This small long holiday, " answer couplet 4 " fire, because drama is fully too much,not be, be spat by many people however groove " too expensive " " look down on " . City of a when business encircles famous picture is exhibited in the meeting that breath out city, annunciate of carry out ticket board go up to rolling clearly caption: "" answer couplet 4 " IMAX version is highest fare 335 yuan / person, english 3D edition is highest fare 376 yuan / person. " what film? See a movie have to many 300 money? ! Good letter audience Mr Cui calculated brushstroke Zhang to our newspaper reporter: "376 yuan of able what? Buy 30 jins of pork quite, 300 jins of flour. Sit quite motor-car goes to Beijing, enough still airline ticket of a piece of special offer flies to Shanghai! What we also does not know to spend many 300 money to see a movie is some of what character, we also dare not ask. We also dare not ask..
Our newspaper reporter understands, go up century 70 time end, movie the price of a ticket two wool money influences ability, cheaper than buying a jin of pork. And nowadays, went 40 years, pork price turned over ten times, movie the price of a ticket turned over more than hundredfold however, hold people income proportion bigger and bigger also. According to statistic, the price of a ticket of a piece of movie took income of month of average per capita in the past 0.67% , take how many months of your income now, ask proper motion head to fill.
" answer couplet 4 " dare sell for what piece such " day price " ? Our newspaper reporter combed the development change history of Chinese movie the price of a ticket, interviewed many expert and film review person, because of,expectation can find out its Central Plains.
From " 3 large base " to " nobody looks "
At the beginning of new China holds water, we manage policy each to learn to adjoining Russia eldest brother, of movie the price of a ticket establish a mechanism not exceptional also of course. Russia is at that time let as far as possible much masses walks into a cinema, adopt low fare policy. So, at that time Chinese film also is by the government all fixes a price, fare is low even to a few minutes of money. The film is become quickly belong to popular recreation artwork truly.
After reforming and opening, as people income rise ceaselessly, prices of almost all commodity all has distinct range rise, and few number did not do adjusted commodity to get the extruding of whole price system, movie ticket is among them one of. The movie the price of a ticket of general at that time city is 3 horn, a rural area spends a few minutes of money to be able to see movie of an open air. Compared to the same period other country and area, the average fare at that time adds up to Hong Kong the RMB is controlled 10 yuan, japan is equivalent to 40 yuan, the United States adds up to 50 yuan, the price of a ticket of outclass home movies. In those days people has a doggerel, the life " 3 large base " " see a movie, by train, take a side " . Return somebody to sum up further: "Commissariat relies on national subsidy living, the film relies on float fare living, railroad relies on surchage to carry a passenger living " .
Fare is so low, reasonable really? Economics teachs Chen Qian to say to our newspaper reporter: "According to plutonomy viewpoint, average wage increase rate is 5% to 6% , prices rises rate for 3% to 4% ability safeguard society health runs. But from increase rate of 80 years wage reachs after founding a state already exceeded 100% , movie the price of a ticket however backwater not before. Movie the price of a ticket however backwater not before..
because fare is too low at that time, move toward commercialized times in everything, movie industry appeared all sorts of malpractice. It is film factory is afterwards hard above all, of prices rise bring about film factory produce a film a film needs to spend more money, but fare did not rise subsequently however, the profit of film factory goes low continuously. Together with cinema projects cost also rising, movie ticket income supports day-to-day operation harder and harder. Immediate consequence is many movies factory is close to closing down, many state-operated cinema steps forward dimension difficult.
Because low fare causes a variety of problems, in those days appeal of a lot of scholars raises film admission fee. Chen Qian says to our newspaper reporter: "In 80 time evening, of movie the price of a ticket make authority accuse change to be market adjusting control by governmental canal stage by stage. Go down to live better, issue just can fix a price neatly according to market condition. More and more film use float price, fare begins to go up all the way from now on. Fare begins to go up all the way from now on..
Does fare go up into finally what kind of? The data in annual report of Chinese movie industry showed 2005: From 1989 arrive ten years 2005, dweller of our country town can control income to grow to be less than 10 times, and movie the price of a ticket goes up 1 yuan by original inadequacy ten yuan, grew 20 times to control. Of movie the price of a ticket go up had exceeded people income far go up. The immediate result that fast the price of a ticket brings about is, everyman of one major China left from now on the film this recreational activities, see a movie more and more " go in a popular style " , those who become specific crowd " the noble is consumed " .
