On April 18, china releases Yamaxun statement says, yamaxun will stop to be Yamaxun on July 18, 2019 the tripartite on Chinese website sells the home to provide service selling the home. This means Yamaxun to will fade out of Chinese market, subsequently and an in an uproar that those who come is each media.
Actually, yamaxun exits China is the thing that is destined already, it is Yamaxun only too hold to, just be in China bad news 15 years long, and nether world of this 15 time to Yamaxun it is empty cast.
Enter subject below, let us come along answer dish, see Yamaxun whats did China experience 15 this years.
01
In April 1998 around, groups of Shenyang of 23 years old is small Gao Chunhui resigns from native place, big old far run to Beijing to see a netizen. The Internet user of that year China is very few, the relation between each other is purer also, he is not to see the net loves an object.
The other side also is a man, he calls Lei Jun, , CEO is done in golden hill software.
Gao Chunhui and Lei Jun are netizen of benefit much net. Benefit much net, strictly speaking is not a website, it is the big rally of one pile BBS forum of countrywide, but these forum change an interface without in that way direct like present forum figure, it looks very pallet, resemble each mail discussion set. This website ring is not big, what mix inside is basic it is real name technology curtilage, everybody still can write the telephone call in autograph archives.
Lei Jun awaits the idea that has not done poineering work in those days, in his professional program, oneself may do programmer all one's life.
Gao Chunhui and Lei Jun the first time meet, two people chat very congenially. Gao Chunhui wants to do to offer computer information and the website that software downloads, and Lei Jun has not wanted to understand at that time, spend one year nevertheless 3489 try water to be able to be accepted to also be being returned for golden hill, then two people decide to cooperate, made an outstanding net.
On January 3, 1999, the line on outstanding net. After 8 months, visit of outstanding net home page measures more than 1 million person-time, but it still basically is station of download of a software.
Spring 1999, CCTV ran a program, cry " 72 hours of Internet live experiment " , one introduced to call the Internet of 8848 the company mainly inside. This company now already nobody knew, be in nevertheless in those days, it is the electric business bibcock of that times. CCTV program broadcasts after a few months, of Ma Yun's Alibaba and Li Guoqing should go up in succession when the net line.
Lei Jun wants to do electric business, but the business that make report should burn money, lei Jun comes out outstanding net independently from golden hill, mix by golden hill associate to become a shareholder respectively, but Yang Yuanqing is very hesitant to Internet business. Associate to join Internet company everywhere at that time, but drop a bit penny only every time, once be thwarted pulls out, gao Chunhui feels Yang Yuanqing this person errors do not have interest, talk will talk go feeling uninteresting, want purposely.
Thunder army iron the heart should do electric business, wang Shutong was dug to join from Cisco at the beginning of 2000 then. Wang Shutong has done government in Microsoft, Cisco, it is the generation husband that company of abroad science and technology goes in Chinese education, his boldness of vision is very big, the end of the year announced 2000, outstanding net the target 2001 is turnover passes 100 million, and realize gain. Gao Chunhui feels outstanding to the net wants one year to spend the two cost of 30 million, wang Shutong's target is " Tree New Bee " , flat left outstanding network.
In April 2000, wang Shutong takes over outstanding net formally. After round of big correcting, outstanding net and IT industry do not have the least bit be concerned with almost, those who replace is books, disc and CD.
Because want to sell books, so Lei Jun searchs again age, but actually age without any Internet relevant experience. Old later, age when recalling that paragraph of past event, say: "Know without the person how electronic business affairs is done, the practitioner of electronic business affairs that awaits complete China in those days is being held in both hands " Yamaxun legend " looking, the hope can see a bit way to do sth comes from which. The hope can see a bit way to do sth comes from which..
" Yamaxun legend " , this book is in the commodity of head of a list of names posted up that May 2000 is a list of names posted up of outstanding net sale. That times, chinese Internet practitioner, especially electric business practitioner, everybody sees Beisuosi when the god, the heartbeat that Yamaxun's tendercy is lying between Pacific Ocean to be able to let people is accelerated pat partly.
But, the route of the electric business of outstanding net goes not smoothly, wang Shutong did two years, do with respect to abdication cross net of Dunhuang of condition cable business.
