Without product of pain spot He Lai? The strategy of user pain spot that PM knows surely

User pain spot originates the actual demand of the user, it is the impulsion that the product is born, the ability that disentomb and holds good user pain spot also is not in one day to be able to be reached.

User pain spot is the impulsion that the product is born, just meet those who have corresponding product to appear when the user has demand only, but not be every product can true can solve user problem, user demand is the scratch line of whole product, also be the product can last long inherent power, if have an insight into to pain spot not deep and carelessly starts, so the development of the product can run to slant more more only.

Everybody hears the story of Guo Tulong's art, the individual called bright red to overflow once upon a time, be fond of bilbo law, always think the stunt that practice is without a rival with respect to a suit. He hears of the method that a person that calls fragmented beneficial is good at Tu Long, do obeisance to its to be division, lose a family fortune, grind 3 years, tu Long's art reached the degree of high degree of professional proficiency. Later his farewell teacher, begin to enter swing all corners of the country, hope hold a memorial ceremony for uses up the world all calamity dragon, but everywhere look for, seek the sign that is less than one continuous line however, stunt of so called a suit, also did not have the land of any use force finally.

On market a lot of products also can appear now such circumstance, think oneself found the pain spot of an user, the group forgets food and sleep, a product that removes all difficulties to be done is final however nobody is used, actually the most substaintial still is detain fault the demand of the user, perhaps treating oneself demand as is the demand of the user.

2016, the occurrence that shares bicycle shared economic mode to advance peak point, for a short while all sorts of sharing the product comes out in succession, share umbrella, share basketball, share charge treasure, share bumf to wait a moment.

Share with basketball " pig a ball " for exemple, collect fees hourly 2 yuan, cash pledge is 29 yuan, share basketball ark to share 8 little cupboards, each put a basketball in every little cupboard, and imprinting on the cabinet the mode of operation that 2 dimension code still has rental basketball, a on the side fine iron chain is binding a pump, meeting installation photographs cabinet upper part like the head.

Why to choose to share basketball this project, the project just elaborates: A friend, often complain to ball inconvenience is brought when playing a ball game, put forward to rent the idea of basketball automatically then, at the same time basketball fan has encountered such situation more or less, go on basketball field edge, temporarily itch to show one's skill wants to send a basket, feel embarrassed with family loiter ball, oneself were not taken again, the occurrence that shares basketball can resolve this demand. This project still took Ma Di at that time the financing of ten million Pre-A of investment, but final final result is the time that has half an year only merely however, "Pig a ball " public date stops more, nobody maintain the machine, cash pledge remaining sum was not retreated.

Investigate its reason, this demand does not have general comfortable sex, not be holder's common pain spot, because this does not have a large number of users,buy sheet for its. Above all, share basketball to follow share bicycle different, use setting is not much still after all, not be to just needed; Next, because not be oneself basketball, won't cherish basketball (the status that reference shares bicycle to be destroyed) , come down for a long time, share the quality can concern of basketball, the word of quality can care, use person can decrease. Finally, the person that likes basketball can buy basketball certainly, inspect basketball to be like life, won't share basketball with others.

The circumstance that shares basketball is in like Zhou Hong Dai " my Internet watchs " tell in one book in that way: "The person that makes a product mostly has 3 hypothesis: The first it is to assume user of a certain function needs certainly; The 2nd it is the existence that assumes the user knows a certain function certainly; The 3rd it is the way that regular meeting devises according to oneself uses hypothesis user. " but reality often is not such.

10 thousand hours of law are writer Geladeweier is in " alien " the law that points out in one book. "The talent in people look outstanding and extraordinary, be not gift preterhuman and first-class, gave continual effort however. 10 thousand hours hammering into shape is anybody from ordinary the requirement that turns world-class into the Great Master. " he calls this " 10 thousand hours of law " .

Want to become the expert of a certain domain, need 10000 hours, calculate in proportion even if: If every Nature's engineering makes 8 hours, a week works 5 days, so the expert that becomes a territory needs 5 years at least, however true condition is major person can not pursue a trade all the time at the beginning, there still can be time to differ among the trade that begins the job to find his finally to you from you, so more people should exceed 5 years far.

Because this wants to shorten this study time, need our continuous study, do brains gymnastics ceaselessly, will exercise oneself product thinking, at the same time if you can be true discover a pain spot and try to solve him, possible also meeting lets you reach a new height.

