Shipment of mobile phone of IDC statistic millet measures data to be troubled by Wu Long
Shipment of millet Q1 mobile phone is measured not under 27.5 million, BCI data shows real market share rises
Wisdom communicate message of APP of finance and economics, the near future, orgnaization of survey of much home market is released 2019 first quarter statistic of sales volume of mobile phone market, to sales volume of millet mobile phone forecast exceed 27.5 million generally, the market has rate link than rising. Only IDC statistic appeared considerably deviate, say shipment of whole world of millet Q1 mobile phone measures a rank the 4th, total shipment volume is 25 million, glide compared to the same period exceed 10% .
On May 2, millet group (01810) releases announcement to say, manage items of an account according to the company, millet 2019 smartphone shipment volume exceeds 27.5 million first quarter. Decide data about what millet smartphone shipment measures, can be in announce in outstanding achievement announcement first quarter. Millet group says, the relevant data of orgnaization of survey of media report part had recently by accident, go with true condition photograph very far, to prevent investor by misdirect, hair announcement is so clear.
BCI data shows, 2019 first quarter, portion of home market of millet mobile phone grows steadily. The analyst thinks, annual arrived 2018 the product first quarter, brand and constituent framework were adjusted 2019, and millet 9 with Redmi Note 7 type of two large main force is behaved exceedingly good it is main factor, each business begins millet demonstrate its competition ability.
IDC data has by accident
Shipment of millet Q1 mobile phone is measured not under 27.5 million
IDC shows in the data that published on April 30, shipment of whole world of 2019Q1 millet mobile phone measures a rank the 4th, drop 10.2% reach 25 million, however this is occupied however very as big as actual condition deviation.
Millet group announcement expresses: "Because notice a certain number of report place carried media recently orgnaization of little part survey about us 2019 smartphone shipment measures first quarter forecast data to have by accident, show break evenhanded, go with true condition photograph very far. Rather investor suffers misdirect, hereby announcement, manage items of an account according to ours, we 2019 smartphone shipment volume exceeds 27.5 million first quarter. After about us smartphone shipment volume awaits final decision, will carry at us 2019 first quarter outstanding achievement announcement. After about us smartphone shipment volume awaits final decision, will carry at us 2019 first quarter outstanding achievement announcement..
In the meantime, on May 1, congener orgnaization announced Canalys, Counterpoint, Home StrategyAnalytics3 Q1 of market of mobile phone of its whole world considers to report, in volume of shipment of global mobile phone, the market is had rate, compared to the same period on the data such as amplitude, appeared with IDC enormous discrepancy.
On shipment volume, 3 orgnaizations statistic, volume of shipment of mobile phone of millet 2019Q1 whole world is 27.8 million respectively, 27.8 million, 27.5 million, the data that publishs with him millet agrees basically, at least statistic of tower above IDC 2.5 million.
The market is had on rate, be informed through comparative orgnaization data, market of whole world of millet 2019Q1 mobile phone is had rate rising, for instance Canalys data is occupied with respect to indication millet city rate rise compared to the same period 0.5% , but IDC data shows city of millet whole world is occupied however rate glided compared to the same period 0.4% .
Measure in shipment compared to the same period on amplitude data, IDC also appeared deviation, volume of shipment of whole world of IDC cipher out glides 10% . But other the statistic of 3 orgnaizations is glide only compared to the same period 1% . In volume of global smartphone shipment drops compared to the same period first quarter below the circumstance of 4% , millet performance is steady in have litre, shipment volume glides rate is far under SamSung apple.
On put together knowable, in 4 research organizations, about each data of millet 2019Q1, the data deviate a person of same business of IDC, also have deviation with millet announcement.
Much brand strategy shows result
Bright look is behaved on millet line first quarter
Current, each research organization thinks millet mobile phone realized annulus to compare growth generally, home market is reflected particularly apparent.
Handle acquisition information according to analysing a personage from mobile phone market, in the monitoring data of survey orgnaization BCI, 2019 first quarter, millet home market is had rate promote steadily, rise to last first quarter a week about 15% , the sale channel on its central line contributes You Jia, 2019 first quarter, city of the channel on millet line is occupied rate about 27% .
Analyst of many electron industry thinks, millet Q1 shipment measures annulus comparing to rise is mark of a positive question, make clear 2018 up to now a series of adjustment, effect sees first.
2018, the product structure of mobile phone of millet core business appears to change apparently, high-end product is occupied in than rising, 2018 the four seasons is spent, did not release an introduction machine. Use the MIX 3 of 3299 replaced a price to depended on low 2017 the 3 introductions type of rapid to the limit of one's capacity. The purpose is to adjust product brand structure actively, for the much brand strategy of the beginning of the year prepares this year.
The fourth quarter arrived 2018 2019 first quarter, millet group still appeared a series of important organization frameworks are adjusted, millet group rises from September 2018, made 4 times constituent a framework to adjust appoint with human affairs early or late, the letter is built in cast the orgnaization such as negotiable securities to publish comment on say, value constituent framework to adjust the long-term and positive effect that brings for the group.
Be in a series of below the matting that adjusts actively, 2019 first quarter, millet is in " mobile phone + AIoT " below double engine strategy, much brand strategy is started in line of mobile phone business, redmi undertakes the brand becomes independent, advocate market of business of the electrify that make a line, roll out product of series of Redmi Note 7, obtain exceedingly good result. On April 1, millet government announces sales volume breaks through 4 million.
In the light of millet mobile phone shipment measures annulus to compare ascendant good performance first quarter, counterpoint analyst thinks, millet is in the fourth quarter undertook the framework is adjusted constituent 2018, 2019 undertake brand fractionation first quarter, roll out millet 9 with Redmi Note 7 type of two large main force is main factor.
Country near future of golden negotiable securities grinds newspaper analysis still thinks, millet sales volume of 2019 new first quarter machine is satisfactory, the data from Zhou Du can see, as the normalization that supplies capacity, the sales volume of 9 climbs millet ceaselessly litre, the relay of machine of new old admiral undertakes; in order and as a result of millet 9 series from open carry out to rise, offer money extraordinary tension, just realized comprehensive merchandise on hand April, OK and conjectural many and potential sales volume was released after first quarter.
