Respecting pain spot, it has two meanings. It is labor pains (now and then come to you) , 2 it is pang (painful you must solve ability to go immediately) .
This also is at present the accumulation on the market is like hill, however excessive and coessential a crucial factor that change. A lot of enterprises / product manager, think to produce experience and plant equipment advantage for years by right of oneself, no matter what do,the product can sell a conflagration spy ammunition.
Little imagine, encounter again and again however when throw on the market " throw a damp over " , why can you appear such ending?
The answer is: Did not find the pain spot with real user, a be surface layer only probably " urticant dot " . Be like " share umbrella " , is what can you say it was to find an user true [pain spot] ?
This is at most urticant dot, when raining only because of it, or it is to go out at ordinary times forget when carrying an umbrella, just meet now and then use, solve be not is to use what be in in doors to move need, what is also saying to go up of course " pain spot demand " .
How can that just dig the pain spot with disinter real user? It has what skill and mining method again, this piece tear open the key for you solve and find dig [pain spot] method, fall into in order to avoid " urticant dot " regard as " pain spot " in hole.
You will receive this order:
Does pain spot decide what is → is opened bogus pain spot? What is its expressional form?
Pain spot digs → what is real pain spot, with what method ability mining comes out.
→ of compose of pain spot solution tears open solution with example what is the pain spot demand with real user.
→ of pain spot relation announces with example the join between it and user concerns, obtain the commercial value that we want from which.
{! - - PGC_COLUMN- - }Pain spot indolence, this is brand of a lot of newly established and new product when cutting the market, become not lukewarm finally not fire, have a plenty of 3 two months to did not see its sign even, this also is to bring about a new product " awkward wind up " main reason.
Pain spot demand is not with ego the preference is mixed subjective guess those who will judge, also be not the phenomenon that sees its face to be able to conclude immediately, is what there are you to feel really on the market and user body alleged " pain spot demand " ?
It needs to adopt corresponding ground skill and method, go what more thorough mining and abstraction ability produce an user is true [pain spot demand] , is not the fictitious dot of the sort of perfunctory.
So called " pain spot " , tell like article begin place namely, it is labor pains, 2 it is pang.
"Labor pains " just ache a little while, cannot pass how to long had been met. Be like in front say " share umbrella " . But " pang " big different, a when because this is to matter to an user,personal interest or instantly must not not solve " painful " , do not have report like the mobile phone, or be to do not have a network, this is the user needs what you will solve truly " painful " , offer in time to him namely " dispel is painful " method.
Dig pain spot, above all is what we need to find an user painful where be? Why does the user want " is dispel painful acetanilide " ? The correlation with direct what do this have with his individual? After only an one layer ground undertakes combing, what you just can discover an user is painful where be, just also can offer to him seasonable " dispel is painful " effective prescription.
Before digging pain spot, we need to make clear Hunan first, what is bogus pain spot? What is true pain spot?
What does the form that bogus pain spot behaves have?
Express stratification:
Express stratification, those who point to is the surface look like pain spot " pain spot " , if dress up,this kind of meal that becomes a clerk into amah serves, the surface looks is to have innovation, have demand, be not the immanent motive that the user needs truly actually, what the client wants is elegant environment and delicate meal.
Low frequency second:
This is to bring about new product of a lot of newly established / a crucial reason that the brand fails, the much frequency that cannot be satisfied quite because of your product and reachs an user second demand, that cannot form a kind agglutinant, also won't let user generation is used to and be depended on, also won't pay close attention to your product too and remembered.
Be like " share charge treasure " , it is mixed in specific setting only time just can be used, if go having a meal in restaurant, or when seeing a movie, just can use temporarily, the viscosity that also cannot form an user naturally.
Blame is firm need:
This is typical " urticant dot " . In every case is not the product that just wanted, final metropolis is forgotten by consumer place, if a product, it is OK also that the client is used, if also need not going, you imagine, can be it still become just wanted a product? Wait like acoustics of dishwasher, blue tooth.
Not acetanilide:
The product of most failure on the market, among them a very main reason is [not acetanilide] .
Why?
If " cannot quite seasonable and acetanilide " product, the user wants to be used, be unable to call to mind to also need not go, can become an issue that end up with nothing definite finally, also cannot become the main event that the user cannot leave or urgent need solves immediately, if reduce weight or heighten kind (the use with its long need and hold to ability to produce the result, see the cate before is not controlled again, ate this to say again suddenly first) .
How can you just find the real pain spot of the user?
Just needed + high frequency:
Just needed + high frequency, ability makes the pain spot demand of the user truly. Because a product is only below the condition that contented user just required, ability becomes them the thing of daily and frequent bring into contact with, ability implementation is used high frequencily and also remember subsidiary channels in the human body through which vital energy to imprint.
Be like: Want to go to a new place when us, because search,be less than a road and when affliction, right now electronic navigation map is us is firm want a product, namely can can offer for the user immediately " dispel is painful " " effective prescription " (solve a problem) .
Simple + pain spot:
This is a crucial essential factor that digs demand of user pain spot, be like a product (APP) too complex with trival word, so learn and the user tries with respect to won't beautiful too much time, of course, also won't make the pain spot demand of the user.
When if some of APP is in,be being registered, the information with meeting overmuch setting fills in design with what operate ability to return home page for many times, this also is not the pain spot demand of the user, became the task of the user and psychological burden instead, bring about them finally to abandon using your product.
Cost + accrual:
Any can make the product of user pain spot, it is sure the cost that one can be quantified and accrual. If your product cannot provide the benefit with seasonable user, then it cannot become the product that the user must want.
Be like: When you meet with the friend on the weekend, as a result of glad to drank two cups more, but because check X to drive now very severe, be afraid of again be caught with amerce, right now generation is driven appeared.
Its replaced action to reduce cost for you namely (buckle cent and amerce) , also let you receive income in time at the same time (leave out the risk that is punished and anxious) .
[pain spot is dug] it is to matter to a product whether cut the market smoothly, open the market, get consumer likes a crucial essential factor of the choose and buy finally.
Without pain spot, buy intention with respect to what cannot call an user, also cannot become the product that can develop continuously / brand. A crucial chain still is included among this, that is value abstraction.
As to the value that how cares pain spot demand and user, the increase that they want translate into, continue to learn please " law of heart of actual combat of be born sale " below one: [these 4 methods that abstract product value, will aid you to promote the sales volume of 4 times] .
