From dress of toothpaste, blind fold, wet card, arrive again the red wine that is about to roll out; Still what denounce endowment does not poor is planning medium sciuroid small town, 3 squirrels in reality, early not contented eat nut only. Just, played 3 squirrels of a lot of pattern, true can does rich come a good prospect?
Make wet brand
That wet card dress that plans to will open carry out in August formerly -- " sciuroid world " , fail as scheduled and to.
"Do not sell temporarily, still waiting for an announcement " " master, predict to return need for some time " . On August 8, 3 squirrels (3 squirrels Inc. , internet nut enterprise) personnel of the customer service on the line explains so.
This lets be opposite originally 3 squirrels " cross a boundary " the doubt crack that enters dress field must rise more strongly. "A nut tastes the dress of the card, how many person is there can show respect for? " " not attend to one's proper works or duties " ...
In fact, its will disclose the information that 3 squirrels want to make wet card clothing in June this year, draw doubt sound at that time.
For this, 3 squirrels still leave avowedly on its public date rancor: "Yes, we should make wet brand, we are 3 sells snacks squirrels of that ox X, we are done not have mad! We are done not have mad!!
"' sciuroid world ' will go up in August line, next it is main and online casting feed inn (inn of the door below 3 squirrels line) undertake selling, its core is to offer master more to interact interactively of the gender brand and the opportunity that speak with consumer again. " 11 days, 3 squirrels government is observing to express in the reporter's reply to new finance.
Its government can be in without speak bluntly future " wet card " the investment that go up, emphasize only, "Sciuroid world " it is to be 3 squirrels to offer more carrier is changed, the product that provides an elephant to change; Sale is not us think dot, "Sciuroid world " not be simple cross a boundary, not be transition more, the individual character that just pretends in order to take to explain you for carrier, vogue and distinctive, give 3 squirrels suffer numerous group to provide the brand experience that has an elephant to change more.
"Should not throw too much, with the train of thought that 3 squirrels begin to make nut time, stick a card just. " a wife says to reporter of new finance observation.
IP strategy
The growing experience that reviews 3 squirrels discovers not hard, this has the company of 5 people only at first, those who go is to do not have those who produce segment " stick a card " course. Must approbatory is, go 5 years, 3 squirrels had realized qualitative leap, from year sell more than yuan 3000, already exceeded 5 billion yuan to last year. By this year March, 3 squirrels return open appear on the market journey.
Just, rapid growth whether continuously, became the examination paper that 3 squirrels must face.
And wet card dress, and its before this " cross a boundary " -- toothpaste, blind fold, hold pillow in the arms to wait, "It is for rich person eyeball only. " before narrate a wife to say.
Differ with lay eye, those behavior crossing a boundary that are denounced, look in 3 squirrels government, just " the host that is us offers the product with valuable more. Future, can make a lot of products and service, include life household to wait " .
Not only such, red wine of money of collaboration of Gansu of dream of 3 squirrels X predicts to will be rolled out on September 9, 3 squirrels also will first domain of sortie wine water.
Besides " consider for host " , of 3 squirrels cross a boundary by its oneself is qualitative for -- be based on brand IP strategy.
They emphasize, of 3 squirrels advocate business Wu is to sell snacks all the time, crossing a boundary is not to do a periphery so simple, be united in wedlock however take this job more stereo diversity ground service is master, make the color is distinctive category beside them, can let host the develop of distinctive world exhibits category.
Apparent, look in 3 squirrels, they just will sell range a little " circumjacent " .
However, of 3 squirrels " a little lift " , be considered as however " a strong brand was immersed in the trap with outspread brand " .
To the strategy, fixed position quite the Wang Jiangtao of research thinks, "Allow host more bright " catchword looks be like perfect, true condition is " make host more bemused " -- represent everything when 3 squirrels (whole class) , what are 3 squirrels?
"Eating nut, look at move free, wearing wet shop sign, still can go pleasure ground plays, this will be how cheerful experience. " this kind from hey the imagination of type resembles " contented everybody demand " same absurdity.
Must not oneself
3 squirrels respect, because,do not worry it seems that " diversity " and attenuant its brand value -- the development through 5 years, 3 squirrels had formed distinctive IP, around this IP, 3 squirrels are making content and development periphery continuously, for instance 3 squirrels are in make a few move free, the confluence that moves the implementation that overflow drama to cross a boundary, will drive " 3 squirrels " of IP upgrade ceaselessly.
"Actually, what the squirrel also has him is have to. " before narrate a wife to express, this brand that rises abruptly quickly because of Internet, because pass,depending on Internet more and become fretted and disturbed.
By accepted truth be, bonus of the discharge on the line of Chinese Internet has entered end, this also is a lot of " clean out a brand " in succession the reason below layout line.
Last year in September, 3 squirrels are in " base camp " lake of overgrown with weeds opened the store below the first line, name 3 squirrels to cast feed inn, allege a 100 substance store should open 2017; Calculate go up to was in Wuhan recently the new store of practice, its still are not worth 10 in hypostatic inn of the whole nation, very as far as its target apart.
In 3 squirrels ceaseless " roll " while, its competitor also does not have at a loose end.
This year, 100 careless flavour are continueing while the Shang Chaoqu below layout line, started formally " one city one inn " plan... have the power that overtake greatly.
"Important is, because hypostatic inn is tall the chummage of look forward to, operation cost outclass on the line, if fruit is hypostatic the product of place carry out of the inn on inn and line is general without 2, be enlightened of those 3 squirrels crosses the inn below the line to guide the idea of more discharge also came to nothing. Bring new move to give the person of patronage, of 3 squirrels all sorts of ' cross a boundary ' not fathomless also. " before narrate a wife to emphasize.
Bad is, to satisfy the development of 3 squirrels, go all the way, its had experienced financing for many times, signed with those representing capital " to betting an agreement " .
Change character, 3 squirrels to IPO of current and main sprint, toll-gate also will following sb's heels and come, as to the diversity, circumjacent, IP strategy that crosses bound or whole class, no more than is a method only, good with bad, look " curative effect " .
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