There was media coverage on April 26, go all out great run rampant because of fake, be included on behalf of the office by American commerce " notoriety market " blacklist. In addition, as China platform of the biggest electronic business affairs cleans out treasure net to also be included this list. Because the respect is protected to fail to adopt in intellectual property,the company great majority of blacklist be includinged is enough be on guard measure, create tort appearance serious.
Manage show in publishs report on behalf of office in American commerce, go all out great causing the common way with the oldest harm is " fake " , these are wrapping around " quality goods " appearance is the loophole that using trademark law actually, those lawful commodity brands are imitated on outer view and brand design, the means that uses low will attract customer, let them think them were bought by accident " cheap and fine " commodity.
Meanwhile, the quality that discovers this product when consumer is different before " quality goods brand " when, can be opposite business of these quality goods brand mention complain, this caused double harm to lawful brand trade, one is his lawful intellectual property gets enroach on, another is even " fake " back boiler. But, also have the customer that likes anxious to get things on the cheap partly, although know to spell the fake on great platform to run rampant, also cannot help be being attracted by its low commodity place.
Go all out great get dispute fully all the time since holding water 2015, in electric trade situation basic by mix in A Beijing east two big tycoons are occupational below, want to be entered in crack giving a world is how " a kick in one's gallop " thing. However, in the time that holds water more than 3 years, spell great and rapid development to become China platform of business of the 3rd big gregarious cable, and in July 2018 the portion is in the United States Nasidake appears on the market successfully, market prise reachs 24 billion dollar.
Go all out great can show itself and develop so quickly, main profit from its innovation on management mode, it buys the network and the gregarious media connection such as small letter rises, use spell a group to buy will get low, the user amount that the net of so interactive type buys a form to let it and sale get exploding sending the growth of type. Besides, most can absorbing be afraid even if " low " , as the smartphone gain ground, the 34 lines that do not pursue product quality to those for townsman, the consumptive requirement that spells great occurrence to invite this part group is able to satisfy.
Because be in town of a few 34 lines is small perhaps county, material compares deficient relatively, on merchandise category alternative less, not as low as city of a gleam of on the price, and income sells at a discount greatly however, because this low spells round net,buy let them feel very substantial. As the rapid growth of rural netizen, the mining value of this one market is enormous. Accordingly, go all out great the townsman of one second line that approachs saturation in the escape on fixed position and choice country netizen, through " the country surrounds a city " the strategy, open means of livilihood of a market.
But, to can support so rapid development, go all out great should pay " burn money " cost. In the money newspaper that the basis spells what great company place announces, we can discover, go all out great 13.12 billion yuan are in the business income 2018, compare 1.741 billion yuan of 2017, grew 6 times compared to the same period much; The net loss 2018 is 102.17 yuan, compare 500 million yuan of 2017, turned over near 20 times; The operation expenses 2018 is 10.8 billion yuan, compare 2017 600 million, broke up likewise 16 times much. This shows, go all out great for can fast and occupational market, was to leave original capital really on advertisement and operation.
Besides the capital pressure that place of deficit of a huge sum brings, go all out great also get all the time " fake " worry. Last year July, go all out great because sell a false make water not wet the tort suit that produces business in American experience. Respect of the TV that achieve dimension also has feedbacked to spell the sale on great platform TV of a large number of the sham brand that achieve dimension. Still clean of deep of Zheng of fairy tale king also states the book that spells him sale of the place on great platform is pilfer edition.
Although spell great relevant controller to ever expressed, the company will increase manpower investment and technical support to punish severely henceforth " fake problem " . But, according to the current appearance that visits, fake problem appears and did not improve. Add went all out recently great be included by the United States " malign market " blacklist, the credit that gives a company causes tremendous negative effect.
Meanwhile, the net that clean out treasure also is managed include on behalf of office by American commerce " malign market " blacklist. Although they approve the move that the net that clean out treasure is making the place on the holiday do, but the commodity that still exists to encroach intellectual property in great quantities. Subsequently the spokesman in A states the company does not agree American commerce to include the decision of blacklist its on behalf of the office, stating the net that clean out treasure is handling fake external is on the problem " the person of the same trade is optimal " .
Indeed such, face fake problem, a Liceng makes false alliance via holding water, had taken a series of move. But want to put an end to fake phenomenon to remain road block and long. And to be being denounced all the time " fake is flush " go all out great, or else increases strength " make a holiday " , prospective road is afraid go harder more.
