Advertisement is the information carrier of commodity, it is the intermediary between commodity and consumer. A good advertisement must draw the attention of consumer above all, just be psychological motive and behavior facilitate next. The psychological motive of people of the development as the society, vicissitude of the market, economic atmosphere, aesthetic idea change and produce a change. Advertisement design should get used to this kind of change, satisfy the psychological requirement of consumer better, the form of a Chinese character that is businessman and consumer removes a beautiful bridge. Regard an advertisement as stylist, above all the psychology that you want to understand of all kinds consumer.
Teenager children consumes psychology
Buy a target to make clear, buy rapid. Commodity of choose and buy has stronger curiosity. The psychological activity level of teenager children is in inferior phase, although already can undertake simple logistic thinking, but still give priority to with intuitionistic, specific thinking in images, cause by the exterior stimulation of commodity to the attention of commodity and interest commonly. Accordingly, when commodity of choose and buy, often be attracted by fancy, distinctive commodity place.
Young consumes psychology
The characteristic of young is enthusiastic bold and unrestrained, thought is active, abound illusion, adventruous, these characteristics are mirrorred in consumptive mentally, go after namely vogue and novel, like to buy a few new products, try new life, best the individual character feature that can reflect oneself.
Middleaged person consumes psychology
The psychology of middleaged person should have matured, character performance is steadier, they love actuation, love in that way like young no longer be swayed by one's emotions, however can in an orderly way, sensible analysis handles an issue. The feature of this one psychology of middleaged person is bought in theirs there also is same show in behavior. Pay attention to the immanent quality of commodity and function quite, often pass an analysis, after comparing, just make buy a decision, make as far as possible oneself buy deed reasonable, correct, feasible, have the actuation, action that buys at will rarely. Accomplish know fairly well, with improper commodity to needing they are not bought absolutely, the expenditure outside very few in a planned way and extemporaneous buy.
Old people consumes psychology
Main show is the psychological feature that senile consumer has: Abound sensible, very few be swayed by one's emotions, they can buy goods according to their effective demand, keep expenditures within the limits of income, the attention is economical, the quality to commodity, price, utility, breed can make detailed knowledge etc, buy blindly rarely.
Psychological activity of the person is extremely delicate, also consider hard, people often buys goods by his impression. The affection of these mentally, not only men and women each are not identical, also because of the preference of country, area and individual somewhat difference. So, serve as a stylist to must know the market, research designs a form, ability of analytic consumption psychology and consumer and when all is entered, ability fumbles well and truly an advertisement design fixed position, improve the result that advertisement designs thereby, exciting consumer desire to buy looks, achieve the goal of stimulative sale.
The advertisement that limited company of medium of advertisement of Shandong triumphant develop is major of Zi rich area designs an unit, have aptitude of 2 class ad industry, unit of Chinese advertisement academician. Firm of triumphant develop ad is held to all the time " strong point of choose and employ persons, place of tolerate with others is short " talent concept, fostered stylist of more than 10 professional advertisement, brought up a large number of equipment to suffer the high-quality goods that fix eyes upon to design case. Design group is obtained 7 years continuously " section of China International advertisement " , " section of Shandong province advertisement " wait for more than 30 award. Firm of ad of develop of Zi Bo Kai saves the well-known trademark of ad industry as Shandong, won the wide recognition of social all circles.
Believe triumphant develop, believe the force of the brand! Do a design, we take a heart! Sincerity of triumphant develop advertisement expects to cooperate with friend of social all circles!
