The times that is market dominant with consumer has come, from retail to make, the driving force of the market and drive direction had begun changeover, supply chain change subsequently and come. Big in the past batch is purchased, large quantities of system of quantities are built, the turns type to supply catenary to arrive to cannot have gotten used to the market demand that large quantities of quantities carry, c2M is retrorse and custom-built mode be vividly portrayed.
The core business logic of C2M is the direct butt joint that realizes client and product to create end, reduce intermediate segment, let a product create end at the same time fast, industrialization and ground of large-scale, low cost are answered as custom-built as what satisfy a client change requirement, production " different " " shriek making a person " product, accomplish client and brand trade without seam join, emphasize creating value for the client.
To the enterprise, c2M mode makes a client complete participate in end item in making whole process, let enterprise and client produce more powerful connection; And to the client, the personalized demand that C2M mode lets you is OK more efficient turn into reality, return can clearer to producing a process to have understanding at the same time, each minutes of money that knows you is spent was in. Current, beijing east the big data that opening platform actively, sale, intelligence supplies the resource advantage such as catenary, hand in hand the partner advances C2M retrorse and custom-built, through strengthening a product poor dissimilation promotes a brand competition ability, satisfy requirement of consumer diversification, individuation further, already obtained remarkable result.
New-style and custom-built mode: It is a center with the client
In traditional spending habit, client and there is distribute from beginning to end between production enterprise or be a representative, the sound of consumer also does not have a law to rise centrally. In Internet times, the development of electric business platform lets this kind of circumstance get a change, the idea of the user can be obtained from inside their evaluation not only, can analyse the be fond of of the user more through big data, yield the real love of manufacturer control user with this, again specific aim ground rolls out individuation custom-built product.
The story that mouse of Luo Jijing sound is born, be about from Beijing east a proposal that gives collect ability speaks of. 2013, beijing east the rootle that is based on platform big data, discover consumer is right " Jing Yin " the rank of the search very before leaning, this explains domestic consumer had had strong demand to quiet tone category, but the quiet tone mouse that can buy on market is very few however, beijing east immediately just undertook be communicationed deep with collect ability, put forward to make the proposal of category of quiet tone mouse. Be based on Beijing east pair of offerred searches " Jing Yin " the user picture analysis of the keyword, collect ability decides to be in China category of mouse of quiet tone of research and development, rolled out Luo Jijing sound first in September 2016 wireless mouse M220 and M330. Just as one would expect, once mouse of these two quiet tone appeared on the market to harvest the enthusiasm of consumer to chase after hold in both hands, last sale show exceeded the anticipation of collect ability even, first quarter sells gave more than 100 thousand.
C2M mode lets an user can afford, play hey
In recent years, sales volume of Chinese video market lasts damply, the demand of family expenses monitor continues to reduce. Step forward in video market the period of dimension difficult, the monitor category sales volume of Jing Dongping stage appeared to go against frequently however situation the circumstance that rise, sales volume of monitor of the high end in waiting behaves electric contest, curved surface, high resolution good, this is divided Oh beneficial Yu Jingdong's giant electron product consumes a group, beijing east allow to have an insight into to the essence of user individuation demand through huge big data, push brand business and upriver manufacturer to start monitor fractionize class instead, also activationed afresh video market vigor, the bright key point that drives monitor sales volume grows.
To the user, on one hand, beijing east the production of monitor of the high end in be being joined in order to have exclusive selling rights custom-built mode makes more brand, will before the high-end product value such as screen of 2K/4K, curved surface, hairtail pulls down altar to return to sexual price than, let an user enjoy more high grade commodity with relatively reasonable price; On the other hand, drove a lot of brand-new the birth of monitor fractionize category, offerred more monitor product alternatives for consumer, the monitor that developed consumer uses setting.
C2M guest makes change: Let a product return to essence
We are entering the new spending period that individuation upgrades, this one period is core with consumer, it is a purpose in order to satisfy consumer demand, reframe the relation of person goods yard, through consumer demand converse drive commodity to produce kimono Wu to offer. Here setting falls, channel of demand of the consumptive structure of consumer, consumption, consumption and consumptive concept produced profound change. Electronic product domain, computer of an organic whole is being stridden " retrorse and custom-built " times.
As the rise of small town youth, PC manufacturer all happens to coincide the consumptive power that the ground changes the look to this rapid growth, suspect without the person PC market will achieve new growth from this. However, there is Qing Dynasty of special a unit of monthly interest rate almost on the market at present demand of 46 lines youth, for its special and custom-built PC product. Data shows, the 3000+ greatest common divisors that are market of machine of an organic whole, safeguard of efficient function, relaxed patulous, fashionable exterior, character is core keyword. Final, beijing east associate to be a foundation with big data and user picture news with the partner, take aim decide 46 lines market, for small town the youth is retrorse and custom-built AIO ease series sends plane of an organic whole of beautiful business affairs, true joint of user of youth of 46 lines small town buy demand.
The great progress that as net of couplet of mobile Internet, content, industry big data, intelligence makes, manufacturing industry entered industry the times of 4, be based on contemporary IT place to change the is a center with the client C2M trade pattern that give, implementation is a foundation with digitlization, it is direction in order to design, of better with its contented new era " small lot, much batch " production demand, more and more successes were scored in the contemporary company that make trade, driving arrive from public marketplace the transition of everybody market, consequently hopeful makes the important way that prospective industry develops.