In living daily actually, we can encounter various problems, but he can go to some people want why to can appear such problem, how should think method is solved, and the likelihood can blame some people only, next this thing went.

Take hunger citing, a night 2008, a few schoolboys play game together, game is hit stirringly, but hungry however empty stomach rumble. Outside planning then, sell. But call to cafeteria, or is hit be illogical, or don't bother to see me out. Everybody is very helpless, at this moment among them one of Zhang Xu a person of extraordinary powers says: "If can be ordered on the net outside it is good to sell. " because of this piece of Xu Hao outside sell a service to begin.

Become big company finally actually, inspirational at the beginning it is to come from the inconvenience in the life, include to be done like Cheng Wei drop, the Cheng Wei at that time still works in A, hangzhou Beijing both sides runs, because hit,often be less than a car by accident machine, such experience more than 1, thought letting Cheng produced the opinion that do poineering work, and the product that drop drop takes a taxi was made later.

There is various Internet product on market now, we can select 9 products every week, what ponder over him carefully to solve is the what demand of the user and pain spot, will solve through what method, think from your angle, you think this demand is true just needed, is not a demand of a developer Yy, through this kind ceaseless reflection takes exercise, promote the yourself assurance to demand capability.

There is a lot of to recommend applied place on market now, the simplest way is the rank that goes applying a shop to see a product directly, also have the pop chart of a few products: Be in for example 7 wheat data, the IOS that you can see country follows An Zhuo the product rank of each channel; In App Annie, you can see a pop chart of global product and welcome product; In Aladdin index platform can see the rank of of all kinds small order.

Still have even if a few achieve investment message medium: Wait a moment like path of 36kr, pencil, they also can report a few just perhaps takes financing a few products that give newly recently, this also is very good analysis object. Pass such product imitate, pass proper time accumulate, your assurance to demand ability will have very big promotion.

We know Tecent has " 10/100/1000 law " , every month must become product director 10 users investigation, pay close attention to guest of 100 users rich, collect feedback 1000 users experience; Include to be in 360 when, product manager should go to operation center becoming the customer service of 3 months, processing user feedbacks.

Such doing actually for product manager can better understanding user, disentomb the demand with real user, set out from the angle of the user go making a product. If break away from an user to make a product, so without foundation imagination comes out end item or function, final affirmation buys sheet without the user, because this wants to find your target user, communicate with them more, understand their requirement.

The necessary ability that conversion thinks is product manager is done not have one of, product manager often does not regard him as expert of a product, him whats understand, also think whats know the user, but the fact is apropos and contrary. Product manager should have big I follow small I, big when I am making a product, I am an industry expert namely, omniscient, the problem with can very good various settlement; And small I am me in the process that using a product true regard oneself as an user.

Zhang Xiaolong also has said, product manager should have goofy state of mind. "I want those who pass 5 ～ 10 minutes to brew ability achieving goofy status, ma Huateng needs 1 minute, work force is the deepest is Qiaobusi, he can be in fokelore expert and goofy between optional switch, will freely, namely so called Stay Foolish "

After discovering demand pain spot of course, if develop a product truly, periodic meeting is longer, and cost is very high, can check a few reaction of the user in the market through a few simple methods, see an user whether be opposite the enthusiasm of this product: Make poster of a piece of conduct propaganda for example, do a paragraph of small video to wait a moment.

Before the line on Dropbox product, their virgin group sent a card on Hacker News above all, ask the user inside forum: If have a such products, are you willing try out? If be willing, can leave your mailbox, you can inform after the line on us.

After receiving a large number of feedback, they go up then line an example Landing Page. Arrive again 2008, they did that product of 4 very famous minutes of 38 seconds to introduce video. Between one night, the user number of edition of Dropbox try out rises 75000 people from 5000 people. Grow to be worth the star company of 14 billion U.S. dollor for an appraise finally.

The pain spot that disentomb and holds good user is not in one day to be able to be done those who decide, on the daily life that needs to combine us, market of all kinds product, do brains gymnastics ceaselessly, contact our target user more at the same time, sink between the user, listen attentively to their demand, go pondering over a problem from their angle, give them truly to bring valuable product next.

Cheer together, encourage!

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