Not merely the electric business of outstanding net is done bad, the Internet cable business of that times China does not have well-done. 8848 broke down very quickly, should do so that calculate at that time when the net pretty good, but also can serve north to go up only wide just. Direction-sense of equestrian cloud strategy is wonderful, many financing are taken in A at that time, play a west lake to talk a sword at the same time, go developing at the same time pay treasure, not anxious make money, be in in A at that time nevertheless electric business circles is only with the person that run, industry position is far should become not as good as net.
2000 around, the Chinese thinks, the person that considers the clearest to electric business on this heavenly body is the Beisuosi of ocean the other shore. What people worries is, in case Yamaxun enters China, with at that time the actual strength of Chinese cable business, almost affirmative meeting suffering a crushing defeat.
02
The Beisuosi at that time still is not world head rich, but had been the fortune nova that global person knows to one rises gradually.
Beisuosi established Cadabra network bookshop on July 16, 1995, later incognito for Yamaxun. Yamaxun appears on the market at was in the United States in May 1997, awaiting it in those days had been the website of electronic business affairs with the most successful whole world.
Does Yamaxun have much success? So say, january 2000, yamaxun still is the company of deficit of an a huge sum at that time, but market prise had reached 30.85 billion dollar, the China at that time appears on the market company, also only Chinese shift can be compared with it. Chinese shift is China the look forward to of a center that comes out with caboodle of how many resource ah, and a poineering ability Internet cable business of 5 years unexpectedly market prise forces China moves continuously, this is a thing that how shakes!
Yamaxun sells name with the books on the line, this is not fathomless also, why of China when when net, outstanding net these companies should do books. So-called method is imitated, namely so one and the same.
Beisuosi thinks, the bookshop below the line is again good, its inventory is extremely finite, and the advantage of inn of net submit a written statement to a higher authority depends on, it can reveal endless books. Shellfish Suosi then thinks, company of electronic business affairs can be used sell a book to be cut, capture seminal user, when them nurturance shops after the habit, resell is other thing, final any is OK from electric business here is bought.
Be in China, the person that the faithful carry out of this method goes is to should be become net. But, should be in China when the net now the position of electric business circles is far not as good as in A, Beijing east, Netease these companies, the mystery that causes this one great change says again at the back of us.
Beisuosi ever said, yamaxun's amazingly quick develops two kinds of infrastructure of profit from United States, a height that is credit card gains ground, one is the United States postal efficient. Former solved a network to pay an issue, latter ensures the punctual service of commodity. But, the China of 90 time end, lian Yinlian has not held water, of credit card popularize degree of have no way to mention, china is postal send a thing to often want a few weeks, by this efficiency, what can Chinese cable business take to be compared with Yamaxun? Consider electric business lives at that time environment, not fathomless also why to await Chinese cable business in those days people the time will be so hard force.
If Yamaxun goes to China at coming before 2000, so Chinese cable business people the likelihood is met really suffering a crushing defeat, but Yamaxun cannot arrive ahead of schedule. This is not Beisuosi strategic eye is no good, in fact he has considered Asian market in early, because Yamaxun busies before 2000,be only market of layout United States, be too busy at all east consider, and a few years that after 2000, american Internet bubble is undone, yamaxun got pound likewise, intervene feebly temporarily Chinese market.
When when shellfish alls alone Si Huan crosses interest to come, time had gone 2004. To Chinese market, yamaxun again also cannot protracted went down, then on August 19, 2004, yamaxun the price with 75 million dollar, bought outstanding network.
From now on, yamaxun open the Chinese journey that is as long as 15 years.
03
To Yamaxun buy, the Lei Jun at that time is very excited. Lei Jun says to media: "Buy be the achievement that be obtained 4 many years to outstanding net this to approbate. " this word is taken by a lot of media at that time make headline.
After a few months, lei Jun admits in interview again, chinese cable business still is burning money times, outstanding choice is not much. And this, just be the key that outstanding net agrees with Yamaxun to buy.
In fact, the interest at that time just is bought to this each very satisfactory. Golden hill, associate, fund of tiger science and technology with etc a few partner are in 4 years of many time before, invested about 97 million yuan in all to outstanding net, sell with the price of 75 million U.S. dollor now piece, actually already earn is much enougher. Lei Jun just turns angel into investor after 2004 namely, and establish later for years millet, also have very big correlation with investment experience of those years.
