Cover inscribes graph ｜ " coffee "
On Feburary 11, 1896 early morning, the gentleman of unripe father courtyard of Korea tall Zong Lixi falls in Japanese hold sb under duress, irruptive palace, try seize power. Li Xi escapes into Russian envoy house hastily. During taking refugee, li Xi kisses Russia to show, cut not only hair is easy take, the habit changed even diet, drank old tea, did not drink, instead drinks coffee. After a year, li Xi returns palace. Accompanying instead of Korea dynasty title " big Han is Caesarean " , one is what the royal family serves only " cafe " in palace one horn sadly practice. Below Li Xi's influence, coffee replaces tea to make the drink of Korea noble gradually. Li Xi became the first " the king that loves to drink coffee " .
After hundred pass, korea dynasty disappears in historical dust already. After experiencing the civil war that be mixed by colonial, World War II, korea is built on the large ship of export trade, become " 4 small dragon of Asian " one of. Coffee once was a noble merely enjoy, make the drink of Everyman already. Korean in the process that westernizes increasingly in the country, also was used to gradually on one cup of coffee is drunk in working space. 1998, the first coffee interlinks Korea brand Haolisi practice; Buck entered the heavenly body second year halt, korea entered him " coffee times " .
If be coffee to write this history, korea coffee is certainly among them the most bizarre one chapter. Rely on the country of the entrance completely without beans of coffee edible history, coffee as, korea opens cafe to world each district however. And in this legend in one chapter, coffee accompanies you (Caffe Bene) free and easy rises and fall is hold the one share that miss least of all among them.
2008, the first coffee accompanies you to be in Korea practice, in surround by thickly dotted cafe, " newly established company " coffee accompanies you not at all stage fright, because its author is Jin Shanquan (Kim Sun-Kwon) , ceng Can and originator of Han type coffee of Haolisi found.
Next a few years, the development course that coffee accompanies you very legend: Attack in order to defend. What what with the whole world Buck of the famousest cafe brand star differs is, coffee accompanies you to not was in for start shooting fame of the 1st cafe manage on delay too long. Mere 4 months, coffee accompanied you to open 9 store. Expanded in December 2009 100. 2013, coffee accompanies you to had left abroad, own more than 1000 store, become the cafe with the biggest Korea to interlink a brand, " Korea star Buck " renown from now on get about. Can say, your coffee accompanies you to make old brand, not be coffee itself, however the growth rate of its index level.
In the abroad and outspread process that accompanies you in coffee, the most notable is the fast, strength of the speed that its enter China is big. Accompany early in coffee after you found before long, jin Shanquan is stared at went up Chinese market. What consume 377 cups of coffee every year with average per capita is Korean different, the Chinese's coffee consumes ability just arisen, the commonnest cafe is astral Buck, business affairs and character are the most important sell a site.
Right now coffee accompanies you to had bound in Korea decided a kind of outspread way: Star recreation sale + gregarious and interactive + door inn sale. The industry of movie and TV with mature profit from, coffee accompanies you to not hesitate heavy gold is built-in advertisement, be in " come from star you " , " successor people " in waiting for much ministry to heat up teleplay greatly frequent " look good as result of recieving praise " , besides, coffee accompanies you to returned an autograph to make an appointment with Jin Xiuxian to wait when red actor, edge street puts spokesman on advertisement, make sure brand exposure is led.
At that time, chinese Internet is in bonus period, one large quantities of " tap water " vermicelli made from bean starch is obsessed with to drama of Korea movie and TV and the image that make meticulously unceasingly, house of Han drama heat does not fall high. Coffee accompanies your do sth following a set pattern, coffee of many conduct propaganda accompanies the associated sex between you and drama of big hot Han, according to the be fond of that Chinese different area stars to Korea, invite Han star platform to publicize new store respectively. such, coffee accompanies you to just entered China 2012, already broke through 100 doors inn 2013, in Chinese consumer memory " cafe old brand " be modelled quickly to come out.
" teach " Caffe Bene of Jin Xiuxian Dai Yan
Besides heat of drama of follow closely Han, invite star besides, coffee accompanied you to still make many new attempts in China, for instance " coffee bank " and " Internet + coffee " . Be in the United States of coffee culture and gymnastical culture popularity, cafe is not a pure dietary space already, " cafe + business affairs + fitness " the standard configuration that is active cafe almost. Suffer this to inspire, coffee accompanies you to be changed to realize a difference with astral Buck and other cafe, specially and action merchant bank cooperate, the machine such as ATM machine, automatic bar is placed inside cafe, invite a customer " drinking coffee to do banking Wu " .
