The influence that sales volume of Gao Feichang car of Guo Youxin of reporter of economic observation network glides continuously takes the lead in erupting in agency level just as one would expect. "Chinese car market has entered a relatively longer small growth or negative growth period, the gain ability of car dealer worsens quickly. " on April 19 evening, agency chamber of commerce released business association car to send the open letter that takes company of the production that use a car, appeal downstream and common form builds health to expand market new order on industrial catenary.
According to chamber of commerce of dealer of business association car " car dealer spent year to investigate to manufacturer satisfaction 2018 " data shows, the agency that has 53.5% ran deficit 2018, the agency that has 27.1% is in 2016-2018 is successive 3 years of total loss. 2018, the agency report of 63.3% does not have the power to make decisions of sales volume of pair of place representative car, model, the agency of 60% mirrors a manufacturer to exist to press the action of the library forcibly. Annual exceeds the dealer inventory coefficient of 70% to exceed the cordon of 1.5, the dealer inventory coefficient that has 6.71% is in 3 above, some exceeds 4 even.
But increase in dealer inventory, while sale outstanding achievement glides, chamber of commerce of dealer of business association car expresses, the car is truckload the enterprise still is in many augment network. Its statistic investigation shows, the agency report that has 49.2% already built a site to be in deficit when same place or profit is made the same score under industry water when, manufacturer still is met forcibly cloth dot. Chamber of commerce of dealer of business association car expresses, know exactly about sth occupies statistic, current, the whole nation includes the dealer network that 3S inn, 4S inn, 5S inn gives priority to to already achieved 29578, go up compared to the same period gross of year dealer network grows 5.5% , exceed trade sales volume to add far fast.
"Manufacturing company expands consider already had agency interest to be not worth in the process in the network, to the actual spending of local market ability, capacity is overestimated, cause the disorder that be the same as a city to compete, zoology encircles aggravation. " chamber of commerce of dealer of business association car expresses in open letter.
Because,the dilate of channel is truckload the enterprise is produced can the pressure that brings after dilate. Up to by 2017, of Chinese car look forward to produce per year can include to be in build produce can have 64 million about inside, economy of cite of chamber of commerce of dealer of business association car observes to statistic is investigated before signing up for this, up to in July 2017, car of open already new energy resources is produced can plan to exceeded 20 million 2020, be " long-term development plans in automobile industry " 10 times of sales volume target. Produce can what quickness increases to consume the market with the car is dispirited, make produce can superfluous suggestion of a new development more and more apparent, supply demand relations is serious unbalance.
As a result of the change of the market, agency management outstanding achievement is evil, spend survey data to show according to satisfaction of chamber of commerce of dealer of business association car, 2018, agency is spent to manufacturer satisfaction notch all be worth, drop before be being compared a few years considerably. From this, manufacturer contradiction is rapid also become acute, caused a series of conflict. Before 2018, agency is exited managing is a case such as the only store with weak brand, only brand more happen; Begin from 2018, be the same as agency of brand much home to exit management case jointly besides weak force brand, the agency of strong brand retreats the case that net thought fors the time being to also increase significantly. People of chamber of commerce of dealer of car of countrywide business association mediates committee since the portion held water in July 2018, already received application dimension authority several cases to mediate the case with contradictory manufacturer.
Chamber of commerce of dealer of business association car expresses, the focus with at present contradictory manufacturer, it is to produce an enterprise to go after scope effect, market to have the promotion of rate, to market supply and demand change sentences inadequacy beforehand, without the basis vicissitude of the market adjusts target of produce and sale in time, consider an issue without the height that from industrial catenary downstream an organic whole develops. Its incorporate, it is to produce an enterprise to decompose target of his produce and sale agency forcibly, cause agency stock exorbitant, operation cost house is difficult below; 2 it is manufacturing company ceaseless extend sells a site, bring about market terminal to compete by benign change direction malign; 3 it is right electric business, go out to serve the new retail channel such as business, 2 nets to spread money with lower price all right, channel of exalted to building inn cost traditional 4S inn brings inequitable market impact.
Data shows, since 2018, the state with lack of power growth of domestic car spending is more and more apparent, already enjoyed growth many months compared to the same period continuously by the sales volume that use a car, this year first quarter, our country continues as before by the sales volume that use a car negative growth, drop compared to the same period 13% above. In fact, 8 years since 2011, only 3 years growth of car sales volume exceeds 5% , the others 5 years under 5% . Since appearing nearly 30 years by the sales volume that use a car 2018 enjoy growth first.
"Sales volume of this kind of one-sided pursuit despises the course of action of network quality, pounded the commercial pattern of car distribute domain badly, the degree that already reached to last hard at present. " chamber of commerce of dealer of business association car goes out in open letter middle finger. "In consumption depressed, control library and market below the multiple pressure of excessive competition, agency is digestive inventory, it is dish of vivid cash to flow, to reach the sale goal of manufacturer set, must be out of pocket sells a car with period can capital of fast steam again, some capital catenary rupture, can remove a net only. Can remove a net only..
Satisfaction of agency of chamber of commerce of dealer of business association car spends investigation to show, 2018, the agency of 85% did not achieve the sale goal of manufacturer make known to lower levels, the agency sale end that nears a half finishs rate inadequacy 80% . 2018, the market value of the main product that the agency of 57.3% reflects his to act as agent the wholesale price under manufacturer, whole industry value is hanged serious. The agency that has 11.63% among them 2018 deficit 5 million above; Only the agency of 12.08% 2018 gain 5 million above.
Chamber of commerce of dealer of business association car appeals, concern in channel by the enterprise that use a car and undertake adjustment on policy, make in all directions face change change:
1, should examine price system and commercial pattern afresh by company of the production that use a car, according to terminal market clinch a deal valence is adjusted in time establish reasonable trade price and sale guidance price. In terminal market, long-term price hangs agency, the sale clinchs a deal valence sells directive price under what manufacturer makes far, bring about agency new car to sell severe loss, cash dries dry up, can rely on asthma of manufacturer allowance incomplete only, deviated from the basic principle of commercial operation.
2, the cordon that exceeds 1.5 like dealer inventory coefficient, control a library forcibly by what should stop pair of agency with car production company or covert control a library. Agency is not the reservoir of manufacturer stock, however amortize ground, agency should shift a car according to market demand, ensure inventory carries circumstance is in city inside manage limits.
3, should feedback to examine system of supply and demand afresh according to the market of agency by company of the production that use a car. When manufacturer of the beginning of the year does a platoon to produce a plan, answer to listen to the agency judgement to market of a gleam of and opinion adequately.
4, answer by company of the production that use a car with car dealer together, enter in all hand in hand, should change to intelligence, share change etc " new 4 change " the advent of the times, use existing network terminal and user data, the commercial pattern that studies construction gets used to new era new technology jointly and service mode, in order to raise service efficiency and service level.
"If the lips are gone! " chamber of commerce of dealer of business association car points out, "Flourish of one flourish all caustic of one caustic all! The domino effect of car line of business will not be held back. Car dealer is not maintained, inevitable meeting affects leader plant and spare parts supplier, without the person can pay attention to one's own moral uplift without thought of others.
