Industry of Na Kang furniture, be born at going up century at the beginning of 90 time, develop at the beginning of 21 centuries, expand at nearly 10 years, formed Na Kang furniture " buy the whole world " with " sell the whole world " development pattern. All sorts of element of product level develop in ceaseless innovation, volume product research and development, treatment is made, sell the industrial chain such as current, professional form a complete set group already also perfected stage by stage.
Of Na Kang furniture upgrade further, from " Na Kang is made " to " Na Kang is created " pattern is industrial development key. Below this pattern, it is right not just the product upgrades, the brand upgrades evolution is more imperative, chongzhongzhi is heavy. industry of furniture of whole Na Kang, make its brand strategy, wait in order to make good market brand, company brand, product brand " 3 old brands " for main goal, with the thinking of innovation, capture " research and development " and " sale " two " killer mace " , the profundity that drive and causes company of Na Kang furniture changes.
Market brand- - Na Kang | Of Chinese furniture, it is highly competitive market brand;
Company brand- - the source that good company brand can develop continuously;
Product brand- - product brand is enterprise and core competition ability.
The China International furniture that just ended before long afore is exhibited on, the furniture that much home country knows a furniture brand to carry oneself achieves collective of notional product and professional design group to appear formerly, cause the personage inside course of study again to achieving the attention of furniture brand formerly. Although voice calls China the current ideal in achieving furniture brand to develop great distance to did not imagine formerly, industry of the primary residence that achieve the home is increasing, but the can be counted on one's fingers that can make brunt brand. But go former to achieve, the road of the progress that makes innovation already became the consensus of enterprise of most furniture brand, more and more furniture companies are more will act according to to criterion. "Do not go former to achieve, do not start research and development, furniture company of China can move toward hopeless situation only! " Zhong Baochun of controller of limited company of Meng Teou furniture expresses Jiangxi. Nevertheless, want to make successful furniture start a brand formerly, future still needs many times try hard and hold to.
Achieve Zhan Zhengrong formerly, before road still confused
From inchoate " borrowed " , " imitate " , " draw lessons from " the design of brand of foreign famous furniture, come to nearly 10 years, partial furniture company begins to explore the design concept of own enterprise and development way, arrive to achieve a brand to appear formerly in great quantities in last few years again, be in time and again domestic and international large exhibit photograph of the dew on the meeting, chinese furniture industry achieves force to be being revealed formerly, but up to now can justice Yan Cixuan says he is " start a design formerly " the enterprise still is few number. In the development process that has an industry nearly 30 years in Chinese home, starting a design formerly still is a course of study wife person is carried every day, but mention the topic that feels very abashed every time, reason does not have him, depend on " interest " 2 words. The person that borrowed can be mixed in product research and development design link is many and managing time and cost, need not consider the factor such as select material, practical, cost, space, harvest a large number of redound finally.
Although many person of the same trades are being held in the arms " the product is good selling gift is kingcraft " , but insist to fumble the business that starts a design formerly still conveyed importunate to be determined from beginning to end. "Furniture market of future is individuation of a pursuit certainly, reflect the market that the brand starts formerly. " Zhong Baochun of manager of Meng Teou furniture says, "We go oneself start way formerly, start oneself product research and development, this route can go certainly, still can go better more. " Zhong Baochun has furniture diving tower to invent patent, of research and development " diving tower " litre fall the desk is convenient and practical, bring about however many tort copy risks the market. Although tort let his injury appear a heart, but the road that he still holds to furniture to be achieved formerly should step down all the time.
3 " big hill " , box up brand develops
In last few years, appeared a lot of start furniture brand formerly, these brand have the aid of are exhibited mixedly meeting, sell, have the aid of the media platform such as all sorts of public date, extend to extension stage by stage, intentional him start shooting the trademark is well-known degree, but effects is very small. Via market survey discovery, more achieve a product to appear formerly and did not enter masses field of vision truly, brand of box up furniture develops, true " big hill " have 3.
Start drive formerly not strong
Show level, furniture product 3 element " product, design, material " between coessential change too serious, great the competition ability that hit a product. And in China outstanding stylist often cannot get this some compensation, position, outstanding originality product also often as a result of a variety of reasons cannot change now. The most important is, furniture industry borroweds phenomenal fashionable, serious obstacle the travel before the innovation of the industry develops what design with furniture. And knowledge of intellectual property of company of domestic most furniture is insufficient, , dimension authority consciousness is not strong, just is abet the be current of this kind of ethos.
