Small business is a sale channel that compares fire in recent years, more and more enterprises and brand are joined early or late, send with great expectations.
On May 25, 2018, inc. of cosmetic of Hangzhou Kong Fengchun (Kong Fengchun of the following abbreviation, negotiable securities code: 872153, negotiable securities abbreviation: Kong Fengchun) the announcement that issues change to invest external.
Announcement says, kong Fengchun drafts collective and as contributive as Li Dong, Liu Zhenxin 2 million establish beautiful of share company Hangzhou to start cosmetic limited company. Need to change according to real business development now this second invest a plan external: Draft 3 million yuan to increase investment, register capital change to be 5 million yuan. Among them Kong Fengchun is contributive RMB 1.65 million yuan, occupy the 33.00%; Li Dong that registers capital original contributive specified number 510 thousand yuan, this second add with cash endowment 1.649 million yuan, occupy the 34.00%; Liu Zhen Xinyuan that registers capital contributive forehead 490 thousand yuan, this second add with cash endowment 1.601 million yuan, occupy 33.00% what register capital.
Looking Kong Fengchun to draft the Hangzhou beautiful of investment to achieve is not be a new company, qing Yangjun inquiry discovers Hangzhou beautiful is achieved held water on June 1, 2016, equity change date is on May 23, 2018. But more pertinent information were not disclosed in announcement, for instance Hangzhou beautiful achieves those who go two years to run a state.
In addition, equity change date was compared on May 23, 2018 discuss " what invest external about change is second reading " the 8th times the conference mixes the first board of directors " the announcement that change invests external " early still on May 25, 2018 2 days. Kong Fengchun this is the act first and report afterwards, disobey information to announce formulary rhythm.
Nevertheless, this also does not have too big question, after all Kong Fengchun's current shareholder is a family.
Why would rather Li Dong and Liu Zhenxin be in an unfavorable situation increase register fund? Probably place of announcement of no less than says, it is OK that Hangzhou beautiful is achieved product of operation Kong Fengchun, undertake with Kong Fengchun deepness cooperates. Can borrow already so machine add a company famous degree, in ensure acting Kong Fengchun is produced while character is measured, also more benefit enrols business and promotion of product conduct propaganda at small business medium of communication.
So, can small business rescue Kong Fengchun of hundred years brand?
Kong Fengchun did business 2017 income twelve million four hundred and eighty-two thousand yuan, vest in of more degressive than 2016 29.48%; hangs out his shingle the net gain of company shareholder - eight million six hundred and ninety-seven thousand three hundred yuan, more degressive than 2016 591.82% .
2017 is Kong Fengchun the first year after changing, product line and sale channel reform experience to fail in the round in the round. Online on the sale channel below, try to pass simple special offer, special for waiting for market of formal assault whole nation, result not only did not grow, cause agential channel outstanding achievement to drop considerably instead. In the channel on the line that gives priority to with store of day cat flagship, although sale grows considerably, but charge of devoted promotion, drainage clinchs a deal without very good translate into rate, cause ability of gain of electric business medium of communication to drop.
In addition, kong Fengchun is in successfully 2017 new 3 board hang out one's shingle, cause overhead expenses to grow considerably. Add personnel and administrative cost to jump, caused finally considerably deficit.
Qing Yangjun thinks, kong Fengchun embraces small business actively is very important sale channel complement, short-term internal energy brings considerable business income and profit for the enterprise. The enterprise of 1200 much business income, catch a big in cosmetic industry. Actually, kong Fengchun of hundred years brand has reduced brand of the later and decadent stage of a school of thought. The also remains ground and Kong Fengchun possibly only gold shop sign with valuable business. What if march this,small business does is good, can turn Kong Fengchun into a sale company that gives priority to with small business even.
Those who make a person anxious is the medicine of active good people that small business also is not Kong Fengchun.
Small business still is done not have in consumer memory at present eliminate dazzle completely rich, pass sell mode, false exaggerated conduct propaganda, after service to assure to wait for undesirable impression hard. Kong Fengchun is online below the circumstance with next channel insufficient layout, march in a large-scale small business is famous to enlarging company brand spend the promotion that spends with product acknowledge to may anticipate under the enterprise. Although Kong Fengchun is acted on " thorough exploration, develop win-win " manner, but look to reach or value small business quite.
Annals shows, hangzhou beautiful was achieved 2017 is Kong Fengchun amount of receivable Zhang money ranks the first client, zhang face remaining sum is three hundred and sixty-three thousand six hundred yuan, the scale that takes remaining sum of receivable Zhang money 37.97% . Will tell by constant manage, hangzhou beautiful is achieved is before 5 big clients of Kong Fengchun likely very, regretful is Kong Fengchun does not have exposure to main client name.
Suppose, hangzhou beautiful is achieved is the biggest client of Kong Fengchun, the sale amount 2017 just one million seven hundred and two thousand eight hundred yuan, occupy year sale only 13.64% what compare. Because cannot be informed the specific time of bilateral collaboration, of short duration of clear raise gentleman cannot judge the actual strength of small business operation that Hangzhou beautiful achieves.
Not bad, through searching discovery, hangzhou beautiful achieves held Kong Fengchun to taste a news briefing newly the earliest time is on June 17, 2017. This is meant, the actual time of bilateral 2017 collaboration has 5 many months. 5 many months bring the sale of 1.7 million for Kong Fengchun amount is not much, the ability of small business operation that this also shows to Hangzhou beautiful is achieved is very general perhaps say Hangzhou beautiful is achieved did not endeavor to Kong Fengchun's sale or enough take seriously. Qing Yangjun would rather believe latter, because of aperture Feng Chunben second become a shareholder the power that undertakes ability brings Hangzhou beautiful into play adequately to achieve cooperative deep and enthusiasm. After all Kong Fengchun also won't foolish go to the electric merchant firm with investment operation very average ability.
Actually, kong Fengchun already sortie small business. Already the website reported limited company of trade of Hangzhou Shan surname acted as agent on April 19, 2016 Kong Fengchun of small commodity card.
2 years much time did not let small business development of Kong Fengchun rise, whether do this also explain relying on small business to rescue Kong Fengchun still is an unknown?
