can do do, do not do pressure is very great. This market still meets those who have period of time shuffle, this is very difficult.
As to it say how to face this to plant is difficult to say how to face this to plant, I feel the car is very the thing of massiness, because I myself also was 1998,begin to make car information. The view of my individual is, face this kind of very difficult situation, actually the industry of global car, this a few everybody also rise on the history rise and fall volt a lot of, every time bring the dying back to life is the mainest still is a product. When any time are more difficult, the product needs to had been done more. When you had jumped over the likelihood, it is so important that this product is done not have instead, when you are more difficult price of the character of the product, quality, sex is compared, fixed position is more significant, so I feel to face a kind of difficult and best condition to still had made the product.
It is to seek the seat that grants oneself additionally, having a few things is not each brand can do all businesses, want to seek the seat that grants oneself.
The 3rd it is to should have money, this year because we serve plant of so much leader, feel some brands are very difficult, include a lot of new power to build a car to rise with their collaboration very careful also. If this industry does not have everything without capital. Basically be these a few views.
Tecent car: The kind of what kind of a few decompression do you have daily?
Tang Ying: I begin fitness 3 years ago, the likelihood when tell fitness to me is exclusive a time that need not see a mobile phone, this pretty is good. When still have even if having, I feel think or a person is in alone the means that thinking also is a kind of decompression, because of us everyday information is too much, do now appear on the market the company is very tired also. Plus these two years capital market also is not very good, the opinion of interest related side is very big, I feel or oneself want so that connect, this is the best means of decompression.
