To the dream of fortune, the times of every reform has two sides sex, it is a few more knockdown person, make a few people. This, in China's quick and transitional 30 years, you Xian is outstanding.
On Feburary 23, 2016, the line on the cash pot that Sun Bing founds does not trade to a year the forehead is broken through 2.4 billion, show itself in industry of whole Internet banking, become industry of whole Internet banking to seldom be counted one of platform of gain.
Sun Bing of author of calf cash pot
Sun Bing, before Tecent small letter the international market is senior chief inspector, dominant small letter is abroad the brand market of 18 countries works, before leave, small letter is abroad the user already was accomplished 200 million, southeast Asia also makes the small letter is the hottest market in abroad dilate.
From change opportunity
Why to leave Tecent in refer, when choosing Internet banking, sun Bing gave out 3 reasons:
Scope effect: The commercial pattern of the tycoon such as Internet BAT basically relies on game and advertisement, tended mature game market dimensions is one billion two hundred and fifteen million seven hundred and fifty-two thousand one hundred and ninety-two level merely 2015, and the Internet finance dimensions that still is in development phase already was achieved however one billion three hundred and sixteen million one hundred and thirty-four thousand nine hundred and twelve,
Internet + : At the same time he also expresses special value Internet + finance, basically be the creativity of Internet, shorten method, reduce cost, transparent flow will bring the change that assesses hard to financial industry, and change means an opportunity.
Innovation mode: "The mode of international finance innovation that Internet finance confuses already run with a kind reduces financial risk, use a line to get offline on enlarge of Internet finance mode is large-scale. " Sun Bing thinks, "This kind of means can be OK at present in suspension of P2P of major careless root is in avoid the difficult position that expands in sky. "This kind of means can be OK at present in suspension of P2P of major careless root is in avoid the difficult position that expands in sky..
Work must efficient
2015, sun Bing and expert of T4 of money Fu Tong inside a few copartner are in be less than 5 kilometers from Tecent edifice far south garden of hill science and technology founded cash pot, carry the line on APP1.0 version in shift hind before long, acquire investment of author of class of calf capital ten million.
What Sun Bing advocates is simple palpability is efficient work means, in poineering initial stage, sun Bing solicits a talent with the time of a month, completed a group initiative frame is built, guided a group to finish products plan, development, test to go up successfully inside a month line.
In the time that does not arrive 1 year after the line on the product, accumulative total of calf cash pot kind investment exceeds 2 billion. In January 2016, calf cash pot announces profit formally external, seldom count in platform of finance of many 3000 Internet in making a trade can one of several platform of gain, day all of 30 million clinch a deal to also let cash pot become the platform with 2015 the rapiddest development.
Data of operation of calf cash pot
Thinking difference decides the result is oriented
Internet finance follows other Internet industry the biggest differring is, osculatory frequency second drop very fast, because this needs the ceaseless contact that seeks product and user to nod, so difference is changed to Internet banking industry especially important.
Hold a post 9 years in Tecent, sun Bing says frankly the contact is most is an user. "The interest rate of Internet finance all the time finance of prep above tradition, but after growing period of time, the pain spot of the user has been interest rate no longer, however safe. Now, high grade asset can cater to user demand more. High grade asset can cater to user demand more..
And the platform that seeks top level safety, be like cash pot, dare to plant this transparent accomplish acme to reveal with the user before, those who be like asset is transparent, what capital flows is transparent, of flow transparent wait.
Nevertheless Sun Bing also expresses, user demand can upgrade ceaselessly, after satisfying safe requirement, the demand that can have new layer class again is born. Only support sells a dot to be able to let user good impression very easily spend hit a top, obtain hard most dutiful user, because this did not come,certainly will need uses stair type to develop.
Of course besides if wind accuses measure,pay attention to asset safety besides, the Sun Bing construction to brand image also is big energy investment, claim external for many times, what future of calf cash pot should go is " old brand " the strategy.
Making brand force field, next the movement of calf cash pot is preparative distinction at the brand characteristic of other platform in the industry. "If the brand can let user excessive price consume, this will be the biggest to calf cash pot approbate " Sun Bing is such respecting, "Old strategy unexpectedlies pot of flavour calf cash can enter the kind that cooks money, pot of contrary calf cash more the way that the habit picks in order to to choose dozen of side comes sale. Pot of contrary calf cash more the way that the habit picks in order to to choose dozen of side comes sale..
Already the future of gain
Refer burns the current situation of dimensions with VC capital inside Internet industry, be like O2O, intelligent hardware. Sun Bing thinks, not gain actually as good as at behave like a hooligan, the core that the company grows is gain, internet industry is not exceptional also.
Although calf cash pot is handed over result is right, but the light exposure in media is not high, the cause that creates this kind of appearance was not choosing to popularizing end to send force at calf cash pot, choose to make sale of good public praise however, let an user recommend the friend beside to come calf cash pot. According to divulging, calf cash pot exceeds the user of 50% to recommend and all come for the friend.
Not only such, jar of the calf on the activity also more setting of apt individual life is changed, help resource of ten million user reach business affairs collaboration with hot Mom for instance. Look in Sun Bing, combine life setting get through through this kind of means perpendicular user, solved essence of user demand pain spot to follow sale on one hand, this kind of way is great also on the other hand reduced cost, it is the fundamental place of strategy of gain of calf cash pot.
In Feburary 2016, group of calf cash pot has recruited nearly 100 people. In obtain customer cost through reducing thereby after gain, sun Bing plans to begin exert oneself to make innovation and safe asset end this year, make user capital safer through more high grade asset on one hand; On the other hand, advocate the dissimilation that make difference lets an user have better experience, maintain new move to platform forever.
Speak of Internet banking industry, sun Bing states the Internet finance nowadays has entered 3 periods actually, still will spread out to concern in the near future at Internet finance of 3 share.
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