Today, "BrandZ? 2019 have value China brand most 100 strong " pop chart is released. Chinese brand goes one year to develop an environment in light of whole, although Chinese economy is added fast put delay, international trade form is nervous, but BrandZ? Have value China brand most values of 100 strong brand total prices still blaze new trails tall, amount to 889.7 billion dollar, grew 30 ％ , it is the highest sheet since sheet of a list of names posted up was rolled out 2011 year go up.
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Industry of Chinese mobile phone: China it is be far ahead, 4 years a row 10 strong, brand value increases 38 ％ compared to the same period
Be in fresh give heat " BrandZ? 2019 have value China brand most 100 strong " in pop chart, tycoon of mobile phone industry -- China to rank the 6th, 33.2 billion dollar, become go up exclusively a list of names posted up 10 strong mobile phone brands, its taste card value to grow 38 ％ compared to the same period, still had the honor to win an orgnaization to be issued technically at the same time " top end Chinese brand award " ; Millet ranks the 11st only, brand value is 20.6 billion dollar; Resurgence ranks the 72nd, brand value is 1.236 billion dollar; Evil spirit a group of things with common features is become go up newly brand of mobile phone of a list of names posted up, but only list 79, brand value is 1.033 billion; And Oppo, Vivo fails this year a list of names posted up.
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China be worth be far ahead for brand price the backside of other trademark
To Chinese brand, purchasing power of the rapid development of small town in home, consumer also increases to approve the growth that promoted integral business with what won abroad and more customer ceaselessly. And the fast dilate of small in China town and overseas business dilate also drove firm of each old mobile phone directly its brand value increases.
Especially to China for for, can flourish lists other trademark over, be in in recent years with its the perfect brand experience, ceaseless hair force that establishs dissimilation yield difference and the process that develop to domestic international depth to go up does not have nothing to do is.
? Perfect experience of brand many sided
Want to show itself in the market, brand need is mixed in product, service communicate wait for one or more respect to provide unforgettable personalized brand experience. Deep know well its manage China the expectation that pledges measure and the user is exceeded on integrated user experience from the product ceaselessly to be in all the time, the change that makes consumer clear enjoy science and technology to bring the life and fun -- newest this year release China for P30 series photography force implementation spans type upgrades, processor of revolutionary brand-new and sensitive component, picture signal and nerve yuan cooperation of network unit nicety, presented extremely outstanding photograph and video to film for consumer ability. In the meantime, platform is bought to go up in hypostatic door inn or net, china change a respect to have an advantage more to serve as the brand that has strong brand power to be mixed in consumer keep. Meanwhile, china gave strategy of life of full-court scene wisdom to early childhood, it is a center with consumer, the service of consumer of base oneself upon and experience, with the technology innovation and zoology respect cooperate with drawing consumer.
? Found brand difference to change
The competition that competes as Chinese market is intense with each passing day, the importance of poor dissimilation grows day and day. China to be in all the time the high end of the product is changed, poor dissimilation fixed position sends force, if exploration innovation science and technology and design are aesthetic perfect confluence, fixed position of this differentia dissimilation gained female and attention of young consumption group, user structure widens ceaselessly. As we have learned, china for plan of match colors of lubricious gradual change of aurora of P20 series initiate, female user is occupied than exceeding an in part. Have when consumer when buying demand China for can rapid be remembered, this and China those who be have distinguishing feature alone and lead tide not without relevant.
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? Develop to domestic and international depth
In home market of give attention to two or morethings while, china press to be ground in performance of market of international high end other one numerous go to sea mobile phone brand, china serve to be mixed with high grade product, get of global consumer extensive reputably. Show according to the report of IPSOS, trademark of whole of Hua Weiquan ball is well-known 2018 degree achieve 86% , brand consideration spends global consumer to had come from the 44% promotion 2017 46% ; The user recommends an index (NPS) rank 3 years continuously in China the first, in 8 abroad keys such as Germany, Italy, Spain, Russia, polish, Mexico big country is ranked before 3. IDC data shows this year, 2019 first quarter, shipment of machine of Hua Weizhi hotshot is measured compared to the same period leap 50.3% , market share is achieved 19% , china it is brand of an internationalization high end to had grown.
