Express industry competition turns white-hot with each passing day, dimensions will exceed big domain of -727379968, make new contention point, the faucet that how makes this field with 5 years of time does De Bangkuai give? Enter the bureau is big market as numerous competitor, what should heart state express rely on to maintain the position of leading sheep?
If wind amounts to debt to exceed 70 million, the country knows stop work of express entire network, whole summit express carries a car 44 times to will be auctioned finally... since 2019, a few in hair of frequency of problem of small express industry, wander in close down, bankrupt brim.
On April 28, CCTV finance and economics " for a short while " this one current situation that is aimed at industry of domestic express delivery refers read. The report points out, as Chinese express market more and more center to bibcock enterprise, in the development of small express company will be harder and harder.
Meanwhile, more and more industry tycoons begin more layout express market. Internet accelerates dilate through dish bird network in tycoon A, layout " finally 100 meters " , investment " amount to 4 times " total capital exceeds 20 billion yuan. And express of state of heart of another express business, pass big express domain of this one fractionize cuts current competition.
"Consumer buys sofa, buy a table, buy mattess the meeting is increasing, opposite cable business is big growth rate will be rapidder and rapidder, of course the pain spot of this respect client is more also, for instance, how does deliver goods go upstairs, how to install. So, be aimed at the pain spot of big express, we rolled out deliver goods to go upstairs service. " Cui Weixing is accepting president of heart state express when interviewing, say.
In fact, besides heart state express, suitable abundant, medium, 100 worlds, charm is amounted to wait for company of much home express delivery already or sending force to big market. "Big package " peremptory make a sweet bun, grab the person that feed numerous. Is De Bangkuai given can does amid win out?
A large number of heroes is contended for eat -727379968 cake
As the development of electronic business affairs, consumer net buys big goods such as big home appliance, furniture ceaseless grow in quantity, of synchronous and exciting big express demand rise. Easy view seeks advice " white paper of 2018 China are big express " show, dimensions of big express market is in probably 200 billion - 250 billion yuan, predict to be added in the near future fast maintain 25-30% . Bain seeks advice to be forecasted, the dimensions of market of fractionize of big express inside 5 years will exceed -727379968.
▲ is big deserve to send market dimensions to forecast, the picture comes from easy view.
The bound flows in express content, much home company already was aimed at first machine, grab eat this big cake.
Be in early 2013, suitable abundant begins pilot deadweight professional work, to 2018 the beginning of the year, begin professional work of rapid movement of deadweight of puissant inside countrywide limits promotion, buy new nation again ever since, roll out rapid movement brand " satisfactory nimble is amounted to " , advocate hit 20-100 kilogram paragraph.
Rapid movement is connected to be started from 2016 in, fixed position is in the content of big piece goods of 32KG above, invested whole world of 2 billion yuan of construction to achieve 2018 again grind central project, in order to improve operation of big express network and management.
Charm amounts to rapid movement to be in entire network of the end of the year opened 10-30KG cable business last year, upgrade again subsequently it is 168 big, be located in product of 10-68KG is big package surely.
100 ages rapid movement rolled out a product 2016 " Hui Xin " , extend " big wrap up " business, this year is more business of key focusing cable is big business, in 10-70 kilogram kilograms small force of paragraph of the hair on the product.
Actor or actress fast express is on last year March line 3-30 kilogram product of big package core " 330 in a limited time amount to " , will upgrade ticket of sheet of express of 330 big package to in August in of the same age 500 kilograms.
Through layout with a lot of express companies rapid movement sends muscularity different, heart state express is by name of 0 rapid movement, express of fight in some places one by one, use dominant position of 0 original rapid movement, enter market of the bureau is big express.
"0 olds " the road of advance on
Serve as home " 0 olds " , heart state express ever all the time advocate make 0 professional work in 30-500KG. And this kind of circumstances had a change to 2013.
In November 2013, business of heart state express debuts formally, nod to be cut with big express, take the lead in rolling out 3.6 indulgence, the product such as standard express. Later, development of dimensions of its express business is rapid, higher and higher proportion is held in all business.
Data shows, income of its express business rose compared to the same period 2015 260.75% , rose compared to the same period 2016 130.81% . Arrived 2017, income of annual of its express business 6.928 billion yuan, nearly 3 years of compound increase rate 97.58% .
