The netizen of complete China seems to waiting for move China to go up to sit " throne of global smartphone Wangzhe " that momently, this has nothing to do citizenship, be fond of, China for pink, because view the whole world,you come to player of the most top class mobile phone of my go toing enrol too, it is special satisfy a craving really, this is masses eating melon love most.
And good fun is being performed really, because China to be apart from this one throne already closer and closer.
Study according to the market company IDC is released 2019 report of count of market of global intelligence machine shows first quarter, china for the shipment volume with 59.1 million, market share of 19% , surmount an apple again, make the whole world manufacturer of the 2nd big smartphone.
If say this is not China to be become first " the whole world the 2nd " , undeserved spoffish, what be worth sidelong glance letting a person so is, china in becoming player of 3 old top class mobile phones for this retain the firm that growing exclusively -- this year first quarter China go up greatly compared to the same period for shipment volume 50.3% , the first SamSung and the 3rd apple criterion drop respectively 8.1% , 30.2% . Below the declining tendency that glides in in successive years of global smartphone market, china go against force growth for this simply 666.
Aid in what shipment estimates strong growth push, china for the distance " Wangzhe throne " only the Yao of one pace, when to ask the vessel is time problem only probably. From China in light of the Flag that falls to consume business CEO Yu Chengdong to stand, the time place in his memory is this year --
Global market: 2019 China for + 2.5~2.6 of target of honorable sales volume 100 million, become or be close to the whole world the first;
Chinese market: The target was every sell 2019 giving two to have is China for the mobile phone, chinese market share exceeds 50% .
Like in view of Yu Chengdong " talk a lot of nonsense " the associate with experience that returns delicacy to have accidentally drop, we are integrated each data that large research organization releases, the possibility that comes true to this Flag undertook forecasting an analysis:
Target of market of Hua Weiquan ball: Smartphone shipment volume was Hua Weiquan ball 2018 206 million, if according to Q1 shipment volume rose 50.3% computation compared to the same period 2019, its will be achieved in the shipment volume 2019 309 million, implementation 2.5-2.6 100 million tee looks not bad. Calculate the shipment amount of SamSung according to this means, its shipment measured 292 million 2018, q1 shipment volume dropped compared to the same period 2019 8.1% , its are in shipment volume predicted to be 268 million 2019. In light of contrast, china for this year " become or be close to the whole world the first " the target holds water.
China for Chinese market target: Connect a courtyard to release according to Chinese letter " market of domestic mobile phone moved an analysis to report in March 2019 " , 2019 1-3 month, smartphone shipment measures seventy-three million and seventy-two thousand, drop compared to the same period 10.7% . Press this impetus, union Chinese smartphone shipment measured 397 million computation 2018, predict shipment volume was 355 million 2019. China achieve the market share of 50% to want, shipment volume needs to achieve 180 million. According to what Counterpoint of market survey orgnaization gives out count of mart of Q1 China smartphone reported 2019, china for shipment the quantity is 30 million, grow 41.5% compared to the same period. 2018 China for Chinese market shipment the quantity is 105 million, press this computation, predict shipment volume will be 148 million 2019, with the target 180 million have certain difference.
Simple and crude data analysis is put in variable of too much market and inaccuracy to decide an element rear, but we see China for the distance " throne of global smartphone Wangzhe " already not far.
And in Chinese market, although China take the portion of below 50% to still have certain space for the distance, but be in China this whole world the mobile phone market with the biggest, the most intense competition, compare at be opposite " time is nodded " attention, we think those who discuss is more, when China when leaving half of country of market of Chinese mobile phone to take, what change can whole market produce? Market of mobile phone of current after all China already height is saturated, change machine cycle to lengthen plus the user, china the growth that is each market share, will be from adversary over there loot user.
