Envisage Ma Yun to become business circles tycoon euqally? Then you must hold these mentality of con

We will talk buy buy bought essence. If we long for social class, and the Shang Pinneng when consumption lets us obtain this kind of social class, then we are clear that this is planted so that do above all to the position longing for come from where. The viewpoint of the mainstream thinks consumerism is people is not the indispensible, child that is not actual demand now. American economist Fan Bolun points out, the identity competition that is without a meaning urged our consumptive action. Look in him, commodity from looking substantially is booty. Cite a case, assume your friend bought a new malic mobile phone, you do not want to be defeated by him, then you can follow suit likely also proceed with an apple mobile phone. Nevertheless, another economist that is called Richard Yisitelin thinks opposite income just is the key of the problem however. Look in him, we do not need some type thing obviously, but we or beautiful money go buying it, because we always compare the identity with others,be, than estate, the hope has position socially. Other spending essayist thinks, consumption is an immoral armament race, we fight wildly, pledge should surpass rival, who to see more cruel more dazzle, whose position is higher more exalted, the result formed a wasteful resource to be without rational modern society again. Nevertheless, we are OK still the angle look upon from developmental biology our consumptive behavior. We seek the status instinctively, seeking a status is a kind of pattern that establishs a connection with others. From ancient up to now, the mankind is competing all the time, be in all the time collaboration, right? And buy goods, having consumption is a kind of new way that to the society other member transmits ego signal only. Cite a case, the peacock attracts the opposite sex through spread its tail, the mankind is same also, through cruel the commodity of dazzle vogue gains the positive response of others. Our mankind is sociality animal natively, rely on the positive response that people acts to go out to oneself. Because you also have a pair,be, so actually his buying deed is to suffer the physiology demand place with attributive society to drive.