Civil / China business military strategy
On the market of wine, never be short of " bestow favor on newly " , never also let " old bright phearl " Meng Chen.
[1]
"360 thousand, clinch a deal! Clinch a deal!!
Eve afternoon, guangzhou maintains office of crystal of benefit intercontinental hotel, one hammer sound decides the actioneer, 2019 man wine sale of age wine spring can promote to the climax:
Number of 012 pat article, originate in the wine of man of man spring card September 1, 1978 (man of glass of 3 great revolution) a bottle, with 360 thousand yuan of RMBs " day price " clinch a deal, achieve this field to auction maximum price, at the same time also refresh man wine is age wine auctions a record.
It is reported last year autumn, man wine hand in hand song De Yingxiang holds first auction of age wine special performance is met on, two bottles of wine 1979 send 380 thousand yuan of high price (average 190 thousand / bottle) , ignite spot atmosphere successfully, also make a much-told story of a paragraph of industry accordingly.
Spot media is analysed at that time, by clinch a deal valence amount to, this wine makes an appointment with 352 yuan / milliliter, outclass gold trades that day maximum price -- 270 multivariate / gram, do solid " liquid gold " title.
And age wine spring auctioned man wine a few days ago in " 360 thousand days of price " wine, capacity 540ml, amount to comes down, the price makes an appointment with 667 yuan / milliliter.
Present public figure has deep feeling: This bottle of wine is given off produce that year, cost price should just money of a few wool, this " liquid gold " financial attribute, great reputation not empty!
[2]
"Wine deposits the wine with longer time up to now from production namely " . Really, time is to gift " is rare a when be short of the characteristic such as " of gender, high quality, high value important measure a level.
Especially crop takes whole liquor job only 5% , the sauce sweet white spirit that created 40% industries profit however, one of its exalted profit basis, also be time cost and value cash.
Man wine hole of treasure of sky of Chu Jiusheng land
The sweet wine of top class sauce that is a delegate with Maotai, Qinghualang is exemple, ferment completely by commissariat brew and come, need is cast twice makings, 9 times evaporate is boiled, ferment 8 times, take wine 7 times, produce working procedure basically to be about only last a period of time a year, after this passes several years of deposits, just can appear on the market sale, it is liquor category in most can will store what time reciprocity changeover is character is sweet model category.
Also accordingly, top class sauce sweet wine just more become wine to collect the first selection with investment.
"Time is the enemy with sauce the oldest wine, also be the friend with sauce best wine " , lin Ceng of Wangjun of man wine president is more than underline time to sauce wine, especially the importance of wine character.
And according to publishing data, sweet wine of man wine sauce stores the quantity already amounted to 130 thousand tons, future still will enlarge wine deposit dimensions ceaselessly, achieve 300 thousand tons.
Cost 10 years for this man wine, invest 10 billion yuan, make wine of the man that finish manorial, layout area of brew of zoology of 5 big core, of 4 kinds of different pattern store spirits division, series connection has flow of man wine is distinctive and scientific keep in storage, make " grow raise Tibet " -- be born in bare water river, long in Tian Baofeng, raise in pottery jug library, the particular brew that hides in Tian Baodong and store environment.
Of time accumulate those who reach character to hold to, can explain probably, why man wine this centenary old brand, however the appearance with absolutely a dark horse, be reached to collect group public figure to chase after by investment group hold in both hands:
Man wine character is very good, but its wine still is in value flat now.
[3]
Group of the get warm again after a cold spell of liquor market, high spending is right of character send more take seriously, division of your name spirits lays age wine more and more suffer chase after hold in both hands, also be collected by major, investor favour.
An industry reported data shows 2015, domestic name wine collects lover to achieve left and right sides of 600 thousand person, wine folk collects the market to trade amount amounts to 50-70 100 million yuan, 5 years liquor collects future market dimensions predicts 100 million yuan to be able to achieve 200-300.
The industry analyses a personage to point out wine invests agitation to will come at that time, although at this late hour has no clear statistic, but of wine of market culmination price trade the message already came out again and again.
2015, element has " green beauty " say 1957 " Jin Lun card " export Guizhou Maotai (vase of green sign white porcelain) the face can be uncovered in domestic sale, clinch a deal with 2.16 million yuan;
2017 autumn, annual meeting of association of Chinese wine trade, old 45 1963 8 names wine recovers from an illness edition product, auction assembly pays price 3.404 million yuan.
Media coverage, man wine for two times hand in hand song De Yingxiang, china most the control business of core wine resource and operation business, sheet was wine business 2017, battalion closes to already exceeded 3.5 billion.
But the wine with tremendous to latent capacity photograph trades the market, its also may be the one fraction of the iceberg only.
Because be analysed with respect to its, collect a bound not only, at present already more invests an orgnaization to be in those who value wine resource is rare be short of a gender, and good investment redound, enter wine to collect a domain in a large-scale, a few orgnaizations enter with billion capital start even.
Of large quantities of orgnaization capital intervene, also mean wine is collected and investment market certainly will enters mature development quickly period, future more but period.
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The picture all comes from a network
