2019-05-09 11:05 | Zhejiang news client is carried | Reporter Zhang Xiaojia
Release according to moxa intermediary " 2018, 2019 China are online outside sell an industry to study a report " analysis, public praise became hungry force of much ground use up all one's resources is made " digitlization city " , share of the market that help strength jumps all the way, hungry city of line of just a little already was amounted to 47.4% . 34 lines city is outer at the same time sell the market to be greeted brand-new growth, share of numerous city market is broken through quickly 50% . "Carry on promotes outside sell meal market to add fast satisfactory, left the 6th days year 2019, hungry order broke through peak value. " go up in congress of one Ci Shaoxing's businessman, hungry Shen Peng of chief of Zhejiang large area jumps the introduction.
What this locality in A lives became hungry the promotion that helping digitlization of Li Shaoxing city with public praise.
hungry public praise makes group of life of 3 kilometers happiness
"Have a meal definitely besides solution problem, the face film that still can buy astral Buck coffee, Qu Chen. " express in Miss Zhang that exceeds job of the city zone, family cannot have left to facilitate now outside sell terrace. Before come off work preexistence became hungry on buy food, waited for excellent dish to also arrive home, the province leaves many time, son midnight of 5 years old has a fever, also be to pass hunger medicine deserves to send, bought allay a fever to stick, "30 minutes of service, honest too convenient " .
The basis became hungry data shows, arrived in January 2019 in March, a carry on promotes a citizen to be in hungry consumed 12234 yuan, altogether cried 255 times outside sell, the most expensive one sheet consumed 249 yuan. Can say, almost one day should call hunger 3 times, hungry, go up hungry. Still many companies dine together, outside also beginning popularity to cry, sell, the lunch altogether that one sheet sends some the company has 29 two-men formula, consumed 2945 yuan.
Of Na Shaoxing's person outside sell in what characteristic is there?
According to hunger data shows, the shop of before order is ranked 3 is hemp hot sweet pot, carry on promotes a person to be in the money that hemp spends on hot sweet pot, exceeded countrywide average level. And carry on is promoted also is one knows enjoyment town, the order of afternoon tea is far also exceed countrywide level. Compare other city, carry on promotes a person to be used to already in hunger articles for daily use is bought on the supermarket, the order that business exceeds is occupied than be as high as 64.18% , be in the whole nation's lead position.
Show according to the data of public praise platform, carry on promotes the citizen's consumption to upgrading.
Kind of consumption field serves in the life, carry on promotes a citizen to grow in the investment of athletic fitness respect faster, badminton, gem gal, swim waiting for a project is to become more go up a the quickest movement way before 3, go up compared to the same period all be in 95% above; In addition, close subclass businessman also appears to grow more quickly first quarter this year, come from the order that teachs a center early relatively go up growth of year of the corresponding period is close 48% .
Be worth what carry is, massage than Internet bar, KTV and sufficient cure wait for recreational recreation project to be in this year behave flatly, the bookshop greeted height of a growth, more and more carry on promote consumer to like to be in on the weekend mix afternoon evening (at 13 o'clock - between 20 o'clock) to the bookshop " charge " , this also makes the order that comes from carry on to promote a bookshop grows nearly 2 to become compared to the same period.
Analyse to big data from the Zhang that mark a stage, business door digitlizes Up Up Up
" hungry the tiring-room data with public praise, I want an analysis everyday. " a carry on starts shop of this locality food plum the experience that the boss shares him, hungry outside sold the old store that business opened 5 years this for him to increase the income of 30% , public praise swept function of the eat that pile up a dot to save many manpower cost for him.
Go up the line became hungry at the beginning of, laoli tastes all dish in shop release on platform, but tiring-room data shows, after consumer enters store, issue sheet rarely however, rate of client prediction of a person's luck in a given year is very high. hungry after this one information was being learned when market manager is being visited, offerred to Laoli " medical certificate " , "I had walked along big data to analyse from the Zhang that mark a stage. " Laoli expresses.
Category is various let consumer be chosen hard, do not do after the page keeps period of time give a decision to be able to leave, the formula with tie-in element of a meat or fish can help an user quickly make a decision, rise change rate while also raised guest unit price. After rolling out rich formula, of Laoli shop change rate rose 10% , later the stranger is much also.
In the meantime, go up since terrace selling outside the line, old Li Fa shows, of client quantity, storefront enclothe a gender wider, 3 kilometers, even the client besides 5 kilometers can issue sheet. "The cost that this is equivalent to using a store makes the sales volume of two inn. " Laoli laugh says.
Online in next shop, old Li Hai introduced the business of food of the dot that sweep a code of public praise.
"We make Chinese food, dish is tasted very rich, but dot eat is about to be used up for a long time, a clerk nods eat to be about to cost 10 minutes to one desk guest, during this cannot give attention to two or morethings is other guest. " Laoli expresses. After introducing public praise to sweep the eat that pile up a dot, him client sweeps the eat that pile up a dot on the desk, release the clerk's time and able-bodied person, can go serving other customer. "Him client sweeps the sheet that pile up a dot, can replace the job of the member that I order meal twice. Can replace the job of the member that I order meal twice..
