According to the newest report of research organization Counterpoint, china be in for the portion in global smartphone market 2019 the top level that reached throughout history first quarter 17 % . China for 2019 replace an apple to make brand of the 2nd big smartphone first quarter, its shipment volume achieves 59.1 million, grow nearly 50 % compared to the same period.
Overall and character, 2019 volume of global smartphone shipment drops compared to the same period first quarter 5 % . This is global smartphone market successive volume of shipment of the 6th quarter drops. In market depression period, have China only brand China is, OPPO and Vivo can be in 2019 implementation grows first quarter.
2019 first quarter, have China only brand China is, OPPO and Vivo can achieve growth. The expressional excel Galaxy S9 when SamSung is being released because of smartphone of Galaxy S10 admiral, implementation income grows. Volume of malic IPhone shipment is successive the 2nd quarter drops compared to the same period, apple more and more raise average sale price hard. Millet is facing the intense competition of Chinese market, but continue to behave in the overseas market such as India good, of quits home market glide.In economy increasingly of globalization today, it is insufficient that mere attention affirms at home market. Brand of domestic mobile phone achieves growth in the market outside passing enlarge sea. The price interval that uses double brand strategy to cover the largest amount especially attracts different fractionize market. Because this resembles the international market such as home of allied country of India, Europe, Africa,becoming each increasingly the another battlefield of fight closely of brand of big China mobile phone. For instance millet accomplished the first of Indian smartphone market, VIVO achieved Thailand market the first.
To score analyse Q1 whole world was mixed 2019 data of market of Chinese intelligence machine, we can see, dig goes to China market data, brand China is 4 old mobile phones of domestic, the abroad shipment first quarter measured OPPO, VIVO and millet to be 29.2 million respectively 2019, 6.3 million, 8.2 million mix 14.5 million.
China the summation that bed abroad shipment volume is OPPO, VIVO and millet almost, and the summation that millet is OPPO and VIVO. Without doubt, china be the overseas business with millet is to be begun the most successfully.
Nowadays, the market size of smartphone business has been close to the ceiling, china to wait for the rise of Chinese brand, mean the decline of the mobile phone brand of SamSung and the other country such as the apple. Come from nearly 5 years SamSung, apple and China the market share change that is brand of 3 old mobile phones is OK and clear see, samSung from 2015 24% glide 21% , apple from 2015 18% glide 12% , meanwhile, china for criterion from 2015 5% grow 17% 2019 all the way.