Movie audience begins a large number of prediction of a person's luck in a given year, year after year of the person-time that watch a movie drops. Data shows, from 1989 10 years to 1999, income of Chinese film booking office falls from 2.7 billion yuan 810 million yuan, the person-time that watch a movie from 29.3 billion drop 300 million the following. The audience wave with familiar people enters a theater commonly, lively scene is not returned. Chen Qian complements: "What must explain is, the backside matter of depression of whole of industry of 90 time movie is very complex, even if reduce fare inextricability also problem. Actually, if fare does not go up, movie industry catenary lives harder. Movie industry catenary lives harder..
From 200 " Afanda " go to 5 8 " Chinese cabbage price "
Arrive at the beginning of 21 centuries, chinese film market is immersed in cereal bottom, no matter be view picture strength or booking office,arrived historical lowest. But fare is maintaining the momentum that rise as before, average 1999 fare is controlled 10 yuan, go up to 25 yuan or so to 2003, movie audience is ceaseless prediction of a person's luck in a given year, the cinema is obliged to continue to raise admission fee to increase battalion to close, fare rises again, audience little, was immersed in dead loop from this. Face such situation, some courtyards line is initiative began action of a series of low sales promotion.
2000, sichuan highs eyebrow courtyard line rolled out ticket of 5 yuan of low. Depreciate effect get effect instantly, shadow hall explodes full, booking office rises immediately. But spent 3 months only, "5 yuan of tickets " not answer exist. Arrived 2004, line of courtyard of high mountain eyebrow is lifted again depreciate agitation, roll out " 10 yuan of tickets " , but end in order to fail likewise. Depreciate to what these fail politic, tsinghua university teachs Yin Hong to explain: "I think it is strong heart city method is helped like the needle, drop fare substantially suddenly, may become event of a tabloid, bring about increase inside short time see a movie crowd, but this kind of short-term erupts can't maintain manage for a long time. E.g. , your discovery cannot find a month inside the cinema a motion picture that can yield all audiences like to look, no matter you decide fare,get at that time much lower, audience number can decline substantially. Audience number can decline substantially..
After a few years, 3D agitation is arisen, movie the price of a ticket is pushed again arrive high a new chance to extricateoneself from an awkward position. The 3D motion picture that showed 2008 " adventure of the earth's core is written down " , top price is 120 yuan; The science fiction 3D 2009 is gigantic make " Afanda " in home a lot of cinemas are highest fare locates control in 200 yuan, still appeared for a time ox party fries ticket phenomenon.
The circumstance began to produce change 2014. Cat eye of platform of ticket of the carry out on new media line took the lead in executing ticket filling mechanism, use 9.9 yuan open to booking valence to stimulate an user to watch shadow flame, the motion picture that yields Ning Hao successfully " heart beautiful road is put " breakthrough 1 billion close greatly. Back-to-back, small bill, the platform of ticket of one numerous carry out such as the Gewala, ticket that tax a bank note also rolls out 5 yuan eagerly, 8 yuan " Chinese cabbage price " , have 1 yuan of sales promotion that see a movie even, let many audience savor for a time benefit.
2015, platform of more and more ticket of network carry out appear, "The ticket fills " competition is entered turn white-hot level. Data shows, arrived 2015 2017, ticket of outback shadow town fills to take entire booking office probably 8% to 10% : 2017 year are box-office 55.9 billion yuan in, about 3 billion come from a ticket to fill. Compare other sale shift, the effect get effect instantly that the ticket fills, piece the main source that just replaces platform very quickly to become a ticket to fill. More and more piece just pass first exceed on the weekend low open to booking valence to raise early days to a club for amateur performers of Beijing opera, make a cinema give out more platoons piece. However, as competitive aggravate, each big movie company also begins to suffer fill tiredly at the ticket. China friendship brother carries out Ceng Zhiyan of the Lei in president king: "We were filled to kidnap by the ticket really. Below malign competitive environment, if you are not drawn out, can wear those who drew out money soon only a market share that just reaves you. If you do not fill, the cinema does not give you ostentation and extravagance. " face such situation, 2018 Spring Festival archives, concerned branch puts forward to reduce the demand that the ticket fills, stipulate lowermost fare is 19.9 yuan, limitation 500 thousand pieces. Arrived by September, management department gives new rule again, the requirement stops tripartite and cinema to fill from the bill that has medium of communication, will carry out formally on October 1. The ticket fills to exit historical arena formally.
