Reporter Gu Li
Recently, small gain of Apple support government announces formally to go up line. Look in the apple, this is a kind of way that its and consumer play close quarters, cause consumer collective to complain accidentally however.
" negotiable securities daily " the reporter sees, the name is " Apple supports " malic government small gain is had exceed 160 thousand vermicelli made from bean starch, go up oneself since the line released 3 content in the first day only, however each encounter vermicelli made from bean starch " besiege " . There are a large number of users to undertake complaining to comment area in vermicelli made from bean starch, involve IPhoneXR Hei Bing, input method card to pause, IPhoneX shines retreat, signal gives the problem, issue such as earphone malfunction, at the same time still numerous vermicelli made from bean starch experiences to carry out hind problem of too poor, customer service handles the circumstance such as logy, shuffle to undertake complaining.
And malic trouble is more than still hereat. As we have learned, while experience sales volume glides, in the collective lawsuit disturbance that malic company is immersed in much field consumer at present, involve facial identifying, IPhone dormancy / wake up key blemish to wait, its still are faced with the dissatisfaction that comes from partner.
The personage inside course of study thinks: "No matter be an apple,at present Guan Wei spits groove by vermicelli made from bean starch still is its by user lawsuit, it is before the apple is too strong the concentration of the user mood that bring about erupts. The apple before this is full of self-confidence to the product, of the person that offset is expended complain waiting for reaction is slow, the distance that speaks with the user is relatively distant, and even its are discussed in small today gain and encounter collective lawsuit. In the meantime, these incident also mirror an apple to lack mainland to change extremely in China, product quality and design existence blemish, the apple should review the huge issue that its interior exists seriously. The apple should review the huge issue that its interior exists seriously..
Consumer complains drain of the collective that do not have the door
After the apple makes work, be pointed to become rigid, proud
Recently, apple also ground of ground connection gas is high-key go up line official small gain, encountered awkward situation however: Its go up oneself since the line, altogether released 3 small gain, harvested 160 thousand vermicelli made from bean starch. 14 thousand vermicelli made from bean starch in the first small gain take call the turn, have most probably of above all be complained for consumer and problem report, malic official is small nevertheless respond to to undertaking firstly almost.
After this Guan Wei is regarded as to be from the apple the mobile phone is born by the outside, the official channel that the apple facilitates foreign user communicates product and feedback the first times enlightened, make the only medium of communication that consumer complains however nowadays.
Sun Yanbiao of dean of academy of first-hand aircraft group expresses: "The apple opens Guan Wei, complied with Chinese trade current situation, establish communication channel with vermicelli made from bean starch, the after service system with Dan Ping original fruit is too old-fashioned, make there is direct communication between Chinese consumer and malic government. The shuffle with the processing of the problem is complained to have certain to consumer after at the same time the apple makes work and proud, during bringing about Guan Wei to debut, cause the collective drain with not quits to associate with consumer. This incident also was mirrorred at present the apple still has the user with huge cardinal number in China group, lifecycle of mobile phone of Dan Ping fruit is longer, its more problem is being exposed ceaselessly and happen. Its more problem is being exposed ceaselessly and happen..
The personage inside course of study thinks, "From the point of the reaction of consumer, the staff after the apple makes work is relatively strong, system relatively become rigid, a lot of users are complained after be being made work without the door, problem mutual shuffle, and malic respect also did not undertake in time be conciliatoried appropriately to the user, make a problem constant accumulate concentration erupts nowadays, the system after this explains the apple makes work exists a lot of problems. In the meantime, malic mobile phone has higher sales volume, but of the user complain rate is higher also, also mirror a quality of malic mobile phone to dropping. Also mirror a quality of malic mobile phone to dropping..
Although malic product held fair share in home market, but its product and service however the problem is constant. In recent years, become customer about the problem of malic product and service complain heat.
Protect according to Shanghai disappear appoint statistic, mixed 2016 only 2017, its are received in all complain 4021 to mix 2615, complain content to involve batteries quality, accident to close date of machine, Zhang to be waited for by pilfer, after service many respects.
Chief analyst Zhang Jinyang shows cable length of industry of mobile phone of net of abstruse dimension cloud: "The generation apple such as IPhoneXR, IPhoneXS uses Intel base band in the round, a series of issues that bring from this proved the quality of IPhone to give now to slip really. This also reacted from flank in homebred An Zhuo the concussion of a group of people of same interest issues an apple to accuse ability to be in to supplying the tube of catenary abate. Appear to comment on an area to complain in great quantities after the line on malic Guan Wei, because amount of user of IPhone onefold type is extremely huge,be on one hand, basically depend on malic mobile phone appearing as before below so high price on the other hand problem of high frequency quality, cannot satisfy the tall expectation of consumer. Cannot satisfy the tall expectation of consumer..
Encounter consumer, partner sues bring a case to court more
Malic much question erupts centrally
And besides, the apple is troublesome and ceaseless, at present its encountered lawsuit many cases in many countries. Be in the United States, heavy consumption person initiated lawsuit in the light of the apple, consumer or apple of accusation of organization of rights and interests hid information intentionally, damaged the property right of consumer. In the meantime, because be pointed to IPhone dormancy / wake up key existence blemish, the apple still is immersed in disturbance of a collective lawsuit, type of much money IPhone is involved among them.
Litigant middle finger goes out, malic company is suspected of selling dormancy / wake up key defective IPhone, conceal the problem that the product exists intentionally to consumer, ask its recoup corresponding loss.
And the apple before this is offended because of design of clavier of MacBook Pro butterfly go up at least 3 cases collective lawsuit, at the same time the apple invites collective lawsuit on one case again because of watch of Apple Watch intelligence again.
Besides the accusation that faces the environment, interiorly apple also is flames of war ceaseless, its draw the dissatisfaction of partner even.
Recently, malic partner has tall canal to initiate lawsuit to the apple, lawsuit points out, the apple is in charge of high " violate not to be pooh-poohed of credit blame, management, create enterprise waste, the duty that violates honest service " . Accuser representative lawyer says, include Qiaobusi and the individual the accused that the library overcomes inside to guide a company to violate antitrust law, issue the financial representative statement of mistake and misdirect, depress employee wages. The apple still is sufferring the collective lawsuit that employee initiates at present.
Zhang Jinyang expresses: "Although malic city is filled with rate is current and 16 times onlier the left and right sides, but summit of summit of its market prise is close after all -727379968 dollars. If the apple still relies on hardware to regard its as the origin that business grows, so as once company of premier of global market prise, the growing sex that its did not come to is can care. Accordingly, once malic sales volume glides, the market anticipates to what its did not grow can have tremendous change, may cause a loss to partner, cause the dissatisfaction of partner and employee. Cause the dissatisfaction of partner and employee..
He thinks, "The backside of these lawsuit reacted of the apple ' hardware angst disease ' : Want to gain sales volume and profit in hardware respect one double. The originality of the capital investment that this needs its to have huge amount, talent and to consumer psychology absolutely accuse, rely on hardware only this is impossible to come true apparently. Meanwhile, the problem such as the system after problem of malic product quality, carry out, in-house processing also is in concentration erupts. Although the apple is promoting a software and content service energetically all the time recently, but short-term inside won't change the current situation, so, malic sales volume glides to just can cause so tremendous reaction, of course this also is concerned with the to collective lawsuit support in American judicatory environment. Of course this also is concerned with the to collective lawsuit support in American judicatory environment..
Turn from: Negotiable securities daily