What can foreknow is, when China when leaving country of half the number of market of Chinese mobile phone to take, its will swing millet, OPPO, Vivo, apple in back far, hind 4 person will divide up together China for the demand of 180 million market that remain, average and annual the shipment volume of a few ten million, will let 4 person reduce second line manufacturer thoroughly. Below drive of this one trend, the brand of market of whole mobile phone, technology, sale will produce change:
1. brand level, china greet for the brand rise quickly period, hill of millet OV pressure is big.
2. technology level, china lead mobile phone industry span to Intelligent Phone times from Smart Phone to will be accelerated with the apple.
3. market level, mobile phone manufacturer will turn into from sale dominant product and technical dominant.
Trend one 2019 China enter for the brand rise quickly period, hill of millet OV pressure is big
If say 2019 up to now industry of Chinese mobile phone has what important matter to be worth to say, "Double brand strategy " on absolutely a list of names posted up famous. From millet fractionation red rice, roll out IQOO to Vivo, plus this before China for + honorable, OPPO +Realme, resurgence + Nubia, evil spirit a group of things with common features + evil spirit is blue, "Double brand strategy " the bid that made firm of domestic mobile phone for a short while matchs.
The cause that creates this one appearance results from mobile phone market is serious and saturated, especially low end mobile phone sales volume drops considerably, the manufacturer is pressing need marchs to high-end market seek profit grows, the brand that uses different fixed position attracts group of divisional and different user, become a firm people the choice that happen to coincide. Have especially " China for + honorable " successful and advanced, "Double brand strategy " can say to bear the weight of mobile phone manufacturer people the good earnest wish that makes high-end brand.
Dan Meng thinks very good, reality however very bone feeling. With " life and death looks weak, refuse to obey dry " millet is exemple, once the practice that its tear open rice of share out bonus is announced be looked to decline by industry namely, and market share does not add the manner that fell to also mirror an user from flank instead -- share of millet China market from 2018 of Q1 13% drop 11% this year. Brand attune sex decided mobile phone brand the position in user memory, tall look forward to of price of even if of high-end brand apple still has large quantities of embracing wholesale does not leave do not abandon, this is the value of the brand. Accordingly, with in low end the millet of build up, OPPO, Vivo wants to turn round an user to have impression already, fall in current and intense market competition environment especially, difficulty is very great.
From low end mobile phone brand upgrades successfully for high-end brand, china be is only special case probably. And China succeed so for it, come from Wu of its operation commerce to already took the lead in accumulating in the whole world enough high brand value, the business that formed height with the mobile phone cooperates with, plus China accumulate for years for what go up in technical innovation, let brand of mobile phone of its high end make be able to succeed.
Benefit from benefit from this, current China bed brand is being entered rise quickly period. Basis " hardware of smartphone & intelligence: Purchasing power of 2019 China netizen reports " statistic, the netizen buys trend of mobile phone brand in, china to rank the first, additional China spend for brand loyalty highest, amount to 62.2% .
It is at the same time China estimate swift and violent growth for shipment, brand force increases ceaselessly, it is the walk with difficulty that millet, OPPO, Vivo is making high-end brand go up at the same time, 2019, china grind to be destined to be formed to adversary in brand admiral pressure, hill of pressure of millet, OPPO, Vivo is big.
Trend 2 China span to Intelligent Phone times from Smart Phone to will lead a mobile phone the industry with the apple
Innovation force, it is the main factor that assures position of an industry industry, the mobile phone industry in competitive miserable intense blame very.
Begin from 2018, because innovation of industry vane apple is lack of power, manufacturer of numerous mobile phone loses innovation way, began to enter " ego is developed " level, design from mobile phone exterior in succession, photograph undertake like the respect adversary machine such as the technology the technology promotes.
Compare 2007 generation IPhone leads the apple mobile phone industry enter intelligent plane from functional machine times (Smart Phone) of the times overturn the gender changes, at present the innovation of manufacturer of each mobile phone can say is small only dozen small be troubled by. Be in nevertheless a host of demons dancing in riotous revelry-rogues of all kinds running wild when, overturn newly the gender changes to had begun to brew sadly, this is by the Intelligent Phone times of artificial intelligence drive, its will drive the passivity that sheet of Smart Phone times applies to change a service, spend service change to more active intelligence.