Sale consciousness is insufficient
The occurrence of furniture industry new brand brought new lease of life to whole industry, but the old brand company that kind mixes the sale with new brand old support very hard to had collected group of a batch of clients competes in active market environment. And industry of the primary residence that achieve the home issues the conduct propaganda on set up shop, line to attract the diversity means such as the client to get guest flow through the line far the resource appearance that can't follow agency, household to sell a hand to go up contends.
Spot of bureau of science and technology is investigated violate picture of compasses furniture company
Spot of bureau of science and technology is investigated violate picture of compasses furniture company
Spot of bureau of science and technology is investigated violate picture of compasses furniture company
Product value on the high side
Industry of the primary residence that achieve the home needs to obtain certain profit to prop up a brand benign development, should have again enough achieve ability formerly and throw many time, money, energy to furnish the research and development of whole new product is periodic, keep enough sale channel and service cost even, product value nature is reduced hard.
These 3 " big hill " the market pain spot that announced to start household trade formerly, serious obstacle the development that starts a brand formerly. Face these difficult problem, meng Teou furniture offerred the way of his broken bureau: Two big grasper want research and development, sale volley force, two end want enterprise, government in all thought fors the time being.
Spot of bureau of science and technology is investigated violate picture of compasses furniture company
Spot of bureau of science and technology is investigated violate picture of compasses furniture company
Establish to be cheated at the Jiangxi 2006 special Europe furniture limited company is one is having innovation gene, the furniture company of craftsman feelings, will ten years be in all the time chair of desk of dedicated production eat, design by oneself " 312 " chair and muti_function diving tower, last long in the market, sell the credit that gave Na Kang, sell the public praise that gave Na Kang, sell the elegant demeanour that gave Na Kang. Liao Mingliang of company sale chief inspector is sturdy ground say: "The place of real brand product can call a brand, the most important is character excellent, after service is done well. The Mengteou nowadays, character becomes proficient, be not to have care more after carry out. " Mengteou is being held to from beginning to end " or is not done, should do be about to do best " belief will create belong to " Na Kang is made " brand, depending on the high level to quality and detail finally to ask, the product that lets oneself lasts long in the market.
Wall of honor of limited company of furniture of Jiangxi Meng Teou
And in Na Kang " turn look forward to rises compasses " in developing journey, meng Teou is the first demolish factory building, supportive government works, place is carried out transform rebuild, build to be able to offer the development platform that more company cooperation shares, make " Mengteou international exhibition center of 100 million an ancient unit of weight " . Will plan with oneself brand lofty those who go up collect exhibit a center, this is a company in sale respect bold develop lift. With " Mengteou " the brand of coronal name is collected exhibit a center, be about to the new journey that open company grows, implementation arrives by product brand, company brand of market brand span. This needs boldness not just, need to have bearing and outlook more.
The card collects Mengteoupin exhibit a center
In allude how thought fors the time being, controller of Meng Teou furniture also offerred his think of a way. Governmental legislation protection is insufficient cost of authority of dimension of perfect, enterprise it is tall, difficult to obtain evidence, borrowed knowledge of protection of low, intellectual property is not worth enterprise tort cost etc is the wind that causes household industry to borrowed the main reason of common occurance. He also expresses, achieve a design to give priority to the Mengteou of card games formerly, never have make furniture industry disappointed, meng Teou furniture can insist to protect from beginning to end " start a design formerly " . It is reported, meng Teou furniture is aimed at the market to go up to oneself " diving tower " litre fall desk tort incident, already adopted to company of more than 20 measurement include to complain, intellectual property bureau is investigated, sue measure of authority waiting for dimension, among them, accuse goosefoot is such-and-such dispute of patent of enroach on invention one case, be judged to be by bureau of national intellectual property " tort of patent of 2017 year blow is sham " of 10 big classic case. Face ill will to borrowed, the persistent mood of Meng Teou furniture is 0 patient, hit after all.
According to interviewing, the expert also offers relevant opinion related intellectual property respect: 1. Enterprise oneself should strengthen intellectual property protection, should have before products plan retrieve consciousness, avoid to borrowed unconsciously; Want to apply for the exterior in time to design patent after products plan; 2. Governmental respect should organize relevant expert to undertake to the enterprise knowledge of intellectual property respect is taught, strengthen the intellectual property consciousness of relevant enterprise; 3. The enterprise should be paid attention to think how to promote oneself the business soft actual strength, enhance consciousness of company brand, character, do good consumer public praise.
