One is not made the same score, one rises again, had not walked out of completely from inside the shadow of Note7 explosion incident, in the public opinion eddy that SamSung electron is immersed in breakdown of Galaxy Fold screen again. Recently, collective sufferred when GalaxyFold of mobile phone of screen of fold of SamSung head money is accepting the evaluation of foreign media " spit groove " , appear not only the problem such as screen apophysis, Shan Bing, Hei Bing, even some products use two days " be killed in battle " . SamSung expresses to investigate thorough matter of every breakdown prototype, remind consumer to be not uncovered inside the diaphragm on screen.
Decide formerly mobile phone of this fold screen will be released formally in home on April 24, beijing business signs up for a reporter to just learn to already adjourned. Because Galaxy Fold has not appeared on the market, and fold screen applies on this one product only, to the sales volume of SamSung mobile phone the influence should be finite, but inevitable brand harm, whether stroke smooth consumer in the heart " billows " , see SamSung even to this matter whether give out a logical explanation and processing.
Breakdown frequency goes out
Press a plan, galaxy Fold will land put on sale of North America market above all at 26 days. Before official put on sale, samSung provides the prototype of this mobile phone gain of reporter of media of a few United States, number advocate try out, but because screen breakdown suffers,spit groove subsequently.
The science and technology of CNBC edits Steve Kovach to express, galaxy Fold used a day only bad. He says he just is used normally, the fold office among Dan Bing act appeared thick wire of a black, had not shined of this part like element apparently, and half left screen twinkles continuously. What write on right now screen still is " Check Out Some Info To Get Started " .
The reporter MarkGurman of Peng rich company discovers, when oneself vertical stroke has finger, when touching screen with fingernail, screen can be given by stamp the small hole of appearance of a fingernail, and cannot recover from an illness.
To this, samSung respect expresses: "SamSung before this will a few machine of Galaxy Fold experience offers media to undertake evaluating. At present we were received a few with advocate the feedback related screen, to this, samSung will undertake detecting in the round to these experience machine, be checked in order to discharge and check reason place. Be checked in order to discharge and check reason place..
SamSung still signs up for a reporter to express to Beijing business: "Partial media expresses, they are being uncovered advocate discover screen is damaged after the diaphragm of screen appearance. Galaxy Fold advocate screen appearance Fu has diaphragm, this diaphragm is the one part that screen structure forms, provide protection for screen only, avoid to suffer accident scratch. If be uncovered advocate screen diaphragm or add any adhesive to its, possible meeting causes screen damage. Possible meeting causes screen damage..
Famous science and technology amounts to person MarquesBrownlee to support afore-mentioned views, he states he also thinks screen diaphragm can get off, from two screen in axes begins tear at, on result screen horse " with a buzz make sound and thoroughly black dropped " . He warns other customer accordingly, this film is not the screen diaphragm on traditional sense.
But it is screen not merely, the reporter Dieter Bohn of The Verge discovers, their bottom hinge that evaluates the axes in machine appeared " small protuberant " , when be being felt at the beginning, can feel very hard, small even ground is screwy screen. Final, this is in act of protuberant Ling Bing to damage, after opening a mobile phone, can see around the move is bit more protuberant, on the right side of white line appeared all round monitor. Bohn states he just is used normally, do not know this protuberant where to come.
Technical difficult problem
Galaxy Fold is the mobile phone of first fold screen that SamSung electron released at the United States in Feburary this year, price 1980 dollars (about 13 thousand yuan) . Be in last weekend, samSung already began those who accept Galaxy Fold to book, sell one sky very quickly.
SamSung ever expressed when releasing Galaxy Fold mobile phone, the fold test of Galaxy Fold made nearly 200 thousand times leaving combine a test, be equivalent to every second opening syncretic second, exceed 55 hours continuously. But this outside the evaluation of intermediary lets SamSung however by " make a face " .