Yamaxun's arrival allows Chinese report trade times feeling pressure, the company with the biggest at that time pressure is not A in, should become however net, because it is that moment China's biggest cable business.
Be in China as Yamaxun most dutiful believer, when the entire way that imitated Yamaxun to rise abruptly almost when the net. In August 2003, world-renowned magazine " economics person " say to should be when the net " Chinese Yamaxun " . Hearsay says, before Yamaxun buys outstanding network, trustee general of Yamaxun " economics person " the report is put before Beisuosi, beisuosi gives the quoted price that should give 150 million dollar when the net subsequently, but buy did not clinch a deal.
Face Yamaxun will raid, li Guoqing expresses at once, should meet when the net 2004 implementation Chinese books is symphonious before the end of the year the breed that resembles product turns over times, and still will start more violent depreciate sales promotion activity. There are 4 months only from the end of the year at that time, still should be in Shanghai and Guangzhou to build two old warehouse at top speed when the net.
Li Guoqing thinks God shellfish alls alone Si Huicheng is his biggest rival at that time, but actually Yamaxun is become to becoming it seems that net not care a nut. Will buy in August after finishing, yamaxun begins to rectify the in-house framework of outstanding net, everything wants according to Yamaxun a road of headquarters come. External, china does not have Yamaxun to make direct meet an enemy attack when the net to becoming; Internally, they cleared the administrative layer before outstanding net. Outstanding network vice president is age leave, establish Fan Kecheng is tasted, old hind he says to media: "American is willing to hear Chinese talk far from, the Chinese market program that wants to do to accord with myself to understand is too hard. The Chinese market program that wants to do to accord with myself to understand is too hard..
The difficulty with the largest transnational corporation is the market that how goes holding place actual condition, simple duplicate and stickup it is big fear, this one soft costal region of Yamaxun has been looked to be in the eye by a lot of person of the same trades at that time. Although Yamaxun is celebrity of global cable business, but already many Chinese media begin to think at that time, yamaxun may move toward defeat utterly bureau in that way like Yahoo.
Him Yamaxun did not realise this, they invested a large number of capital really in China, basically use at building fluid of storage, content to fasten, operation network of China is next to Yamaxun the United States is native land. So by this token, beisuosi values Chinese market very much at the beginning.
September 2007, beisuosi comes to China, await him in those days full to Chinese market self-confidence, he should build big data center, do algorithm to recommend, build unmanned warehouse, these new ideas let the Chinese Internet practitioner at that time people excited unceasingly, everybody discovers suddenly, the Internet that original American plays has so big difference with China. Later, big data is in China arisen, algorithm recommends progressively application to arrive each Internet industries, ma Yun still has tried unmanned supermarket, say these concepts to be concerned with Beisuosi.
At that time, the American Internet tycoon such as easy interest, Ebay, Yahoo has defeated in Chinese market, chinese media very ask how Beisuosi sees Yamaxun forthrightly Chinese future, beisuosi says: "Because American company comes to Chinese hind,that is, not be the customer satisfaction that lets China, the American boss that lets them however is satisfactory, this is a special dread. And when I come to China, say to my employee, I am the happiest is to see you take the client seriously very much. I am the happiest is to see you take the client seriously very much..
But, namely many Chinese express special disappointment to blind self-confidence of Beisuosi at that time. Yamaxun enters Chinese market 3 years, average consumer of a lot of China does not know they came even, with respect to such market situation, still can make Beisuosi very happy unexpectedly. Visible, global head is rich also be Everyman, not be a god.
In 15 years, that Yamaxun's oldest saying that because depend on Beisuosi saying early,is defeated, "After American company comes China, not be the customer satisfaction that lets China, the American boss that lets them however is satisfactory. " easy interest is defeated here, yahoo is defeated here, yamaxun is defeated likewise here.
04
According to Yamaxun's style, they do not make ad in the whole world, because look in Beisuosi, advertisement dispute often burns the matter of money, among them very big cost of one part advertisement is wasteful, and without prophet of person what one is particularly good at on the world is fare of ad of which one part after all can be wasted.
