Recently, IDC of orgnaization of famous market survey announced the whole world 2019 share of market of global mobile phone, data shows, begin from last year, the whole world is whole the demand of smartphone market appears fatigued and weak condition, this year first quarter, whole of market of global mobile phone gives now slippery state, fall achieved - 6.6% , before predicting to come in 5G, the demand of whole smartphone market won't appear to rebound apparently.
Will look from data, in the brand of foreign mobile phone of before the rank 5, the first SamSung and the 3rd apple appeared relatively substantially glide, among them the apple falls the biggest, achieved 30.2% ; The others 4 brands are to come from China, its China goes against force growth to appeared, amplitude exceeded 50% , millet is ranked the 4th, give now to slip compared to the same period, and the shipment volume of OPPO and Vivo is almost consistent, the rank that IDC gives out stands side by side for these two the 5th. Will integratedly look, add the brand of Chinese mobile phone of Others, whole market of global mobile phone is medium first quarter, exceed half the number to be Chinese brand.
Keep quantity market, poor dissimilation sells dot and brand high end to turn a focal point
Whole market demand appears fatigued and weak, having nothing to do with the popularity rate with at present higher smartphone is, through nearly 5 years gain ground, the user changes the motive of machine to transfer to intelligent machine without functional machine far enthusiastic in that way, add the smartphone is at present coessential on the function change more and more serious, when brand of each old mobile phone is attracting the user that put an amount, the method such as the function that changes with difference with respect to need and promotion brand image.
What dissimilation does is being differred to compare those who have a characteristic in product function should be OPPO, arrive from Find X this year Reno, OPPO is having very big difference in brand of the expression on comprehensive screen configuration and other, find X went last year once the structure that looks at type is released by the whole world each are big media is chased after hold in both hands, can say to be in of whole past 2018, the innovation that the product brand difference that Find X brings changes had promoted brand of OPPO high end image greatly, change product and the method that sell bit of promotion user acknowledge with very diversity, look simple, but still rely on technology of forward position of backside adversary plane be thrown continuously and grind beforehand.
OPPO hits a law likewise to still have what just release is brand-new series Reno, this mobile phone and Find X have the place of this different in approach but equally satisfactory in result, but the author thinks type of sidespin of this mobile phone rises fall the design of type already with at present on market " common standard " rise up and down fall the design of type is having very big different, at the same time edition of 10 times scorch exceeds strong configuration and product configuration to make OPPO this year stand firm market of high-end mobile phone.
Tail:
Measure a trend to look from the shipment of mobile phone market of in former years actually, each basic meeting begins to send force in second half of the year, especially OPPO, in did not release new machine first quarter below the circumstance of pure support old model, can maintain was in before the whole world the market shipment volume of 5, had shown sheet relied on OPPO to already very strong market decides force, the market as Reno is popular, predict the 2nd quarter and second half of the year, OPPO can be greeted grow steadily.
