The nimble when protecting " fall " a big fall.
Recently, according to Reuter report, germany the when protecting nimble with subordinate to the masses procuratorate fines Situjiate 535 million euro (about 4.049 billion RMB) , serve as what superintend cursorily to its " derv door " scandal penalty. Situjiate's inquisitor expresses, the nimble when protecting developed a branch to ignore its law to superintend obligation, the derv car that causes a sale finally does not accord with test standard.
Before this in Feburary 2019, according to Afp report, because " derv car tail gas discharges data to make a holiday " scandal, germany the administrative lawsuit that city procuratorate started Situjiate to leave company of the triumph when protecting in the light of people standard.
As we have learned, protecting Shi Jie is the luxurious car look forward to with highest profit margin. Money newspaper showed 2018, whole world of the nimble when protecting realizes business income 25.8 billion euro, compared to the same period the 23.5 billion euro 2017 grows 10% , business profit grows 2.7% to achieve 4.1 billion euro, business profit margin is achieved 15.9% . Under photograph comparing, 2018 money year business profit margin of Ao Di is 6% , daimuleji is round for 4.5% , BMW group is 10.1% .
Sales volume respect, the nimble when protecting is in 2018 in all consign 256 thousand, grow 4% compared to the same period. Among them, china sells 80 thousand, grow 12% compared to the same period, hold whole world of the nimble when protecting the market share of 30% . But enter 2019, sales volume of the nimble when protecting glides. Before 3 months, accumulative total of whole world of the nimble when protecting sells new car fifty-five thousand seven hundred, drop compared to the same period 12% . Chinese market sales volume is sixteen thousand nine hundred, drop compared to the same period 10% .
Shi Jie is protected in what China has be heated is held in both hands, why be 2019 why does sales volume glide? Phone of time finance and economics and mail contact China of the nimble when protecting, but up to distribute news dispatches, the other side still did not reply. Nevertheless, heart of admire of Feng of member of executive directorate of whole world of the nimble when protecting (Detlev Von Platen) ever expressed, the element that occurrence sales volume glides has a lot of, include brand-new the replacement of 911, european other country discharges the change of code and standard brand-newly, china is facing a nation 5 to the country the change of 6, and the reduces meeting influence consumer to buy a car opportunity of value added tax.
Bell division tells automobile industry analyst time finance and economics, the nimble when be being protected in last few years is compared in Chinese development fast, sales volume base has achieved 80 thousand, should continue to maintain growth pressure is very great. In the meantime, chinese whole market continued to glide 2019, look forward to allowing a car bore very great pressure, the market of car of a person of extraordinary powers with the located nimble when protecting also does not have escape by sheer luck. In the meantime, he still expresses, the effect that value added tax reduces pair of sales volume is not big, because all car look forward to faces this one situation.
"Derv door " sequela
As we have learned, this 4 billion yuan punish sheet, because,still be the masses " derv door " incident. In September 2015, group of people of American authorities accusation breaks the law in the installation on derv car discharge software, discharge control in order to escape tail gas, caused the biggest commerce scandal on people group history thereby. Among them, the masses, nimble when protecting and the derv car that Ao Di sells all do not accord with clean air to set, cogged in discharging a test.
People group also paid high price for this. As we have learned, the masses reconciles in North America area the defray of this case exceeds 23 billion dollar. 2018, the masses and German cloth Lun Ruike investigate personnel to reach reconcile, settled similar suit with 1 billion euro. Subsequently, ao Di just also paid 800 million euro to Munich check. Current, people group already paid 30 billion euro (add up to a RMB about 227.5 billion yuan) amerce.
Specific come here in second case, people group ever showed, company of the triumph when protecting never is developed and produce derv engine, but protect Shi Jie administrator to fail to supervise derv engine correctly to be used mediumly in car, brought about this to have investigation. According to German law, if company tall valve fails to adopt necessary superintendency step to stop illegal activity, once discover, its company will face fine.
"Derv door " after incident erupts, in May 2018, german federal motor vehicle carries management board to ask to protect Shi Jie, in European recall about 60 thousand block banquet and Macan, because these models were installed by discovery,discharge software illegally. In the meantime, summer 2018, the nimble when protecting announces to exit derv market, dedicated at benzine car and mixture motivation model.
To this punishment, city check just expresses Situjiate, the nimble when protecting has not put forward to appeal to the findings of inquisitor. In the meantime, the nimble when protecting confirmed this amerce, express check to just had ended to the lawsuit of this company. This also maintains the influence Shi Jie's outstanding achievement to behave. As we have learned, the nimble when protecting will be in the 2nd quarter plan into amerce amount.