And the firm that leads this to change besides the apple, still having is China for. Those who change is budding appeared 2017, tide of the artificial intelligence when those sweeps across the whole world, in mobile phone domain, apple and China to pass inside buy nerve network handles unit, released embarking A11 copy to give birth to the IPhone X of chip early or late, and embarked inside the kylin of buy NPU unit the Mate10 of 970 chip, pulled open formally what change through function of mobile phone of artificial intelligence drive and configuration is prelusive.
From after this, intelligent speech assistant, compositive of a variety of services lose face of library of graph of one screen, artificial intelligence, person to identify application waiting for AI setting kimono Wu is on the mobile phone of both in succession emerge in large numbers. Of course, millet OV also does not have at a loose end, add artificial intelligence skill on respective mobile phone in succession, suffer technology of be confined to to lay in inadequacy nevertheless, guo Hehua of these a few apparently backward on the progress of artificial intelligence application Yu Ping is.
What can forecast is, go low continuously as integral market, competitive aggravate, when small innovation already can't when drive sales volume grows, apple of follow the lead of and China to expedite the research and development of artificial intelligence technology and application, will become manufacturer of each mobile phone to be in the main technique 2019 is politic. And mix in the apple China be lead, the pace that mobile phone industry spanned to Intelligent Phone times from Smart Phone 2019 will be accelerated ceaselessly.
Trend manufacturer of 3 mobile phones turns into by sale dominant the trend of technology and product dominant will be more clear
Should make high-end brand, want profit to become the consistent target of mobile phone manufacturer to high-end market, upgrade to be become with product innovation when the technology those who attract an user is exclusive sell a site, this was destined the market strategy of mobile phone manufacturer will produce 180 degrees of big changeover -- transform to technology and product dominant from sale dominant.
In fact, this one trend already began to appear 2018, main show is mobile phone manufacturer begin to stick technical label toward him body energetically. For instance OPPO established an academy, investment has technical research and development 10 billion yuan, blend in element of a lot of new technology product of high end of series of R, Find; Vivo rolled out industry head money " really comprehensive screen " type NEX; China to need not say oneself, pass old technique to accumulate, its are in take a picture to resemble, the respect such as office of game, business affairs has formed distinctive technical barrier.
What can see is, the technology between mobile phone manufacturer and product will be more more intense than going all out 2019.
TerminalChina to can replace an apple, become the eldest child with mobile phone real industry? This may be China fall to be about to take " throne of global smartphone Wangzhe " when, the problem that broad netizen cares relatively. The answer is, won't!
Although China had been over to be on share of shipment volume, market cruel apple, but still cannot surmount an apple on income of brand excessive price, profit. More important is, the apple is the vane that mobile phone industry innovates, the inaugurator of technical tide, it is the absolutely leader of standard of mobile phone of unique capable setting, with China replace an apple hard at all for current actual strength.
What can see nevertheless is, china market of machine of the national champion in giving for the mobile phone brings beneficial effect, as its market share expands ceaselessly, the its brand force, praise highly to artificial intelligence technology, to the attention of product strength, affecting the development way of manufacturer of domestic mobile phone. Hua Weizheng is in the means with high speed dilate, squash on one hand the vivosphere of manufacturer of domestic mobile phone, make everybody enhance oneself product power ceaselessly on one hand, forward better way develops.
Apple of no less than is presiding when library of · of Mu of apparitor the base of a fruit overcomes the near future to accept reporter special report, be aimed at " who is your enemy? " the answer of this one problem: I won't focus attention on individual character and company, we pay close attention to a client, always ask oneself: What can we still do for the client?
This also should be the problem that manufacturer of Chinese mobile phone pays close attention to most.
