Lei Jun of author of millet science and technology ever had a famous remark " the station is on blast tuyere, the pig can fly " , this word also is applied to once brand of east wind scene. Lending fervent SUV spring tide, from scene 580 come out begin, east wind scene likes a dark horse general bolt runs quickly madly, brand sales volume was as high as 280 thousand 2016, scene 580 more kill several times before presenting sheet of a list of names posted up of SUV sales volume 10, for a short while scene is not had 2.
Progress arrives here, ought be an enterprise seizes market opportunity, send the encourage annals story that unfold flourishingly, but east wind scene next trend, brought about the tremendous predicament that it faces nowadays however.
Sales volume drops greatly, scene no longer
Experienced brief blowout period hind, the scene that regards brunt as the model 580, begin from 2018, its sales volume all the time " drop drop endlessly " . 2018 first half of the year, sales volume of whole of east wind scene shows bluff type to glide, accumulate sales volume first half of the year only one hundred and seventeen thousand four hundred, dropped compared to the same period 11.19% .
View newest 2019 data again, as once the pillar model of east wind scene, scene the 580 result that also had achieved eleven thousand four hundred January only, begin from Feburary, drop all the way, its in March sales volume more drop to 4512, sales volume of 1-3 month accumulative total drops greatly compared to the same period nearly 50% ! Scene 580 already " elegance and talent no longer " .
To redeem declining tendency, east wind scene rolled out the 2nd SUV in January 2017 -- scene S560. However this is called " the youth's SUV " since will appearing on the market in November oneself, sales volume goes low all the way, the month is sold always wander in 1000 3. Will look at present, no matter be once scene of sales volume pillar 580, still be S560 of scene of the 2nd SUV did not achieve east wind scene anticipate.
"Super protect character " hide a road
2016 scene 580 during appearing on the market, east wind scene because invite 100 " the net is red " direct seeding, and 7 years when the spot announces / 150 thousand kilometer is super defend a service character. This kind measures the manner with dye-in-the-wood confidence to producing quality, the attention of the person that also earned heavy consumption naturally is spent. That these 7 years / of 150 thousand kilometer super protect character if really all wool and a yard wide?
Through going up the graph can see, east wind scene 580 so called 7 years / 150 thousand kilometer is super protect included range character actually very small, include motivation, batholith, automobile body only these appear very hard almost the component of breakdown. Resemble when chain wheel, engine oil dish, clamp of camshaft, apply the brake. Air cylinder is lid assembly, medium at the same time cold implement etc is the component that the supplier provides more, it is 5 years / 150 thousand kilometer guarantees.
Besides afore-mentioned projects, other part expiration period remains 3 years. And 7 when scene of east wind wind says 580 times years 150 thousand kilometer guarantees, included very few one part hardware only, and guarantee between the expiration period when component occurrence problem needs to change, can have collection cost with the means of depreciation cost.
Can say, east wind scene 580 so called 7 years / 150 thousand kilometer is super defend a service character, just be to raise new car to appear on the market attention is spent, a when play with consumer " paronomasia " just, this covers a road to must not refuse to obey even Tanggedou.
10 months are maintained 30 times, car advocate difficult set one's mind at
East wind scene recumbent low is politic before this the person that attracted heavy consumption is bought, but the frequency hair that accompanying problem of later period quality, let consumer realize the product quality of brand of east wind scene, what did not resemble what publicizing at the outset is good in that way. Especially once advocate sell model view 580, in later period it is to make a car more advocate the object that complains centrally.
10 months were repaired actually 30 for many times, listen how go up to feel very mysterious? However this issue is really real however solid in Shandong car happening advocate on cropland gentleman body! According to " the car consumes a net " report: Cropland gentleman bought scene of an east wind in place Feburary 4, 2017 580 new cars, can not think of so far problem with respect to in quick succession appear. According to the car advocate cropland gentleman place is narrated, it is every month has major while to be in almost build a car, serious when even the car stops in 3 months in the home to dare not leave.
According to cropland gentleman description, bought this car to look for a trouble to oneself namely simply, the problem that has appeared before car specific item has light of breakdown of storage battery short report, safe gasbag Chang Liang, gear-box makes a tooth-like part of anything, back a car breakdown of radar invalidation, air conditioning, engine trouble, scuttle is slack, one key enters breakdown of Buddhist templeput on the brakes of hand of breakdown, electron, cannot start etc, the problem arrives more without number, how do this allow a car again advocate set one's mind at?
Such problem is not put on the car of cropland gentleman only, hall elder brother is consulting of car qualitative network after complaining a report, discover 2016 scene of 580 complain case to be as high as 2810 cases actually, the service is complained also amount to 257, already exceeded an industry to be complained on average far rate. Among them, sheet is automobile body accessory reachs electric equipment board piece, complain a quantity to be as high as 845, occupy than exceeding 30% , can weighs an industry most.
Besides, the pensile system of 580 mixes scene engine, also be the object that consumer place key complains, engine flameout, abnormal knocking, leakage is oily, transmission invalidation, even still brake is out of order this kind of extremely serious production makes defect. Hall brother also can say only, scene 580 go to today so the circumstances that sales volume drops greatly, also be not without the truth.
Terminal management disorder is poor
The problem that east wind scene exists depends on producing production segment not just, system of the maintenance after making work to terminal is the careless omission with tremendous presence more. Have a car advocate complain on car qualitative network: Suddenly change one's identity became the new car that he buys " stock car " , the discovery when shifting a car is indoor light, deputy drive safe gasbag already all damaged, and air conditioning already also had slack watermark, glazing balata craze, the defect such as malfunction of remote control key.
This car advocate experience makes a person sympathize with more, be sold by inn of experience thing 4S not only accident car, still be forged to sign by 4S inn, buckle GPS of car, collection to add outfit cost to discover however forcibly did not install. Make more this car advocate those who feel be bitterly disappointed is, the car was bought to spend the time of a week only in oneself, when thing 4S inn direct " close down " . This also exposed the nonfeasance that east wind scene builds in terminal system directly, and on after service quality no matter pay no attention to, let consumer finally assume a bitter pill to swallow.
Hall elder brother is commented on
In east wind scene once the backside that high speed develops, the disorder of the problem frequency hair that is its product quality however and terminal management system is poor, the customer that let buy product of east wind scene will assume a bitter pill to swallow. If want car brand equalize passing line, the east wind scene nowadays returns standard of short of pass mark apparently, if or else can be static,next hearts are free from anxiety make good product, receive east wind scene be sure is sales volume and public praise collapse with a loud crash.
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