In addition, coffee accompanies you to still realize, chinese cafe imitates astral Buck mostly, center in the business affairs area with concentrated stream of people, the residential area with larger area is very few instead. For this, coffee accompanied you to think of one does not have the idea that thinks of possibly absolutely in Korea is small and close market: Send outside coffee. When those, hungry still awaiting financing hard, the eye of beautiful group still is staring at a group to buy the market closely, this deft, quick domain or a La Hai send outside beverage. Those who do not have major outside sell deserve to send personnel, coffee accompanies you to make employee personal go into battle.
Besides Chinese market, coffee accompanied you to still enter the capital battalion United States of astral Buck, buck opens clingy heavenly body in square of new York times, " provoke " meaning not character is axiomatic. In the southeast Asia such as Indonesia, Kampuchea, Vietnam, Thailand, Malaysia traditional coffee consumes big country, coffee accompanies you to also be in rapid dilate. Temporarily between, saying to forbid after all is the popularity of Han drama or administrative layer is bold, let coffee accompanied you to become year of company crossing a state that battalion has controlled ten million dollar.
Coffee accompanies you, the bank also accompanies you
You are accompanied in coffee most at the height of power and splendour when, its author Jin Shanquan sits brand of tip of coffee of the type that embrace Han, person " the king of coffee " , he borrows machine gave a book: " develop the last moment -- Caffe Bene is gotten army the secret of Korea coffee market " . In foreword, jin Shanquan places straight from the shoulder enunciative: As entrepreneur, his ultimate goal is " live to be the last moment " , and " in the society that runs rampant in this competition, be not swung to back. "
Making what person expect is less than is, the book is sweet did not come loose, jin Shanquan announces to leave coffee to accompany you, turn and begin oneself do poineering work again: Another coffee interlinks store brand Mango Six Caffe. It is the management pattern that coffee accompanied you to had had maturity, do not need father again give a lot of care? Or is the poineering drop that Jin Shanquan thought of what is fresh, hope to come true through Mango Six Caffe?
Not be. Do poineering work 2 times of Jin Shanquan without what new feature, propagandist menu looks be like much " advocate make fruit juice " , actually and coffee accompany you very much the same, rise repeatedly famous the way that spends place to go also accompanies your be exactly the same with coffee. And had had " the coffee with the biggest Korea interlinks a brand " the coffee of this renown head accompanies you, also far the room for action that short of can allow father to swing his arm to run by oneself.
By 2014, be in high-key announce in Hua Liansuo shop breaks through 600, be next to a star Buck when, the operation that coffee accompanies you to be in China appears stealthily however huge hole. Employee expresses, from this year the bottom will begin in October, coffee accompanies you to already sent salary behindhand, arrived 2015, for insecurity of chain of gold of flat as a way of, the salary of protracted part employee extends, whole 2015 also is coffee accompanies staff of your China company one year of a large number of prediction of a person's luck in a given year, 1200 acute from summit summit decrease 500, and because,500 employee that this leaves are mostly by back pay, not willing leave.
A large number of prediction of a person's luck in a given year of employee, certainly will brings coffee to accompany you to join in the administrative issue of inn. A few coffee accompany you join in business pours bitter water greatly to media, say to rise from 2014, headquarters is desultory to joining in the raw material of inn is supplied, to assure day-to-day operation, join in business people can form an alliance below him illicit only, purchase raw material by oneself. Plan to hand in money simplify matters originally, did not think of one year to be less than, join in systematic exist in name only, the shop sign that buys at high price became a decoration.
" the king of coffee " Jin Shanquan
Coffee accompanied your corner to draw the look of everybody at a draught, open cafe not to resemble what its publicize before this so in that way " be on friendly terms joins in cost receives fund with respect to sit back and wait " , drinking coffee is a kind of lifestyle, opening cafe is one pupil meaning however. Under focusing, the secret that coffee accompanies your quickness dilate also by opened step by step, not be Jin Shanquan encourage annals cries greatly " develop the last moment " , however " joint-stock " , " join in " .