Fold screen mobile phone is considered as 2019 one of a few big trends of the mobile phone. According to group wisdom advisory data estimation, predict dimensions of global fold mobile phone made an appointment with 900 thousand 2019. Kang Zhao of editor in chief of network of operation business finance and economics thinks, this basically is what the mobile phone assures while because of fold screen is enlarging mobile phone screen is portable degree, especially screen area of the front increases one times, one lay open comes, resemble small-sized flat computer.
Current, besides SamSung, the manufacturer that rolls out fold mobile phone formally still has China for He Rouyu. China bed Mate X appears on the market not formally still, although soft group mobile phone of Rou Yu has left sell close half an year time, beijing business signs up for reporter discovery, the still finds customer very hard use on the net experiences or evaluate, the sale page of net of soft space official also does not have an user to comment on.
Fold product to whole the perfect level that supplies chain, contain upriver raw material offer, of factory of middle reaches face plate produce can, fine rate, function, the orgnaization of downstream terminal manufacturer is designed, the solution of integral ply, the change of the UI after hardware comes true posed taller challenge.
Produce fourth major general of chief editor of science and technology of classics observation home, hammer to point out, current fold screen mobile phone still is put in a few challenges, the technical maturity that is screen itself and quantity are produced change ability to need to perfect and rise, 2 be systematic software and application software is comfortable deserve to still be not perfected, 3 it is fold screen is mixed besides the exterior spread out as flat need is returned besides computer more application setting is propped up.
It is the technology still matures not quite probably, manufacturer of most mobile phone still supports wait-and-see attitude to fold mobile phone, include apple, OPPO, Vivo inside, dou Weiming states the near future can roll out fold screen mobile phone truly. Associate group president Yang Yuanqing ever said with respect to comment of fold screen mobile phone " the mobile phone of all fold screen that releases now, released concept did not associate more than 3 years ago, a lot of manufacturers still are making PPT product. The product puts vitreous cabinet in, the price also stands high above the masses, can buy several flat computer " .
Influence geometry
The problem that Galaxy Fold appears, can't help letting person couplet remember at the outset Note 7 incident, product quality problem to enterprise of a mobile phone, affecting a likelihood is hard estimated.
SamSung mobile phone ever was the Wang Zhe of Chinese market, share of market of period of at the height of power and splendour is as high as 30% , although be 5 years ago, its market is had rate also be as high as nearly 20% , but 5 years short time, the market share of SamSung however take a sudden turn and become worse rapidly, bold and flowing. According to the sales volume data that research organization IDC releases, 2018, samSung mobile phone is in China market sales volume 3.34 million, the market is had rate it is only 0.8% . This among them, batteries of SamSung Note 7 reached the action of activator since explosive incident 2016.
Look in Kang Zhao, samSung rolls out GalaxyFold, should not be to go after sales volume completely, it is the show that inspires brand effect more, reveal oneself to have this advanced technology to consumer. "Resemble in those days immensity casing mobile phone, comprehensive screen mobile phone, the price that comes out at the beginning is higher, go after brand effect. " produce fourth major general of chief editor of science and technology of classics observation home, hammer to also think, the main meaning that SamSung rolls out a product should depend on showing a skill innovation, make and supply chain control capacity, short-term inside the product helps SamSung very hard achieve outstanding achievement growth apparently, samSung oneself also should be clear about this.
"Accordingly, although an a lot of problems expose to the sun in the process in evaluation, but this product has not appeared on the market, samSung still has time to be made to the product improve; Additional, fold screen mobile phone is a new technology after all, did not apply SamSung on product of all mobile phone, to the mobile phone of other type, sales volume influence is finite. But undeniable is, this incident still can have the harm above the brand to SamSung. " the personage inside course of study expresses.
No matter be manufacturer of other still to SamSung mobile phone, this incident is a lesson, if new product did not achieve perfection, any quality problems appearing after appearing on the market can be deadly harm. On this, although the apple is designing a trend to go up sometimes very conservative, sometimes the function of its product is not as powerful as the competitor, but also be not to wish to be eager to hope for success, avoid occurrence quality problem as far as possible.
