Industry trends:
1, the mobile phone survives quantity period, add equipment newly April to count annulus to glide than small: April, domestic mobile phone adds equipment newly to count 25.75 million, glide considerably compared to the same period 24% , annulus comparing glides 4% , the corresponding period realized the annulus of 12% to compare last year growing.
2, Hua Weicheng result ascends a top, declining tendency of emersion of malic sales volume: China the portion putting an amount that is & honor is broken through 20% , ascend a head of a list of names posted up successfully, among them P30 series appears on the market first months sales volume is close 1 million. Millet 9 sales volume not common, millet portion is gone against situation rise. The apple depreciates strategy is right of sales volume carry display vigour to use it is afterwards hard, declining tendency of sales volume emersion. OPPO and Vivo whole sales volume all glide significantly, among them the series of admiral machine Reno that OPPO appears on the market first months adds equipment newly to count about 400 thousand, vivo child brand IQOO adds equipment newly to count more than 300 thousand.
3, photograph resembling a head is current smartphone main innovation window: New machine of heavy pound of money of know exactly about sth began put on sale in April and obtain not the sales volume achievement of common, include China the Reno series that is P30 series and OPPO, key innovation way hopes to go type is photographed wait like head and optical scorch.
Investment proposal
China the share of the market that put an amount that is a mobile phone is broken through 20% , a list of names posted up of market of smartphone of the home that ascend a top head. In the new machine such as P30 series the sale is driven, predicting Hua Weicun measures market share to will promote further. Benefit from benefit from of hopeful of company of relevant industry chain China of the ceaseless promotion that is mobile phone portion and product structure upgrade, welcome historic investment opportunity.
Photograph resembling a head is China the main innovation direction that comes for nearly 3 years, be in like element, go hope type is long anxious, exceed extensive role, 3D to photograph upgrade continuously like the domain such as head, CMOS. The mobile phone takes a picture into take a picture like the effect and major equipment still is put in difference, this will drive China photographs domain resembling a head to throw research and development continuously to be in, innovate continuously.
We think the tide that relies on comprehensive screen and dactylogram identify technical promotion, permeability of the dactylogram below screen will promote continuously. At present the dactylogram below screen already became the mark of aircraft of Hua Weiqi ship to match gradually, relevant supplier will accept beneficial Yu Hua to promote for the portion of high-end type continuously. In addition, of the development as the technology, cost reduce, hopeful of future of the dactylogram below screen to in low end equipment is permeated.
Text:
1, data of increment of new in April machine
1) integral increment is small glide, china to go against situation rise
Monitor data according to studying innovation center, home added equipment newly to count 25.75 million in all April, glide considerably compared to the same period 24% , relatively the annulus of 12% compared the corresponding period to growing last year, continuance early days glides this month trend, annulus comparing glides 4% .
China to seize the first throne eventually, admiral type work cannot be done not have; Millet 9 sales volume not common, millet portion is gone against situation rise; Declining tendency of emersion of malic sales volume, depreciate strategy is afterwards hard.
2) the mobile phone enters the period that put an amount, head effect is apparent
China carry head of a list of names posted up on the head to ascend, head competition still deeplies worried.
From the point of the circumstance that put an amount, china for & honor share rises continuously, carry off first an ancient folding chair, portion advantage expands ceaselessly. In the new machine such as P30 series the sale is driven, predicting Hua Weicun measures market share to will promote further. Portion of OPPO loath stanch glides continuously trend, vivo, millet all appears to glide apparently, malic portion is small glide.
2, attention China is industrial catenary, photograph leave fingerprint like head and screen
Photograph resembling a head is China the main innovation direction that comes for nearly 3 years, be in like element, go hope type is long anxious, exceed extensive role, 3D to photograph upgrade continuously like the domain such as head, CMOS. Arrive from P20 Mate 20, arrive again the P30 series nowadays, china be in for the mobile phone take a picture what the actual strength of the domain got customer is sufficient approbate.
On the other hand, the dactylogram below screen already became the mark of aircraft of Hua Weiqi ship to match gradually. We think company of relevant industry chain hopeful benefit from benefit from China of the ceaseless promotion that is mobile phone portion and product structure upgrade, welcome historic investment opportunity.
1) 40M is photographed like element above permeate quickly like the head
2) OLED permeability promotes steadily
In adding equipment newly, OLED screen is occupied than about 33% the left and right sides; In the equipment that put an amount, OLED is insufficient 25% , still have development space.
3) the dactylogram below screen still has tremendous progress space
The outbreak that technology of the dactylogram below screen began to enter industrialization 2019 period. Of the maturity that issues dactylogram technology as screen and comprehensive screen gain ground, hopeful of plan of the dactylogram below screen gradually predominate configuration.
Current, in adding equipment newly, next dactylogram occupy screen to be controlled than exceeding 17% ; In the equipment that put an amount, the dactylogram below screen is occupied than only 2% , potential vacuum is giant.
Risk clew
1) mobile phone innovation anticipates not as good as; 2) technical innovation produces an effect to trade situation; 3) 3 photograph, the demand such as the dactylogram below fold screen, screen anticipates not as good as.