Yamaxun hopes to pass low, excellent service, good public praise to acquire new user all the time, means of this kind of low cost at the same time of small also effect, a bit not Internet, but it is in the United States is a success, as a result thinks at Beisuosi this covers a road to be in China to be able to succeed euqally. Little imagine, chinese market since reforming and opening, public praise sale more and more do not give power, far the effect that plays advertisement to come as CCTV is fast. At this late hour, yamaxun is in China 15 years, there still is many person to know Yamaxun still has electric dealer network in China far from beside me, the person that had not used Yamaxun is great majority, and China does not know to clean out treasure and Beijing without the person now east.
Yamaxun is so called advantage of low cost sale, became its soft costal region however in China. This kind of vicious circle brought about the comprehensive be defeated that Yamaxun is in China directly.
For instance price war respect, chinese hour is worn by refresh of business of native land cable acknowledge, and Yamaxun also got countless low sales promotion actually, but as a result of them all along ignored conduct propaganda, the low sales promotion that brings about them always is not had soundlessly breath, money compensate, do not have even cry out gain however. Same, so called excellent service also is quiet silence.
Yamaxun thinks, the time that wants their operation only is enough long, public praise always can rise, but went 15 years, situation put through now this appearance.
To this, yamaxun of China in square management layer is clear, but they are helpless, before Chinese CEO Wang Hanhua ever said Yamaxun directly: "We do not have decision making authority. " 2011, liu Jiang east say to Wu Xiaobo: "If Chinese division chief cannot decide an issue, what to talk about to carry out, you can ask Han Hua, can he say he thinks all businesses that do can succeed? And I can be accomplished. " the person that knows Chinese market does not have decision making authority, do not understand Chinese market person to lying between 10 thousand lis Yao to direct a gleam of, how likely is Yamaxun indefectible?
Besides Yamaxun besides the gross error of oneself, the change of external environment also is Yamaxun the main reason of bureau of Chinese defeat utterly.
It is before 2000, electric business environment of China is far be inferior to the United States, but after 2003, the situation has begun changeover, the everybody before this did not think of this.
Before 2000, chinese credit card gains ground degree not tall, lian Yinlian did not hold water, this kind of big environment restricted electric business market. But 2003, paid treasure to be born, shift pays a times advent, the Chinese crossed credit card times directly, entered without cash society, and watch the United States instead, move up to now disbursement popularity rate not as good as China. This explains, the whole world underestimated a Chinese to accept the ability of new thing.
Content shedding course of study once also was the one big bottleneck that restricts Chinese report trade, but as " 4 are amounted to " arisen, chinese express line of business surmounted the United States at a draught, what content velocity of flow spends is fast your the whole world surpriseds. Although China is postal as always small effect, but Chinese consumer abandoned China already basically postal.
Pay to appear with express industry when shift overturn after sexual revolution, chinese cable business people discover suddenly, without what American cable business is marvelous also.
2014, beijing east, appear on the market in the United States in succession in A, at that time people just discovers suddenly, yamaxun China is destined won't be Ma Yun, Liu Jiang east people adversary.
Yamaxun flourishing of these a few years of careers, but Yamaxun Chinese situation however go from bad to worse.
Yamaxun China's most brilliant period, share of electric business market ever had gone up 20% , but connect now 0.5% did not have, 2017 they most the category books of core deficit 50% , because benefit is too poor, china connects Yamaxun in those days annual meeting cancelled, new Year passes already decadent and funeral. Such outstanding achievement nature can let Yamaxun China is sent more in American headquarters carry do not come at first, beisuosi was not carried again almost in shareholder letter of 10 years recently cross Chinese market, the overseas market that he lifts the last few years at most is India.
Yamaxun committed countless mistakes in 15 years when Chinese market develops, if not be headquarters of back United States,solid financial resources is assisted, it can have closed 78 years ago. Nevertheless, even if is today, yamaxun although China was defeated, but the total helm that Yamaxun still is global cable business advocate, beisuosi still is global head rich, asset achieves 990 billion RMB, business of this China cable is returned now is cannot look forward to reachs.
Was opposite, spend 3 months again, yamaxun China is about to receive booth, I guess it to there can be a lot of things to check inventory before be faced big reduction sale, should everybody go does Yamaxun have a look on Chinese website?