Have an insight into the development opportunity of express market, heart state express appeared on the market in January 2018 at the beginning of, disclosed its external to the express transition, ambition that makes big fractionize field. Cui Weixing expresses at that time, heart state express should produce specialty, send force to express business, make and offer Chinese sex price to compare big highest express.
Cui Weixing of president of share of ▲ heart state accepts CCTV to interview.
Back-to-back, on the strategic news briefing July, "Heart country other people flows " formal more the name is " De Bangkuai is given " , roll out advocate battalion product " big express 3.6 " , "60KG comes on, 100% go upstairs freely " , new page of open is big express.
The characteristic of 3.6 basically includes big express delivery at 2 o'clock: It is firstly " big " , "60KG comes on " can wait for home appliance, furniture basically big commodity include inside; It is secondly " go upstairs freely " , namely the door service to the door.
Cui Weixing thinks, to big article, a lot of businessmen dare acceptance " free deliver goods arrives downstair " , 100 final meters, became whole the pain spot of big express, brought a lot of troubles to consumer. And big express 3.6 should eliminate this to plant namely " big discrimination " .
Big strategy of Cui Weixing also got the test and verify of the market. Double last year 11 during, de Bangkuai gives pair of 11 order to grow 300% compared to the same period, income of odd-numbered days of big express business is broken 100 million. Whole 2018, its year battalion closes amount to twenty-three billion and twenty-five million yuan, more than 4 are amounted to, express business income is eleven billion three hundred and ninety-seven million yuan, grow 64.50% compared to the same period, prep above industry is added on average fast.
Express of ▲ heart state in recent years battalion accepts a case.
Heart state express released on April 29 one quarterly reports showed 2019, the company realizes business income 5.476 billion yuan, grow 16.47% compared to the same period, battalion closes add fast pick up with the photograph is smaller than having 2018.
In the letter that sends shareholder, cui Weixing expresses, heart state express uses 5 years of time only, realized express business from 0 to the breakthrough of 10 billion, make the industry faucet of market of big express fractionize.
Competition turns white-hot, who will win out?
The place before be like is narrated, hair muscularity express company is not little, but what do so that have effect quite truly is not much. Why to give the faucet that can you make big express market however with the De Bangkuai of 0 build up?
Look from whole express industry, some express business the layout to big, or hair strength is later, or fixed position is unidentified, or power is insufficient, investment is not much. For instance, be being connected in is 2016 ability starts big business, the electric business that charm amounts to is big roll out time evening not only, and be not advocate make a product. And De Bangkuai gives the 3.6 indulgence from 2013 big express to now 3.6, locate all the time clear, and undertake its conduct propaganda as star product, devoted and tremendous.
▲ is in the express company of a few position are large product, heart state express has integrated advantage, the picture comes from easy view.
Stand in the angle of the enterprise, drive of investment of big gene of heart state express, science and technology, talent also be its are big express to bring more odes can.
Shen Mohong source thinks, as a result of the character of content of big piece goods, in carrying processing process actually, big express is close to Yu Ling to carry processing mode more, because express of this heart state is in,big express market is had send an advantage first.
Science and technology throws an aspect, heart state express takes out the battalion of 2% every year to receive investment to science and technology, already had system of digital twin center, big sorting, AR to measure at present just drive with nobody the multinomial science and technology such as van applies setting.
On talent management, heart state express is in all the time the half militarization system that study China is, execute performance assessment, pursue campus invite applications for a job the earliest inside the industry in the round, insist to develop a person with ability independently; And to express of a gleam of member, heart state express rolls out brick of collective wedding, 1+1 kissing affection, gold end of the year the multiple welfare such as award, go up in the company annual meeting this year March for instance, the member that the golden brick of 23.4 million rewards 234 express.
Endow with through science and technology can, extreme is incentive, the big service experience of heart state express upgrades ceaselessly, get of consumer approbate. CCTV reported Mom of a pregnant, she thinks of the home the freezer in is moved parental home, after the service that comparing remover and heart state express, chose sexual price to compare taller Debang express.
Mom of a pregnant uses ▲ De Bangkuai gives a service.
Nevertheless, as the industry competition turns white-hot with each passing day, each just are in layout of depth of express fractionize market, if 100 worlds, charm is amounted to,wait for an enterprise to already accelerated the layout of big domain in succession. The personage inside course of study predicts, the blowout that 2019 will be big package express year. In this breathed fight closely, victory or defeat still not knowable.
Date of Netease of · of news of article department Netease " each have an attitude " characteristic content.
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