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Chinese business signs up for / Chinese dealer network (reporter Jiang Yongxia) nowadays, the platform on line of electronic business affairs has made the shopping medium of communication with serious people, of electronic business affairs trade dimensions also is creating new record ceaselessly. However the achievement that platform of electronic business affairs still does not satisfy instantly. For this, the drive that platform of each big cable business makes a section get sales promotion as before mad.
Recently, chinese business signs up for a reporter to notice, the activity of the sales promotion that make a part of platform of each big cable business is very concentrated. Alibaba makes get together be to one's profit the sales promotion in year " 55 I loses a day " (came 6 days on May 5) just go, beijing east " goddess season " sales promotion activity (came 10 days on May 8) had begun, and Su Ning buys the activity of sales promotion warm-up that also began mother's day easily. In addition, the sales promotion such as the super category day that platform of business of 3 home appliance is aimed at specific industry and individual brand, super brand day still alternates among them, on-line " festal atmosphere " good not lively.
Face high frequency second sales promotion of electric business red-letter day, consumer begins to tend reason, the businessman is a little tired out also, but the rhythm that electric business platform did not put delay to create joint sales promotion, jump over Zhan Yueyong however instead. "Electric business builds a section to be in China the market has a base, sales promotion can bring enormous flow and sales volume for platform and businessman, and consumer had been used to sales promotion activity, in the near future inside time very difficult change. " expert of industry of electric trading company, Shanghai 10 thousand prop up business affairs to seek advice from Lu Zhenwang of limited company CEO to express.
Do not close to without the section do not sell without day
May is Chun Xia when having sex, include labor day, mother's day, father's day inside the festival is very much also, consumer has particular shopping demand. For this, the renown head that electric business platform is lending a festival organizes sales promotion activity greatly. One follows sales promotion activity, one follows electric business red-letter day, electric business platform has the momentum that does not get customer so that burn with righteous indignation not to stop greatly.
Graph: 2019 day cat and the calendar of sales promotion activity that clean out treasure
Reached what the Ba Baxin in A of two days makes by a definite date 6 days to get together on May 5 be to one's profit " 55 I loses a day " sales promotion activity has ended, but this is platform of business of the cable in A only in May the prelude of sales promotion. Day cat and the schedule of sales promotion activity that clean out treasure showed 2019, included mother's day May, spring tea section, T-shirt section, section taking money, profession 10 festivals such as carnival of section, boudoir sweet section, vermicelli made from bean starch, father's day will have sales promotion activity. And at present Beijing makeup season is having the beauty east in, besides, the mother's day sales promotion that Su Ning buys easily has begun warm-up.
In last few years, electric business insanity makes a part. Those who have a red-letter day driving a festival to get sales promotion, those who do not have a festival make a red-letter day with respect to oneself. Look so, electric business platform inside a month, little criterion 35, many 89, it is to act according to a section to close to surely almost, every day sales promotion.
Electric business makes a part old, consumer returns to reason gradually from insanity, but the enthusiasm that electric business platform makes a part is not decreased from beginning to end, the trend that and have greatly warms up. To this, lu Zhenwang expresses, do not create joint sales promotion, cause an effect with respect to the meeting sale to electric business platform, the pressure of platform is met very big, so need builds a section to excite an user ceaselessly. Additional, still have at present very big the attraction that one part consumer suffers sales promotion and low, the consumer that was used to sales promotion is accepted very hard shop on the line that does not have sales promotion, electric business has been one of main characteristics that consume on the line by joint sales promotion, still can continue in the near future this kind of trend.
The consumer of Beijing particularly zealous net buys Miss Zhang, the place in the life needs to come from almost on the line. Miss Zhang also pays close attention to activity of electric business sales promotion very much, arrive sales promotion season, can take the advantage of low privilege to buy instantly and the thing that the near future wants. "The thing that sales promotion activity buys is not less than buying petty gain at ordinary times, I formed a habit now, there is the thing that need buys in the home, I get online cat seeing a day and Beijing east strength of whose home sales promotion is greater. " Miss Zhang expresses.
Build a section to want to fall fast but sales promotion is must
Of electric business high frequency sales promotion that make a part, also not be meddlesome completely to platform, businessman and consumer.
Lu Zhenwang expresses, in the vicious circle that electric business platform was immersed in the sales promotion that make a part, consumer was used to the sales promotion that make a part, waiting for sales promotion to just shop, although platform wants to put delay to build section frequency second very difficult, must shift all resource, exert all his strength to rush forth.
To the businessman, high frequency second sales promotion makes them very tired out, the impact that and be opposite sells daily is very big. "The sales promotion that make a part can have to daily sale play small effect certainly, normal sale can suffer an effect, and be participated in to doing not have money and participate in the businessman with mobile not tall enthusiasm, also can have very big effect. " Introduction Lu Zhenwang, a lot of consumer were used to shop when sales promotion, although have need,also can wait for sales promotion.
Well-known, electric business built joint sales promotion to cause the not rational consumption of consumer greatly. Additional, sales promotion and the price that sell daily differ bigger, the customer that this meeting invites to buy goods daily feels very suffer harm, spend to the faithfulness of the brand thereby affect somewhat. Miss Zhang represents consumer, oneself often are encountered just had bought a goods, with respect to depreciating circumstance, in the heart very indolence is fast. "Before paragraph time I purchased a pants from actor garment library, marking a price is 199 yuan, this commodity when doing not have two days of sales promotion depreciates 99 yuan, price change is too big, the businessman also does not give fill retreat price difference, in the heart very depressed. In the heart very depressed..
This kind of situation that Miss Zhang encounters is general very, for this, platform and businessman also were made remedy measure. For instance, beijing east the acceptance that rolled out a filling price difference that the commodity inside the month depreciates earlier, the partial businessman on day cat platform also rolled out support value danger. But not be the commitment that business of a lot of brands can achieve filling price difference at present, this brings bad experience to consumer.
Be aimed at a variety of feasibility condition, actually electric business platform also has slow down to create the climate of the section. Domestic the name of a river in Shaanxi and Henan provinces shows general manager of department of career of platform of consumer of cat of day of the beginning of the year this year, day cat does not prepare to increase the amount of great urge and proportion, won't have this year any change, what can make certain pitch instead is cut. The sales promotion with day cut cat points to the activity with a few lesser dimensions, this weight lifting is in the state that leads platform and brand to return daily sale. Domestic Luo Jiang is moved, day cat won't reduce the sales promotion length of S level, for example " double 11 " " double 12 " " 6 · 18 " , section of special purchases for the Spring Festival, queen section, section of this kind of sales promotion can be brought erupt wonderfully the effect.
To this, lu Zhenwang also expresses, sales promotion is must, just will come electric business platform should with in the activity of thematic sales promotion of large activity is given priority to, reduce sales promotion frequency appropriately second. "Not be a week produces a red-letter day again, in that way everybody is very tired, arrived for instance the student opens term, in electric business platform one-time can see buy a lot of go to school the commodity that concern, such activity that does according to market demand is very good. Such activity that does according to market demand is very good..