Although life of 4 years is short, but ticket filling mechanism still produced not little effect to Chinese film market. Hamburger of film review person says to our newspaper reporter: "Above all it really benefit reached many people, pull used a lot of potential audiences; Next the passion watching a movie that it aroused people afresh, fostered an audience to walk into the habit of the cinema. What need li Qing Dynasty nevertheless is, the ticket fills is not to reduce fare truly, just make work ticket platform or piece square side audience is complemental price difference, the cinema is actual settle accounts fare was not affected. Pawn ticket fills disappear, fare is answered go up, whether can the audience reemerge prediction of a person's luck in a given year is unknown. Whether can the audience reemerge prediction of a person's luck in a given year is unknown..
The audience that opposes costly shadow bill and those who get hurt " free power "
Say " answer couplet 4 " , the thing that begin Mr Cui dare not ask, our newspaper reporter helped him ask. Bank notes of 3 price of beautiful day buy small Yang Shangzhou of 30 years old this year " emperor " looked " answer couplet 4 " first show field. "How many money is next, this is 10 years of my follow are overflowed power a summary of the film. " our newspaper reporter understands, xiaoyang still spends 1380 yuan of tickets that bought concert of Li Zongcheng Harbin recently, "Also be for feelings, year of unripe god-given spot listens to a Li Zongcheng, still be the home town in oneself. Still be the home town in oneself..
But the filmgoer that differs besides consumptive idea, most movie audience is right " answer couplet 4 " day price bank note does not have a law to bear. Netizen " tear of wind breath god " increase price at random with respect to line of courtyard of appeal filmgoer boycott: "Once this cut left, can become acquiesce later: Always have die certainly the series movies of faithful pink, fare fried first show strangely first that day tall clinking, fall again afterwards. " a cinema manager expresses on small gain: "Right " answer couplet 4 " for, the film of 3 many hours is equivalent to ' a half film ' , so we should increase price appropriately. " but go up this the fare with multiple raise, compulsive return a ticket, bind box-officely, compulsively secretly calm small feed and a lot of behavior that gift sells still touchs the bottom line that came up against an audience. Audience Xiaozhao discloses: "Many 300 money one Zhang Li face contains 100 fund derive article, is this to be bought by force sell by force? Still have what czar, cinema of every home appliance has 50 place only, should you be to sell infield concert the bill? Should you be to sell infield concert the bill??
Small gain netizen " thill of scissors hand window or door " express: "This " answer couplet 4 " the sense that gives me, movie industry goes to Cong Manwei cinema of each home appliance, was full of ' do this one ticket to run ' breath. " comment division lower part also has many audiences to leave a message: "We also are ' by hole this with respect to leave it at that ' state of mind. " even many people express, " answer couplet 4 " will be last meeting goes to what the cinema supports overflowing power the film. To the insanity of bank note of this day price, "Free power " probably innocent, "Not be the fare that we decide. " but the audience that draws out money to buy a ticket won't think so much however, "Eat photograph malformation " label should be hanged to be in more or less " free power " on the body.
The price of a ticket is faster and faster, it is more and more difficult however to make money
Hamburger of film review person says to our newspaper reporter: "" Afanda " when showing, we still have 600 3D screen only, now the day had had screen of near 50 thousand 3D, had even IMAX many 600. Screen increase sharply, competitive aggravate, the audience of come and go still has only however so a handful. 2018, the throughout the country is the rate of average seat of honour of each big picture city, only screen yields, odd an accrual, field all person-time, field all the data such as accrual all was achieved lowest is worth since 2014, cinema collective was immersed in live the crisis.
To courtyard line, had arrived now critical the jungle that live or die. even more intense to competing each courtyard line, what drain the pond to get all the fish, kill the goose that lays the golden eggs is negligible not plan, make money first living ability is " one's proper business " . The cinema faces the crisis, the audience is not to cannot understand, the audience that is willing to buy ticket of day price movie is met only less and less, cause the audience that walks into a cinema directly less and less. Plum of our newspaper reporter be good at
