This operation of public praise, the meal trade that allows a businessman rises sharply

Civil | Zhang Wen politics

Editor | Du Boji

How to promote idle fortune battalion capability, it is the difficult problem that is placed before prandial businessman all along.

On April 25, alibaba makes the same score entablature tablet to announce below standard of this locality living, rate preexistence Hangzhou is pilot " book " function, satisfy the repast requirement that the user books ahead of schedule.

Reporter of business of the world network learns from public praise, the user of Hangzhou opens public praise App to click " book " channel, can choose the dining hall that admire in the heart, make an appointment time has a meal to inn, can finish directly order dishes, arrive by conventional time inn have dinner, can save many time.

To promote dining-room the utilization rate of unused period of time, public praise rolls out wrong peak repast to still will enjoy lowest 3 enjoyment favourable policy.

Public praise is aimed at tea before drink, bake or fastfood wait for light meal to had rolled out a mobile phone to nod single function beforehand. Just, compare with prandial businessman photograph, light eat did not cross a rate or apparent height period of time say. Its mode is simpler also: Next sheet make an appointment on consumer line, carry oneself to inn, the problem that queue up is able to optimize.

And the mobile phone that faces prandial businessman is booked, it is public praise when be aimed at have dinner height and idle divisional, undertake drainage to consumer, when doing business effectively for the sake of extending a businessman, grow.

"Guest of period of time of hypothesis businessman height is malcontent, what then it should do is to hit a few discounts to let storefront full desk; To another businessmen, arrived at 12 o'clock from midday afternoon at 1 o'clock half, full at 2 o'clock desk, consumer is entered do not come, he may choose other store, that businessman gives a few discounts suppose, put to 2 o'clock - at 3 o'clock such period of time, consumer may choose to come in this period of time have dinner. " citing of public praise staff member says.

The businessman accepts system of entrance tablet POS, tiring-room can affirm automatically " book " drain reserve oddly, automatically. And, the businessman can calculate those who give every time Duan Ke to release to reserve a table in real time through the data model of public praise, adjust in time, roll out in the light of different time paragraph stretch discount. The brand of chain day makings with Hangzhou " meal of a person adept in martial arts and given to chivalrous conduct " come blessing person inn is exemple, in the morning 11 o'clock booking a discount is 6.5 fold, was at 2 o'clock afternoon 5 fold, was at 8 o'clock in the evening 6.5 fold.

Do not come to avoid to book an user repast, public praise sets to assure a mechanism, if the user books time to retreat sheet to will bear more than the poundage of 10% .

The businessman is passed " book " quick results beneficial result. Public praise of the line on meal of a person adept in martial arts and given to chivalrous conduct is booked only two weeks, data shows inn of its lakeside silver-colored peaceful on the weekend, rate reversing a stand promoted 10% , fastigium lengthened 60 minutes, guest unit price promotes 8 yuan.

To the businessman character, cost of chummage, personnel is relatively fixed, receive order food service beforehand, can promote the experience of consumer and have dinner efficiency not simply, and, guide consumer to be when second height or idle have dinner, still can promote rate reversing a stand and storefront personnel use efficiency, increase income.

"The have dinner height of average dining room basically centers at noon to arrived at 12 o'clock afternoon at 1 o'clock half, and arrived at 5 o'clock afternoon in the evening at 8 o'clock, if can pass the discount when idle to book, realized the peak value give somebody a new lease on life of meal businessman height, to meal businessman character is increment. " Liang Zifan of author of meal of a person adept in martial arts and given to chivalrous conduct says so.

Current, hangzhou already had include home of green tea, grandmother, one on the ground, wet Niu Hai to write down, the line on nearly 1000 dining room that Macao beans gains inside books business. Public praise meal serves Chen Cheng of career department general manager to express, "Current, book functional preexistence Hangzhou pilot, future still will duplicate to countrywide limits. Future still will duplicate to countrywide limits..

Say simply, public praise is doing at present, it is to improve the business of prandial businessman to basically center at noon two hours to mix in the evening the current situation of 3 two hours. Public praise staff member expresses, "We want to do now, the fill of other period of time that is a businessman a day 24 hours rises. The fill of other period of time that is a businessman a day 24 hours rises..

Be based on this one tentative idea, besides book, public praise and Hong Kong Xin Yao mark the cooperation such as tea dining-room, redesign afternoon tea menu, the meal when digging idle consumes demand. Manage together, the opportunity dot that breakfast, food taken late at night also is prandial businessman is rolled out when idle.

"' book ' this setting is stronger, also be to touch amount to consumer and businessman to compare an efficient way. " public praise staff member says, "We are met the category according to different businessman, position of located a sector of an area, roll out more careful the setting design that change, the likelihood also meets those who follow business door itself move a line to transform band. The likelihood also meets those who follow business door itself move a line to transform band..

After all, regard the commerce in A as the meal edition of the operating system, what public praise can offer to the businessman is drainage, book, dot eat, close silver-colored, tiring-room and those who supply chain management to wait for meal whole technological process is package transform program.

According to the newest report of easy view: 2018, china trades to store business market dimensions amounts to nine hundred and ninety-seven billion six hundred and thirty million yuan, grow 31% compared to the same period. Easy view thinks, public praise became hungry, beautiful group is commented on change on the line that waited for platform to raise a businessman considerably rate, assist businessman drainage continuously, pull new, increase sale and reduce cost.

In addition, the new spending pattern such as dining-room of sheet of mobile phone dot, wisdom also reframed consumer experiences flow, the time-consuming, small effect, period of time and area limitation problem in solving original consumption flow.

2018, alibaba establishs hunger life of this locality in the A that combines with public praise serves a company, the key 2019 is to drive the digitlization of service industry of this locality life to upgrade in the round, enclothe more whole life to serve setting.

On line " book " it is a when public praise initiates new campaign that grab a beach.