Touch porcelain, a kind of business circles " last long " management strategy.
Touch porcelain to be divided roughly kind.
One kind is touched from business level, what do you do, what do I do accordingly; Flat perhaps be, everything what what I do, touch you technically to come namely.
One kind is public relations and sale level are touched, who is main show form big who do I touch, who is the famousest who do I touch, anyhow, I am about to touch rise.
Touch rise to just have lively, just have eyeball, ability is occupied do.
Share today -- touch porcelain, of the person that all doing poineering work painful.
Everything what what I do, touch you technically to come namely
If talk " touch porcelain " highest state, company of software of VirnetX network safety should is one of.
This company holds water 13 years, employee 20 bearer, but trade pattern it may be said comparatives artful: Do not make a product, do the patent that may block a tycoon only, next wait for one's chance hits out.
Depend on this action, this small company roughhouses to the apple, Microsoft, tycoon company such as Xi Menzi time and again, results quite abundant.
2007, virnetX sues Microsoft to use its VPN patent without allowing, this lawsuit hit 3 years, pay 200 million dollar to buy patent accredit to end with Microsoft;
2013, virnetX stock trick is applied again, microsoft is in court " dogged resistance " 1 year, compensate gives it 230 million dollar;
During battling with Microsoft doing, virnetX conveniently still gives the apple accused -- 2010, 4 patent related the Face Time that VirnetX sued IOS system of the apple to encroach it, VPN, domain name.
The apple does not wish easily give in, lawsuit lasted 7 years, the result also is " very feel sad " : Appeal time and again, appeal to repeatedly be defeated repeatedly.
Final, the apple is sentenced 440 million dollar, more expensive than the court decision when 2012 nearly 100 million dollar...
ViretX with software build up, but it did not rely on to do a product to score a success, annual did business 2009 income just 40 thousand much dollar. But, won the lawsuit 2010 after Microsoft, income 200 million dollar, farther sturdy ViretX " rely on patent to touch porcelain " the determination of development.
Depend on these capital, and oneself do research and development and patent only, what do not make a product is dedicated, virnetX owned 110 multinomial patent, still have multinomial be in examine and verify, among them many it is company of science and technology bypass hard " hole " .
I borrowed your, copy had been done, I sell you fruit again
Comparing VirnetX to touch porcelain to make what the person despises cover a region more is:
I borrowed your, copy had been done, I sell you fruit again.
This listens go up resembling is jest, but it is a fact however.
For instance: Recently 10 years, rocket Internet depends on this one action, scooped up more than 1 billion U.S. dollor, also become accordingly a lot of achieve the person that do poineering work formerly most hated object.
Rocket Internet establishs 2007, found by 3 brother of Germany. The target of the company is very specific, make the whole world besides China, United States company of the largest network, strategy and method are: Who is successful, who to copy, copy sell it.
Press this inside story, they are the EBay – Alando that did German edition first. Go up line 100 days, EBay abandons 38 million dollar " destroy " it.
Of course, they still imitated Amazon to do Lazada.
Although, amazon is done not have be duped, 1 billion dollar is used however in Dan Mayun and A, lazada redemptive.
This grabs money namely simply!
Nevertheless, they once ground of lofty aspirations and great ideals should borrowed Facebook, technology and patent are too difficult, did not copy; They ever still tried to borrowed Airbnb, executive difficulty is too great, copied two months, abandoned.
Cosmic black hole is derivative industry black hole, visual China, "Touch porcelain China "
"Touch porcelain " business, still have a lot of kind actually.
But try to be unique to still cause tremendous controversy, should belong to visual China.
The copyright disturbance that photograph of black hole of a piece of universe causes, everybody understands most propbably somewhat.
Visual China sells law Wu make it, encroach the legitimate rights and interests of the person that achieve formerly directly, be opposite again directly the person that use undertakes " dimension authority is extortionate " , the person that achieve painstakingly formerly already also sufferred from the person that use.
Of domestic nine times out of ten from media, rich advocate the dimension authority suit that has had visual China, even " fishing type thought fors the time being " .
Just had a net to get on that so " bitter vision China is long already " .
To this matter, CCTV publishs a comment to say: Punish severely visual China, the cancer of market of cut away intellectual property, clap making a person applauds.
Should do poineering work encounter brand, patent
These a few afore-mentioned case are the iceberg in intellectual property industry only one horn, according to the newest data that court of top recently people publishs, people court controlled intellectual property newly 2018 civil, administration and criminal case amount achieve 334951, increase 97709 than 2017, rise compared to the same period 41.19% .
