Arrive from content, socialization game, from home abroad, "The head vacates big fight " war is far not overblown, and " 100 big fight " flames of war has been lighted once more.
Recently, baidu (NASDAQ:BIDU) embezzle with today's top headlines lawsuit is initiated for its search result, main body of operation of today's top headlines beats for Beijing byte limited company (the following abbreviation " byte is jumpy " ) , almost same node, tremble sound (byte beats the banner leaves a product) say Baidu filch shakes phonic nearsightedness frequency to initiate lawsuit, both sides happens to coincide ground claim for compensation 90 million yuan. Be close to Baidu personage to tell " China runs a newspaper " reporter: "Both sides is in alternant evidence phase at present. "Both sides is in alternant evidence phase at present..
Although litigant fight belongs to convention to make a way, but happen to coincide the backside protruding that the ground sues each other shows what byte beats and business competes between Baidu to turn white-hot. One party is byte department product widens ceaselessly business is attrib border, today's top headlines announces formally to go up this year the line searchs channel, show Baidu searchs core continuously; Another Baidu is on iformation flow and nearsightedness frequency business is frequent hair force, the core product today's top headlines below jumpy to byte banner and tremble sound produced not little effect.
Litigant fight recrudesce
April 26 is day of world property right, those who be worth ponder is, that day morning, because of,Baidu government announces today's top headlines (byte is jumpy) many filch Baidu " TOP1 " search product result, reach Beijing Haidian with appealing to today's top headlines for unfair competition division people court, the requirement stops tort instantly, pecuniary loss and reasonable expenses total related compensation RMB 90 million yuan, successive in its APP and website home page apologize 30 days.
The reason that Baidu initiates lawsuit is, the result that comes from Baidu search discovered in interior of today's top headlines, and these searches come from Baidu company to apply algorithm and historical data mining to go out as a result " TOP1 " the product searchs a result. The evidential cut plan that offers according to Baidu shows, search in today's top headlines " 1 cubic metre centimeter how much is water equal to to rise " , in first search result, embedded " copy from Baidu " word.
"' copy from Baidu ' it is the number preventing bogus that TOP1 search makes as a result, still have the different number preventing bogus such as watermark additionally, search a result in order to prevent TOP1 by tort. " Baidu respect expresses to the reporter, "Baidu has technical law Wu staff to undertake tort obtains evidence, pay close attention to this kind of gain and the tort act that get flow especially. Pay close attention to this kind of gain and the tort act that get flow especially..
To the lawsuit that Baidu initiates, byte beats the respect says to reporter response: "Our meeting should appeal to actively. " on April 27, the reporter is searched in today's top headlines " 1 cubic metre centimeter how much is water equal to to rise " had done not have afore-mentioned search results.
On April 26 afternoon, reporter know byte is jumpy and subordinate tremble sound is same appeal to Baidu because of unfair competition to the court, because shake phonic respect to discover " Baidu is in the search filch magnanimity shakes phonic nearsightedness frequency " , tremble sound is same requirement Baidu stops tort instantly, compensate for 90 million yuan, apologize 30 days continuously in Baidu home page.
Byte beats the government expresses, baidu without shaking phonic accredit, develop operation in its " search simply " in APP, in hot a list of names posted up board piece installed shake phonic column. When the user clicks relevant video, can be in " simple search " come true directly inside APP " tremble sound " heat up those who sow video to broadcast. To deceive the public, from after shaking phonic filch video, baidu will shake watermark efface of sound through technical measure again. And think this one behavior of Baidu is already right " tremble sound " relevant video content formed materiality to replace, grabbed badly to shake phonic operation result, realized Baidu " simple search " the short-term and rapid development of APP, malign loot this belonging to shake phonic user and platform discharge.
The reporter loginned on April 27 " simple search " APP discovers " tremble sound " channel has fallen frame. "Simple search " it is Baidu was released in July 2017 and go up the APP of a search of the line, baidu president holds presiding apparitor concurrently plum Yan Hongceng expresses, simple search does not put ad forever.
A personage of know the inside story is opposite Baidu the reporter expresses: "Simple search itself is kind of commonweal product, do not have advertisement completely, baidu is done not have from which benefit, also did not obtain how old discharge; But the search of today's top headlines is belonged to sell advertising business the product directly, gain profit not only and still earn many discharge. Gain profit not only and still earn many discharge..
Up to on April 30, net of court of Haidian of reporter entry Beijing fails to be searched sue the pertinent information of the case. Beat in byte the personage inside course of study looks, these two lawsuit are daily public relations battle nevertheless. "No matter be saliva battle or litigant fight, the public relations that belongs to convention makes a way. " many personage inside course of study expresses to the reporter.
From sue reason and sue appeal to beg in light of, two cases have the place of very much resemblance really, prosecution reason all is unfair competition, sue appeal to beg all also be compensation 90 million yuan, apologize 30 days. The lawsuit that by who initiates first be this after all? The reporter beat from byte on April 26 the respect got court of people of division of Haidian of a piece of Beijing to accept the cut of case advice note to pursue afternoon, advice note shows this court has decided to tremble sound sue Baidu one case registers put on record, do not pass a photograph by bite off time. Jumpy respect all was not opposite Baidu and byte time of specific put on record make a response.
The Zhang Lv division of office of Beijing some attorney tells a reporter: "Civil case stipulates the court is in receive data the 7 put on record inside day (issue accept advice note) , do not cross a court to be able to block time not together with material commonly. But make material likely also with respect to put on record, time of particular place a case on file for investigation and prosecution allows with accepting the time on advice note to be.