Check just returns complement to say, fine and do not hamper in the light of operate with derv of the nimble when protecting the individual lawsuit that concern. Before this, germany city check still just is opposite Situjiate to currently held the post ofthe employee, one employee before the name and other public figure twice when protect Shi Jie to launch investigation, because its are suspected of,undertake be mixinged false in derv door scandal false advertisement.
Second scandal is here medium, chinese market suffers an effect not quite. Bell division tells automobile industry analyst time finance and economics, "Derv door " basically affect the United States and European market, mix in the brand of Chinese market to protecting Shi Jie sales volume, won't have too big effect.
Is Chinese market encountered cold?
Although was escaped " derv door " scandal, but the nimble when protecting still encounters sales volume glide in China. Official data shows, the nimble when protecting 2019 global sales volume is fifty-five thousand seven hundred first quarter, drop compared to the same period 12% . Among them, regard whole world of the nimble when protecting as the biggest single market, chinese sales volume glides nearly 10% .
Investigate its reason, bell division shows automobile industry analyst, the nimble when protecting is in China of sales volume glide, still basically suffer the effect that city of Chinese whole car glides. In the meantime, and other places of near future Shandong announces to will be carried out in July " country 6 " discharge a standard, other area still has uncertainty, channel is entered sell opposite discretion.
Occupy data of statistic of sales volume of the meeting that multiply couplet to show, home was multiplied first quarter 2019 with car total sales volume 5.077 million, drop compared to the same period 10.5% . Among them, was 1.74 million by the sales volume that use a car in March, drop compared to the same period 12.1% .
Those who not allow to ignore is, protect the fast dilate of network of Shi Jie dealer, also " bury below " a lot of hidden trouble. As we have learned, the agency that defends Shi Jie had 48 2012, development went to 96 2016, had achieved 117 sales site at present.
But in this process, manufacturer and agency are not it seems that is double all the time win an aspect. Partial dealer ever showed, blind enlarge net causes the nimble when protecting finally the price bottom line with brand strong terminal is broken through, fry batter in a thin layer became thin agency profit, caused a lot of problems.
March 2015, car advocate Mr Chen bought to protect Shi Jie Macan in limited company of sale of car of car of name of Chongqing a person of extraordinary powers. But car advocate the sound box that discovery choosing installs is not former outfit, ultimate car advocate litigate with agency. In September 2018, court of people of division of north of change of classics Chongqing city adjudicates on, decide the accused square " retreat one compensate 3 " , namely Mr Chen returns accuser problem car, the accused square agency pays besides compensate in those days six hundred and nineteen thousand eight hundred yuan sum buys vehicle fund, even additional compensate pays one million eight hundred and fifty-nine thousand four hundred yuan.
Partial trade public figure discloses, macan and card banquet are the nimble when protecting most two cars of sell like hot cakes, increase price highest Ceng Da arrives 3389. Recently, although add price range bothly somewhat convergent, but as before ask a price does not poor. As we have learned, the naked car that blocks a banquet is 960 thousand, but 4S inn buys at least to want those who choose 80 thousand yuan to choose match, mention a car impossibly otherwise.
Be worth what carry is, "Run quickly woman's bicycle advocate dimension authority incident " after erupting, the nimble when protecting also is affected. A lot of doubt are like car of the nimble when protecting advocate small gain netizen spits groove to say, "The nimble when protecting is more unusual, of 4000 go up card fee, 12 thousand finance serves cost, add even compulsively install the decorate of 30 thousand (not be to choose match) , I say I am absent you the card on this, I leave provincially come home the card on oneself, they say to also do not want to give in a card to expend in the card on this " ; "Family just bought the nimble when protecting to block a banquet last month also by collection brushstroke finance serves cost, want to did not want to pay at that time, thinking now also is a hole " ; "Go to what annual end buys protecting Shi Jie, collection the finance of ten thousand and two serves cost! Collection the finance of ten thousand and two serves cost!!
Although encountered a variety of not suitable, but Feng Peide is opposite member of executive directorate of whole world of the nimble when protecting to did not come as before hopeful. He says, "From the point of order, we had had first-rate show, consumer still is very exuberant to the demand of the model. Additional, we still can have more new products, model next, for instance Shanghai car exhibits the Cayenne Coup é of a hair recently, and the Taycan of pure report racing bike that will release in September. " (Yang Xizi of Europe of Beijing time finance and economics)
