Occasionally, book dagger always thinks the consumptive behavior of consumer and habit let person ascertain very hard appear, want to join the consumptive view that shows a person, be afraid the external environment that wants the habit from consumer and commodity market not just sets out, be afraid the element that waits for many sided considering consumer psychology and social behavior even. Making consumer make a decision is the common result that the element of many sided produces necessarily, accordingly, art of classical on a few market word also has those who form its necessarily the reason of deeper administrative levels, for instance before book dagger hears a consumer to express " get although the gram is good I buy Ma Zida " view the expression that seems rebel against orthodoxy so, but this ability passed how long, book dagger was heard again " brand-new get the better of amount to very good, I choose Hanlanda " such viewpoint, no matter be,look from product and consumptive outlook, this word is worth while and thoughtful.

Consumer admitted generally brand-new get the better of the product strength that amount to

Contemporary and brand-new get the better of amount to fixed position a model of 6 medium-sized SUV, yes, you were not misreaded, it is 6 really. On the foundation that locates in this, the horizontal stroke compares own brand to have the 7 SUV model of a few sell like hot cakes up, price is in mostly 15-20 10 thousand yuan, and besides brand-new get the better of amount to the other joint-stock trademarks beyond the brunt model price of the model such as the Han Landa of price for example of 7 SUV, Angkewei is in mostly 25-30 10 thousand yuan, brand-new get the better of the price that amount to to locate as it happens is in own brand and joint-stock mainstream between the price of 7 SUV model, this hit the target that poor dissimilation competes very well.

Look from the price, brand-new get the better of the brunt model that amount to to be centered in 20-25 inside interval of 10 thousand yuan of prices, this is cheaper than Hanlanda, Angkewei, add brand-new get the better of amount to the length that there is 4930/1910/1720mm on dimension wide tall, wheelbase is 2865mm, get the better of on the space amount to and do not have clear inferior position, add in dynamical assembly, what this car motivation embarks is the 2.0T engine that code name is G4KH, this engine uses two kinds of different air officer, most high-power is mixed for 230 horsepower respectively 240 horsepower, at the same time partial model still configured 4 drive, such fundamental product strength or perfectly, accordingly this also got the self-identity of partial consumer above all, and go up in specific configuration, brand-new get the better of amount to whole department mark to deserve to back a car to be stationed in the configuration such as the car videoly, automatically by consumer reputably, accordingly, wait for a model to highlight Hanlanda, Angkewei brief match and miserable and shabby, more people affirmed brand-new get the better of the configuration that amount to and product strength. Major customer agrees with this, that is brand-new get the better of amount to the joint-stock brand that is the same as level is compared on the price and fundamental product strength more honest.

Configure bypass the immediate leadership to because the brand suffers,be restricted only, amlposition competition is only live

If be put in 5 years even 10 years ago, brand-new get the better of amount to appear on the market with this product strength, its price won't be compared 10 thousand yuan of price differ Hanlanda's 23.98-32.58 now how many, and brand-new now get the better of amount to with 20.28-27.28 10 thousand yuan price appears on the market, this otherer than be the same as class Hanlanda wants low nearly 40 thousand yuan, add in low match the configuration with the richer configuration on the model, brand-new get the better of amount to the joint-stock brand that surmounted much really than going up in sexual price 7 SUV, it is even before own brand, this price has very strong allure as before. Any brand is impossible nevertheless to be hit below the situation with brand whole competition ability such " drop portion " the price comes, abandon so large profit space impossibly also satisfy the requirement of consumer low car at the same time, accordingly, brand-new getting the better of the price that amount to is the competition ability according to current and contemporary brand will do, that is to say, at present the competition ability of contemporary brand can support such a few prices only.

From contemporary and even the expression that whole Han is a car two years this in Chinese market will see us discover not hard, contemporary brand is developing the strategy that had to compete with own brand stage by stage, this is the past is nonexistent, next, young change and motion is changed become contemporary come one year recently the markeddest characteristic. It is under the set off of this two big trends, contemporary brand is brand-new get the better of amount to amlposition to compete to just also go down to live merely actually, but actual strength of brand of be confined to goes weak considerably, on the price contemporary respect also not dare too too strong, after all the price that market sales volume had given Han to fasten Che Chen to weigh.

Low brand of car good value suffers be restricted, consumer converts other trademark

If say consumer differs in character very few if only alternative price compares more expensive product below premise, so Feng Tian may be early with respect to forestall whole world. But in fact, below the circumstance with good in the car low price, have as before very big one part consumer and even the product that take the consumer preference that counts mostly absolutely not to provide sexual price to compare more, and this among them very big factor is a brand, common saying says the person is living a piece of face, the brand is the face of the car, consumer buys a car to want to see product quality not only, omnibus price is compared, and can care about a brand, counting Chinese customer mostly now is when buying a car in order to promote the life quality, the brand is attached most importance to especially wanted, because this fastens car brand to take weak case considerably in Han, although contemporary and brand-new get the better of amount to enough and outstanding, but for the brand, book dagger thinks major person can choose Hanlanda as before such model, this also is why the reason that Hanlanda occupies this market by force for a long time before, because Hanlandaben has many personally,not be outstanding, however Hanlanda acquired more balanced show on product, function, price, brand, this is the reason that Hanlanda wins out, and brand-new get the better of amount to eye to come round to look, there just is an advantage more on product, price, but exist on the brand tremendous short board.

Brand-new get the better of amount to pretty good really, at least allows the room that a lot of consumer do not have captiously on configuration and price, but go up in brand and integrated competition ability, brand-new get the better of amount to may not to be able to be mixed through lower price get configuration higher to gain an advantage, if be you, does your meeting choice have the Korea car that sexual price compares more so?