Specific for, coffee accompanies you to hold water 4 years to dare to march Chinese market, what what depend on is a Sino-South Korean joint-stock. 2012, coffee accompanies you to manage limited company to hold water, responsible coffee accompanies your brand operation in China, among them in investment of Asia-Pacific of look forward to is occupied than be 50% , for effective control square, coffee accompanies your Hong Kong to accuse a limited company to occupy a 40% only.
Coffee accompanies you join in means also by exposure, those who have 70% join in business chooses " oneself are contributive 49% , coffee accompanies you contributive 51% " join in means, straight battalion inn is not worth 10% . And in the regulation that accompanies you in coffee, join in business must first pay joins in 500 thousand yuan cost, subsequently even bail of cost of things of machine of administration fee of pay be commissioned, equipment, content shedding, decorate direct cost, education to groom the expenses with the various items such as cost, lin Lin always comes down at long last, every open a 90 cafe with smooth big rice, join in business must draw out 1 million yuan first. Have join in business speak bluntly, with these money already enough and independent set up shop, do not need headquarters completely again contributive 51% .
Since such, coffee accompanies you (China) ought financing is abundant, but is it how explain and how explain and handle capital catenary tension? Most begin, the explanation that coffee accompanies you to run limited company is: After negative news comes out, join in business gathers together exit, cause effect of a run on a bank. After that in Liu Changqing of president of group of investment of Asia-Pacific of look forward to acceptance, should go Korea headquarters " want money " . Finally is not only those who made money join in business and the odd employee of the salary that be defaulted became urgent, also come even supplier and equipment business in succession demand repayment, the payment for goods that business of a few equipment is defaulted is as high as ten million yuan, but these appealing to beg was not responded to completely.
In May 2015, 69 coffee accompany you to join in business reports a case to the security authorities in Beijing jointly. According to the report, their altogether accompanies your pay to coffee 42 million yuan join in cost, wait finally those who come is not the cafe that sit back and wait receives fund, however company person goes the building is empty. Coffee accompanies you to manage limited company to be included by the court from now on break the law badly break one's promise enterprise blacklist. This company legal person is arrested on behalf of Yu Qifan after a few years, because the public is absorbed to deposit money in law of another case Central Africa,be however, the set term of imprisonment that be sentenced 4 years, fine 100 thousand yuan.
So far, coffee accompanies you to be in China of the market " overtake astral Buck " the plan loses in the round. Join in where the money of business goes, nobody knows, originally the old brand that starlight twinkles, became in an instant " collect money fraud " , arrant. And the Korea headquarters be busy enough with one's own affairs that coffee accompanies you, market of the United States, southeast Asia transmits the message that joins in inn closes down again and again, headquarters does not have idea completely to handle Chinese market.
July 2017, the authority of be apt to of incorporeal character gold that coffee accompanies you dies in the suicide in the home, without posthumous papers, police concludes is to managed pressure to collapse him greatly too. January 2018, coffee accompanies you to apply for to go bankrupt in Korea.
Jin Shanquan | Develop the last moment, be inferior to carrying the last moment
From the leading sheep of Han type cafe, to lose credit to apply for to go bankrupt, coffee accompanied you to used 10 years to deduce the history that a paragraph of free and easy rises and fall only. In its back, the brand of Han type coffee such as free coffee, Zoo Coffee, Haolisi still seeks to live on in hardship. Accompany your author and incorporeal person as coffee, jin Shanquan very be good at be being mixed at sale found new brand, but mix to managing for dilate, not be to be used only " rush ahead " can solve.
Coffee accompanies you to grow culture without coffee from, the country of drinkable without coffee also history rises abruptly, the effort that meantime gives is not an ordinary person to be able to imagine, in developing a process, put forward " the 3rd space " , send outside coffee bank, coffee wait for drop to also make a person find everything new and fresh.
However, the essence of cafes still should return to coffee itself, coffee accompanies you to use Han Xing conduct propaganda, use join in outspread, no less than shows the quality that grinds coffee with ask to the speed of fast dissolve coffee, win long public praise hard after all. In the comprehensive failure of Chinese area, also be joint-stock the optimal counterexample that do poineering work. " tangerine is south tangerine unripe the Huaihe River, be born at north of the Huaihe River to be trifoliate orange. " wrong where is orange, it is to did not see the person with actual blind and outspread state clear stop nevertheless.