And the data of public praise platform, also can let Laoli understand his shop more, before the understanding to the client, can rely on oneself to look with the eye in inn only, now, can pass big data analysis, the user picture such as the hobby ordering meal that learns an user clearly, time that enter store.
The controller of company of small-sized chain meal of another Wei Shaoxing place expresses, compare other industry, the digitlization degree of meal enterprise is weaker, it can be caught only do not arrest terminal user to his goods. "The digitlization of terminal user, it is the core of whole digitlization commerce. Have these data only, you just can know your market, your terminal user and your terminal demand truly. Have these real time data, can politic to the whole business of the enterprise generation is affected far-reachingly. " afore-mentioned chief say.
End " Shanghai floats " return to one's native place, do caballero to stay a home
In hunger did caballero of 3 years of hummer, jiang Weijie of 90 years is entered gradually 30 and the threshold that establish, electric car, outside box selling food was accompanying him to experience a life important matter: Wive is parturient, build a room to buy a car.
Before becoming hummer caballero, jiang Weijie has pulled money in Shanghai, work has been done in the factory. Just, the business of load pull is not quite stable, the job of the factory too too as dry as a chip with the depression, in the end outer after adrift day, he returned carry on to allow old home, joined hunger hummer content flows.
"Marry buying a car is to rely on myself to run only, did not ask to one cent money is taken in the home. " speak of these, his mood is very proud, "Doing caballero is one gives a get one's own back, in sensory heart very dependable " .
The sweat below burning sun and the number of course of development that aid motor-car to had run are his casting solid corporeal base, this year the Spring Festival, jiang Weijie's salary is already broken 10 thousand, "Earn 1000 8 now a month is a problem far from, try hard slightly, can run quickly 10 thousand, if still be done in the factory, a month earns 5 more than 1000, had paid expenses at present in my home not quite " .
According to hunger hummer matchs those who release to send " 2018 outside sell caballero group to have an insight into report " show, little elder brother sells to become big city of base oneself upon of youth of 1 million small towns outside " the first labour " . The hummer caballero of 77% comes from a country, full-time caballero income exceeds month of personnel of obtain employment of unit of countrywide town privately owned generally all compensation, "Odd king " caballero even the month is entered 30 thousand.
Hummer caballero from " meal sending a case " start, assuming a richer social function nowadays. What caballero place builds is instant deserve to send a system, already became the important infrastructure that this locality life serves stage by stage. According to not complete count, city of new a gleam of exceeds the daily life place of 80% to need to all can pass hummer caballero to deserve to send. The blue that hummer caballero already became connection business and community " ligament " , let the person that the deepness participator with better life and compose are built.
As we have learned, 2019 first quarter, outside more than 220 thousand add hummer newly to register caballero to have meal in 34 lines and the following city, sell and service of life of other this locality deserves to send the work.
Make new retail demonstrative street, aid push block trader to encircle development power
Release in Department of Commerce " 2018 country network is retail development reports " in, the key alludes " the industry is digitlized " with " in layout small town " . To this, think inside course of study, want to hold to innovation to lead development, breed expand new kinetic energy. At least of new kinetic energy has form of two kinds of expression: One kind is the industry that is carrier with core technology rises. Big project, big sth used to one's own advantage, weigh the skeleton of model place economy and flesh and blood. Another kind is the element reforming that can be lever with digital ode. The ode can be traditional, transform structure, similar " the doctor of traditional Chinese medicine is recuperated " kind reframe person, goods, field, realize the integrated promotion of cost, efficiency, experience.
Save the policy of the various branch such as city in answer to the country, with public praise hunger give priority to life of this locality in the A that hold water to serve a company to serve carry on to start the market quickly business door, user and caballero. As we have learned, public praise became hungry be about to make with relevant section collaboration " public praise is new retail demonstrative street " , choose a certain number of potential block, through serving block life industry digitlization is moved to the line, the unifinication of the block that help strength develops. The means that optimizes the experience below the line with the science and technology on the line drives life of contemporary this locality to serve the line on trade line to issue double confluence, help block life serves course of study to accelerate development, make local window demonstrative block.
In January 2019, public praise became hungry rolled out " 3 1 million " plan, among them the first is to quicken layout 23 lines city, let 1 million tradition business door lands Internet platform, ode can 1 million business door digitlization sale tamp and upgrade digitlization foundation of place -- at the same time, increase obtain employment of 1 million industry newly still.
To this, life of this locality in group partner, A serves Alibaba when company president Wang Lei accepts Xinhua News Agency to interview, ever expressed: "Public praise became hungry the ode that should upgrade with digitlization can live to this locality service businessman gives a person with fishing, is not dry up lustre and fishing. is not dry up lustre and fishing..
Public praise and hungry around with the domain closely related dweller life, drive the line on line of this locality business to issue two-way confluence energetically, use the means of electronic business affairs such as service of big data, zoology, play number commerce is in ode can enterprise and play the main force effect in moving consumption, endow with promotion of can traditional business.
