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Since close period of time, as the focusing of public opinion, the car sells the random elephant of the industry to be disclosed gradually, in 4S inn " hole " also gradually give oneself away. So, be what reason brings about 4S inn after all in " hole " piece not poor? The reporter undertook investigating at this point.
Industry chaos elephant is banned repeatedly more than, "Solve one problem only to find another cropping up "
The car is the stress that consumer complains all the time since consumptive domain is long-term. The disappear in the basis assist issuance data shows, 2018 countrywide specific commodity is complained in, car and component complain Gao Jubang head.
The proportion that car consumption held total volume of retail sales of consumable of our country society 2018 is 26.8% . When major customer is undertaking the car is consumed, had encountered those who fall more or less sale link is set " hole " , like collection be enforcinged " finance serves cost " etc.
Superintend sectional investigation according to the industry, the consumption that buy a car is violated mediumly compasses " derive collect fees " still have a lot of, include " compulsive decorate " " compulsory insurance " wait for by no means an isolated case. And in the maintenance in car later period, inn of a few 4S " trade component secretly " " increase maintenance man-hour " " do not press car of exchange a purchase of 3 packets of laws " wait for a problem different also level occurs.
Be aimed at these problems, superintendency department of our country various market is increasing the blow strength of random to the industry elephant all the time. 2017, zhejiang complete province is industrial and commercial (the market is superintended) the branch started by a definite date the car consumption domain of 4 months is special execute the law the action; 2018, hall of Henan province business affairs from began to begin a car to sell the market in complete province in April in those days special execute the law 100 days to act " look round " activity... however, severe compasses phenomenon cease all activities is violated when checking, "Limelight passes " stage a come back.
Lu rich fact says the president of limited company of rich spring investment that invests look forward to of many Internet car: "Cost of 4S inn investment, operation is very high, at present industry whole profit decreases, the job that manufacturer leaves to agency, index still a lot of, then these 4S inn are met deflect idea, the chaos that creates whole industry thereby is resembled ' solve one problem only to find another cropping up ' . The chaos that creates whole industry thereby is resembled ' solve one problem only to find another cropping up ' ..
"Lose money in business sells a car " the inducement that becomes screwy market order
"The price is hanged " " lose money in business sells a car " the austere issue that already became major car dealer to be faced with. The salesperson represents some 4S shop, divide a share specific model market is better, outside needing to add valence to book even, major model relies on to hit only fold ability to sell go out.
One is engaged in a car selling those who work 20 years plum the manager discloses, price of guidance of a new car 200 thousand yuan, make an appointment with 180 thousand yuan into valence, market terminal price is 160 thousand yuan, every sell agency give to be met deficit 20 thousand yuan. With this model model average sales volume comes to every months of only store 40 times computation, model of money of every months of odd simple sells the loss that cause to amount to more than yuan 80. "Then, agency can think method to be in all sorts of ' derive collect fees ' on make an issue of. Agency can think method to be in all sorts of ' derive collect fees ' on make an issue of..
"Finance buys a car to serve cost to be loan proportional 6% , the service fee that loan controls 6000 yuan 100 thousand yuan with respect to meeting collection; Guaranty carries insurance cost 2000 yuan; Do sth for sb on the card expends 1000 yuan; New car decorate makes an appointment with 10 thousand yuan; The industry is sure to return profit 15% , 1000 yuan or so. If all ' derive collect fees project ' the client is willing to buy, basically can fill neat deficit price difference. " plum the director says.
But, very rare client can get on sale link " sale covers a region " close completely according to sheet, such deficit cannot be made up for completely. The administrator of business of some car sale expresses Xi'an, in after service " production value " , and the manufacturer after the manufacturer that finish plans to assess sales volume returns profit, became another main gain source.
"It is 200 thousand yuan car computation with a sale, assume annual of the manufacturer that finish plans 2000 targets, can obtain total sales 400 million yuan 2% award, about 8 million yuan manufacturer returns profit. " this administrator says, to win this award, each agency can make the sale task that price war makes with finishing manufacturer.
And to causing " the price is hanged " cause of formation, bruin of automobile industry investor thinks, at present the competition between car manufacturer is sent more intense, but technical innovation rate is slower, the tradition is produced can superfluous, after production comes out, many car is pressed to agency, become agency to must sell the inventory that go out pressure. "In the meantime, nets of many enlarge of brand manufacturer insanity, in a place excessive add agency, bring about competition turns white-hot between agency, can make price war only. Can make price war only..
Mr Zhang says automobile industry investor, reached major 2013 agency is gain 2008. From 2013 up to now, the car sells an industry to suffer multiple element effect, declining tendency is apparent, especially nearly two years, major agency already began be out of pocket, support is only of all kinds " cover a region " offset deficit.
Transition of car sale trade upgrades extremely urgent
"But the argument that this can not make 4S inn damage consumer rights and interests. " Liu Lin of deputy director general of new and high substation says superintendency bureau of Xi'an city market, "After this incident erupts, city of Shaanxi province, Xi'an already began blow car to consume the special operation that domain chaos resembles. City of Shaanxi province, Xi'an already began blow car to consume the special operation that domain chaos resembles..
In interview, many car sale personage admits the practice existence problem of oneself, be willing to accept rectify and reform. But they express at the same time, current car sells an industry to also need transition to upgrade, more harmonious relationship should be established between manufacturer and distributors.
"The mode of prospective 4S inn wants a change for certain, moving toward small capital fund, intensive to change will be direction. For instance at present the sale mode of tesla, the experience is built below the line the car is chosen to order a car on inn, line, without intermediate link. Can save agency already so many capital cost, land, labour cost also can reduce considerably. " Lu rich fact says, "At present mode of traditional 4S inn had arrived lifecycle evening, the sale pattern that more efficient, convenient, intensive changes is coming. The sale pattern that more efficient, convenient, intensive changes is coming..
But also the personage inside course of study thinks, turn round traditional 4S inn to sell mode to still need period of time thoroughly. Plum the director says, at present strong, agency weak force reflects manufacturer in 3 respects: "The first, manufacturer is in same the city can be approved arbitrarily build new 4S store, already agency has no right bother about. The 2nd, major agency does not have the influence that orders goods optionally to manufacturer, the inventory structure of agency depends on completely the plan of delivery of cargo from storage of manufacturer, dare to cry board agency, qualification of representative of below one year appears possibly problem. The 3rd, invest inn of a 4S to need at least 30 million - 40 million yuan, if be high-end brand,need on 100 million yuan of capital possibly, agency even if is malcontent to manufacturer, very difficult also capable to change brand, rebuild channel. Very difficult also capable to change brand, rebuild channel..