According to not complete count, from 2018 up to now, baidu and byte beat the lawsuit between already was amounted to 10 cases, bilateral for many times with tort lawsuit is initiated for unfair perhaps competition. In addition, byte beats and Baidu ever was immersed in for a time " you come my go toing " " saliva battle " . There is a message to say before this, baidu held water " nob does " (office of blow today's top headlines) . Before long hind Baidu public relations renewed bugle call of public of its government small letter " this Baidu public relations " , intercurrent cloth " " does nob do " understand? " , deny hold water " nob does " ; Before long today's top headlines is written later civil " this black public relations very row! " , point to spearhead Baidu.
"From system capacity character, compare with BAT photograph, byte beats or Xiaogong manages, more byte is jumpy belonging to the movement of defence sex. " byte beats in-house personnel expresses to the reporter.
Business competition aggravate
Baidu and byte are jumpy 2019 the front is greeted on many business line to battle. Search of the today's top headlines at the beginning of 2019 is started formally commercialize, point to Baidu hinterland continuously. Baidu sends force in nearsightedness frequency respect, won the bid CCTV spring evening is exclusive 2019 the network is interactive platform, baidu department APP includes small video of good-looking video, the whole people to wait try break out of an encirclement of discharge of implementation of late sale of spring of have the aid of.
"The iformation flow professional work of Baidu is good also, additionally the business such as the good-looking video of Baidu is added fast very fierce also, so bilateral ability can compete so intensely. " afore-mentioned immediateness Baidu personage expresses to the reporter.
The data that provides according to Baidu shows, 2019 spring late, global audience participates in Baidu APP interactive frequency to be achieved 20.8 billion times, baidu DAU peak value is broken through 300 million. And be on sheet of each a list of names posted up that uses the market greatly, capacity of download of Baidu department product all appears soare.
Baidu money newspaper shows, iformation flow and search had made the double engine of Baidu, among them iformation flow business is Baidu 2018 money year the main engine that battalion closes and net profit grows. Up to in December 2018, vivid user of Baidu APP day is added to 161 million, grow 24% compared to the same period, annulus comparing grows 6.62% ; The person that content of date of a hunderd schools is created arrives from the 1.5 million growth September 2018 1.9 million; Vivid user of month of Baidu intelligence small order is achieved 147 million, annulus comparing grows 30% . Small video of APP of profit from Baidu, good-looking video, the whole people the growth of 3 products, when user of Baidu whole iformation flow is used, grow to grow 112% compared to the same period.
Baidu did not show income of iformation flow advertising in the money newspaper 2018, but exposure includes a search + the network sale battalion of iformation flow closes it is 81.9 billion yuan.
The data of AppAnnie of tripartite research organization shows, in January 2019, integrated month vivid user ranks total a list of names posted up of Chinese IOS and An Zhuo in, baidu APP row the 6th. Current, byte is jumpy did not appear on the market, but had been considered as to surmount appraise of Uber whole world to be worth top poineering firm. According to Peng Bo the company reports, byte beats the battalion 2018 closes to be achieved only expect limits floor level, 55 billion yuan come in 50 billion yuan. Byte beats the respect expresses, do not grant to comment on to market rumor.
Afore-mentioned byte beat in-house personnel thinks, actually iformation flow is the strong point of Baidu originally, in PC times, the iformation flow of Baidu already very strong, make iformation flow in mobile end so gift will be very great. "But each has his strong point, baidu does nearsightedness frequency may not can jumpy like byte so downwind downstream, jumpy like byte do like shining to also be done very hardly more. Jumpy like byte do like shining to also be done very hardly more..
In nearsightedness frequency domain, byte is jumpy shake video of sound, watermelon, volcanic small video to sit firmly with what the banner falls all the time first an ancient folding chair. But release 23 days month according to QuestMobile 4 of tripartite research organization " Chinese mobile Internet 2019 spring report greatly " show, 2019 first quarter, the growth that Chinese shift grows when dimensions of Internet month vivid user and user all appears different level puts delay. Add in whole however fast the backside that puts delay, baidu lends the Spring Festival the east wind of sale, product of frequency of two representative nearsightedness -- small video of good-looking video and the whole people, vivid data of the month after weigh was achieved 98.23 million, it is BAT in exclusive one enters nearsightedness frequency the company of a group of people of same interest of 100 million class. The photograph is jumpier than byte nevertheless still have a paragraph of not little difference, in March 2019, work amounts to a month after department nearsightedness frequency goes weighing 503 million.
"Big environment is bad, whole Internet also is in condition of be issued to lower levels, even if Beijing east, the Internet company that drop drop measures so roughly also is cutting down the member of persons employed, everybody pressure is very great. The water in pond is little, although specific gravity is changeless, the amount that is divided in each hand also can become little. " afore-mentioned byte are jumpy and in-house employee say.
Iformation flow bear pressure, byte is jumpy march search since aggression, also be the defence of cannot help doing. On March 12, advertisement of spread its tail of today's top headlines begins to popularize " an entire network search " , advertisement word is " good outcome of collect entire network " .
" photograph comparing iformation flow, the technical threshold of the search is a lot of higher, it is the technology that TOP1 searchs not just, still include memory of semantic analysis, information, essence to match definitely etc difficulty is very great. " Baidu interior personage expresses to the reporter, "If you use Baidu, today's top headlines, small gain to search the content of demand of a few lives at the same time, can experience match degree of difference apparently. Can experience match degree of difference apparently..
An employee that is in charge of a technology in Internet company tells a reporter: "Although search what use with iformation flow,be current technology, and shake what the iformation flow of sound, today's top headlines uses to recommend a technique also perfectly, but range search still is meaning of not quite up to the mark on the technology. But range search still is meaning of not quite up to the mark on the technology..
Afore-mentioned byte beat in-house personnel also expresses: "First do search difficulty to be held out really big, but Baidu besides be good at search and iformation flow besides, other do also not be very good. Other do also not be very good..
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