See here, small sharp the first reaction is: The person that why to do poineering work is always work / does the ability after is the product borroweded remember go carrying intellectual property to protect?
In the final analysis or the consciousness that protect to intellectual property are too fragile and " touch porcelain " opponent is too formidable.
Small fast feel, want to had protected oneself intellectual property, want to know what intellectual property includes above all, it and our oneself have after all why associated.
One, what is intellectual property?
Intellectual property is to point to people the patent rights advantage that with respect to its place of intellective work achievement enjoys lawfully, it is the country gifts normally author is intellective to its the patent rights that achievement enjoys inside certain period or exclusive right (Exclusive Right) .
Intellectual property from saying substantially is property right of a kind of aeriform money, the tangible worth such as it and building, car is same, get the protection of state law, have value and use value. The value of a little great patent, well-known logo or work is far also the tangible worth such as outclass building, car.
2, the type of intellectual property
The type of intellectual property basically has two kinds: One kind is copyright (also call property right of copyright, literature) , another kind is industrial property right (also call industrial property right) .
(one) copyright
Copyright weighs copyright again, it is to show natural person, legal person is other perhaps the floorboard of the property right that organizes pair of literature, art and scientific work to be enjoyed lawfully and mental right. Basically include copyright and the abut right that concern with copyright; The intellectual property that normally we say basically is to show computer software copyright and work are registered.
(2) industrial property right
Industrial property right is property right of a kind of when practical economy sense has in pointing to industry, commerce, agriculture, forestry and other industry aeriform money, by this token " industrial property right " the name is more proper. Basically include patent and trade mark right.
How should have the person that do poineering work protected his intellectual property?
Intellectual property to doing poineering work for the company, no matter be application company of new and high technology, appear on the market or financing can be one big edge tool. The importance of intellectual property is self-evident.
But, applying for intellectual property is exquisite strategy.
The ancients cloud: Military forces was not moved, army provisions go ahead of the rest.
The enterprise should have " intellectual property strategy plans " consciousness, accomplish " the market was not moved, intellectual property go ahead of the rest " , make tagger, competitor inorganic can be multiplied, the freedom that acts with assuring oneself market adequately and limitative adversary act.
Intellectual property strategy plans to basically include: Secret of authority of the brand inside certain to him future level, patent, copyright, name, trade counterpoises the detailed plan that waits for the right to have strategic position.
On April 26, day of world intellectual property
Develop as economic high speed, intellectual property serves the healthy progress of course of study, country, enterprise is spent to the heavy visual range of intellectual property taller and taller, according to statistic, at present advocate the orgnaization amount that business Wu serves for intellectual property exceeds 26 thousand. Intellectual property has worked with ours, the life is inseparable.
Tomorrow, we will be greeted -- day of intellectual property of nineteen world
Annual, the whole world will celebrate intellectual property day, include place of orgnaization of intellectual property bureau, government, college, law, enterprise, international organization of government of organization, blame, middle and primary school, and in coming from the people of all sorts of all corners of the land, ages to will participate in its by tens of thousands.
In this extraordinary time, & of quick way Wu is fast praise know to produce, offer package of great gift of on 4260 privilege for everybody, the person that the everybody that help strength does poineering work protects intangible assets!
The coupon that get, when next only settle accounts after getting, systematic proper motion is touched buckle!
Is brand, copyright, patent favourable in a limited time?
Mobile time: On April 23, 2019 - on April 30
Mobile city: Beijing reachs partial city, specific allow with what the product belongs to a city actually to be
Quick way Wu is subordinate and dedicated those who provide intellectual property service child brand " fast praise know to produce " , through development of 5 years, handed over the report of a bright look:
Add up to brand registers 117705 (domestic brand 109423, international brand 8282) , it is successfully 90 thousand + the client provides intellectual property service.
Professional service is mixed inside course of study of the client extensive reputably --
2016, was seleted countrywide brand two years to act as agent continuously 2017 10 strong
Unit of China brand academician
2016 Tecent poineering part is excellent service business
Alive bound knows to produce day, display on our cordial intention, & of quick way Wu is fast praise know to produce the intellectual property that will defend you together with you! Do not forget illicit letter is small make up the coupon that get oh ~
Content is referenced:
1. touchs the skill in various types of combat of porcelain tycoon, china business military strategy, wang Tian
2. protects intellectual property, do not let ground of others without striking a blowing take away your originality plan, wu Xiaobo channel
